{"title":"The Black Label Daily Ritual","description":"\u003cstyle\u003e\n .daily-duo-collection {\n --black: #090a09;\n --charcoal: #1a1d1a;\n --green: #344238;\n --sage: #7d897d;\n --ivory: #f7f4ed;\n --stone: #e8e4dc;\n --white: #ffffff;\n --gold: #b89a5e;\n --dark-gold: #816a39;\n --gray: #626660;\n --border: rgba(184, 154, 94, 0.42);\n --soft-border: rgba(15, 18, 15, 0.13);\n\n width: 100%;\n margin: 0 auto;\n overflow: hidden;\n color: var(--black);\n background: var(--white);\n font-family: Arial, Helvetica, sans-serif;\n line-height: 1.7;\n }\n\n .daily-duo-collection *,\n .daily-duo-collection *::before,\n .daily-duo-collection *::after {\n box-sizing: border-box;\n }\n\n .daily-duo-collection h1,\n .daily-duo-collection h2,\n .daily-duo-collection h3,\n .daily-duo-collection p {\n margin-top: 0;\n }\n\n .daily-duo-collection h1,\n .daily-duo-collection h2,\n .daily-duo-collection h3 {\n font-family: Georgia, \"Times New Roman\", serif;\n font-weight: 400;\n }\n\n .daily-duo-container {\n width: min(1180px, calc(100% - 40px));\n margin: 0 auto;\n }\n\n .daily-duo-eyebrow {\n display: block;\n margin-bottom: 14px;\n color: var(--gold);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.2em;\n line-height: 1.5;\n text-transform: uppercase;\n }\n\n .daily-duo-button {\n display: inline-block;\n padding: 14px 26px;\n color: #ffffff !important;\n background: transparent;\n border: 1px solid var(--gold);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.15em;\n line-height: 1.3;\n text-decoration: none !important;\n text-transform: uppercase;\n transition: all 0.25s ease;\n }\n\n .daily-duo-button:hover {\n color: var(--black) !important;\n background: var(--gold);\n }\n\n \/* HERO *\/\n\n .daily-duo-hero {\n position: relative;\n display: flex;\n min-height: 500px;\n align-items: center;\n justify-content: center;\n padding: 82px 24px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 74% 28%,\n rgba(125, 137, 125, 0.28),\n transparent 32%\n ),\n radial-gradient(\n circle at 18% 80%,\n rgba(184, 154, 94, 0.14),\n transparent 34%\n ),\n linear-gradient(\n 135deg,\n #090a09 0%,\n #334036 52%,\n #080908 100%\n );\n text-align: center;\n }\n\n .daily-duo-hero::before {\n position: absolute;\n inset: 20px;\n border: 1px solid rgba(184, 154, 94, 0.44);\n content: \"\";\n pointer-events: none;\n }\n\n .daily-duo-hero::after {\n position: absolute;\n top: 50%;\n left: 50%;\n width: 420px;\n height: 420px;\n border: 1px solid rgba(184, 154, 94, 0.11);\n border-radius: 50%;\n content: \"\";\n transform: translate(-50%, -50%);\n }\n\n .daily-duo-hero-inner {\n position: relative;\n z-index: 2;\n width: min(950px, 100%);\n }\n\n .daily-duo-savings {\n display: inline-block;\n margin-bottom: 22px;\n padding: 9px 15px;\n color: #ffffff;\n background: rgba(184, 154, 94, 0.16);\n border: 1px solid rgba(184, 154, 94, 0.7);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .daily-duo-hero h1 {\n max-width: 960px;\n margin: 0 auto 20px;\n color: #ffffff;\n font-size: clamp(48px, 7vw, 88px);\n line-height: 0.98;\n letter-spacing: -0.04em;\n }\n\n .daily-duo-subtitle {\n max-width: 780px;\n margin: 0 auto 20px;\n color: rgba(255, 255, 255, 0.92);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(21px, 3vw, 30px);\n font-style: italic;\n line-height: 1.4;\n }\n\n .daily-duo-copy {\n max-width: 770px;\n margin: 0 auto;\n color: rgba(255, 255, 255, 0.72);\n font-size: 15px;\n line-height: 1.85;\n }\n\n .daily-duo-details {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n gap: 10px 26px;\n margin-top: 30px;\n }\n\n .daily-duo-details span {\n position: relative;\n color: rgba(255, 255, 255, 0.82);\n font-size: 9px;\n font-weight: 700;\n letter-spacing: 0.14em;\n text-transform: uppercase;\n }\n\n .daily-duo-details span:not(:last-child)::after {\n position: absolute;\n top: 50%;\n right: -15px;\n width: 3px;\n height: 3px;\n border-radius: 50%;\n background: var(--gold);\n content: \"\";\n transform: translateY(-50%);\n }\n\n \/* VALUE SECTION *\/\n\n .daily-duo-value {\n padding: 62px 0;\n background: var(--ivory);\n border-bottom: 1px solid var(--soft-border);\n }\n\n .daily-duo-value-grid {\n display: grid;\n grid-template-columns: 0.95fr 1.05fr;\n gap: 60px;\n align-items: center;\n }\n\n .daily-duo-value-copy h2 {\n margin-bottom: 20px;\n font-size: clamp(36px, 5vw, 58px);\n line-height: 1.06;\n letter-spacing: -0.025em;\n }\n\n .daily-duo-value-copy p {\n margin-bottom: 18px;\n color: var(--gray);\n font-size: 15px;\n line-height: 1.85;\n }\n\n .daily-duo-value-copy p:last-child {\n margin-bottom: 0;\n }\n\n .daily-duo-offer {\n padding: 42px 38px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 100% 0%,\n rgba(125, 137, 125, 0.3),\n transparent 38%\n ),\n linear-gradient(145deg, #39473c, #121512);\n border: 1px solid var(--border);\n text-align: center;\n }\n\n .daily-duo-offer-number {\n display: block;\n margin-bottom: 5px;\n color: var(--gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(62px, 8vw, 98px);\n line-height: 1;\n }\n\n .daily-duo-offer h3 {\n margin-bottom: 14px;\n color: #ffffff;\n font-size: clamp(28px, 4vw, 40px);\n line-height: 1.15;\n }\n\n .daily-duo-offer p {\n max-width: 470px;\n margin: 0 auto;\n color: rgba(255, 255, 255, 0.7);\n font-size: 14px;\n line-height: 1.8;\n }\n\n \/* WHY BOTH *\/\n\n .daily-duo-system {\n padding: 65px 0;\n background: #ffffff;\n }\n\n .daily-duo-system-heading {\n max-width: 820px;\n margin: 0 auto 42px;\n text-align: center;\n }\n\n .daily-duo-system-heading h2 {\n margin-bottom: 16px;\n font-size: clamp(35px, 5vw, 54px);\n line-height: 1.08;\n }\n\n .daily-duo-system-heading p {\n margin: 0;\n color: var(--gray);\n font-size: 15px;\n line-height: 1.8;\n }\n\n .daily-duo-system-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n border-top: 1px solid var(--soft-border);\n border-bottom: 1px solid var(--soft-border);\n }\n\n .daily-duo-system-item {\n padding: 36px 30px;\n text-align: center;\n }\n\n .daily-duo-system-item + .daily-duo-system-item {\n border-left: 1px solid var(--soft-border);\n }\n\n .daily-duo-system-number {\n display: block;\n margin-bottom: 12px;\n color: var(--gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 20px;\n font-style: italic;\n }\n\n .daily-duo-system-item h3 {\n margin-bottom: 10px;\n font-size: 25px;\n }\n\n .daily-duo-system-item p {\n margin: 0;\n color: var(--gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n \/* SHOP INTRO *\/\n\n .daily-duo-shop {\n padding: 52px 20px 58px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 0%,\n rgba(125, 137, 125, 0.22),\n transparent 38%\n ),\n var(--black);\n text-align: center;\n }\n\n .daily-duo-shop-inner {\n max-width: 820px;\n margin: 0 auto;\n }\n\n .daily-duo-shop h2 {\n margin-bottom: 15px;\n color: #ffffff;\n font-size: clamp(34px, 5vw, 52px);\n line-height: 1.08;\n }\n\n .daily-duo-shop p {\n margin: 0 auto 24px;\n color: rgba(255, 255, 255, 0.7);\n font-size: 15px;\n line-height: 1.8;\n }\n\n .daily-duo-shop strong {\n color: var(--gold);\n }\n\n @media screen and (max-width: 900px) {\n .daily-duo-value-grid,\n .daily-duo-system-grid {\n grid-template-columns: 1fr;\n }\n\n .daily-duo-system-item + .daily-duo-system-item {\n border-top: 1px solid var(--soft-border);\n border-left: 0;\n }\n }\n\n @media screen and (max-width: 640px) {\n .daily-duo-container {\n width: min(100% - 28px, 1180px);\n }\n\n .daily-duo-hero {\n min-height: 470px;\n padding: 72px 22px;\n }\n\n .daily-duo-hero::before {\n inset: 12px;\n }\n\n .daily-duo-hero::after {\n width: 290px;\n height: 290px;\n }\n\n .daily-duo-details {\n display: grid;\n gap: 8px;\n }\n\n .daily-duo-details span:not(:last-child)::after {\n display: none;\n }\n\n .daily-duo-value,\n .daily-duo-system {\n padding: 52px 0;\n }\n\n .daily-duo-offer {\n padding: 36px 25px;\n }\n\n .daily-duo-system-item {\n padding: 31px 24px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"daily-duo-collection\"\u003e\n\n \u003c!-- HERO --\u003e\n \u003csection class=\"daily-duo-hero\"\u003e\n \u003cdiv class=\"daily-duo-hero-inner\"\u003e\n\n \u003cspan class=\"daily-duo-eyebrow\"\u003e\n LuLu \u0026amp; Oliver • The Black Label Men’s Collective\n \u003c\/span\u003e\n\n \u003cdiv class=\"daily-duo-savings\"\u003e\n Save 15% When You Purchase the Duo\n \u003c\/div\u003e\n\n \u003ch1\u003eThe Black Label Daily Ritual\u003c\/h1\u003e\n\n \u003cp class=\"daily-duo-subtitle\"\u003e\n Beard Oil to condition. Beard Balm to seal and control.\n \u003c\/p\u003e\n\n \u003cp class=\"daily-duo-copy\"\u003e\n Two distinct grooming essentials. One coordinated fragrance. Each Daily\n Ritual pairs a full-size Beard Oil with a full-size Beard Balm to soften\n facial hair, moisturize the skin beneath the beard and create a polished,\n controlled finish.\n \u003c\/p\u003e\n\n \u003cdiv class=\"daily-duo-details\"\u003e\n \u003cspan\u003eFull-Size Beard Oil\u003c\/span\u003e\n \u003cspan\u003eFull-Size Beard Balm\u003c\/span\u003e\n \u003cspan\u003eMatching Fragrance\u003c\/span\u003e\n \u003cspan\u003e15% Duo Savings\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- VALUE --\u003e\n \u003csection class=\"daily-duo-value\"\u003e\n \u003cdiv class=\"daily-duo-container\"\u003e\n \u003cdiv class=\"daily-duo-value-grid\"\u003e\n\n \u003cdiv class=\"daily-duo-value-copy\"\u003e\n\n \u003cspan class=\"daily-duo-eyebrow\"\u003e\n Better Together\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Why choose the duo instead of only one?\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Beard Oil and Beard Balm are not interchangeable. Beard Oil is the\n conditioning foundation, helping soften facial hair and deliver\n moisture to the skin beneath the beard.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Beard Balm is the finishing step. It follows the oil to help seal in\n moisture, smooth the outer surface, tame flyaways and give the beard\n light, natural-looking control.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Used together, they create a more complete grooming routine than\n either product can provide alone.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"daily-duo-offer\"\u003e\n\n \u003cspan class=\"daily-duo-eyebrow\"\u003e\n The Duo Advantage\n \u003c\/span\u003e\n\n \u003cspan class=\"daily-duo-offer-number\"\u003e\n 15%\n \u003c\/span\u003e\n\n \u003ch3\u003e\n Save when you complete the ritual.\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Purchase the Beard Oil and Beard Balm together as a Daily Ritual\n and receive 15% off compared with purchasing the two products\n separately. No discount code is required.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- SYSTEM --\u003e\n \u003csection class=\"daily-duo-system\"\u003e\n \u003cdiv class=\"daily-duo-container\"\u003e\n\n \u003cdiv class=\"daily-duo-system-heading\"\u003e\n\n \u003cspan class=\"daily-duo-eyebrow\"\u003e\n One Complete Grooming System\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Condition. Seal. Control.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Each product performs a different role. Together, they care for the\n beard from the skin beneath it to the final polished surface.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"daily-duo-system-grid\"\u003e\n\n \u003carticle class=\"daily-duo-system-item\"\u003e\n\n \u003cspan class=\"daily-duo-system-number\"\u003e\n I.\n \u003c\/span\u003e\n\n \u003ch3\u003e\n Condition\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Beard Oil moisturizes the skin beneath the beard while helping dry,\n coarse facial hair feel softer and more manageable.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"daily-duo-system-item\"\u003e\n\n \u003cspan class=\"daily-duo-system-number\"\u003e\n II.\n \u003c\/span\u003e\n\n \u003ch3\u003e\n Seal\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Beard Balm follows the oil to help preserve moisture and create a\n smoother, more conditioned finish.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"daily-duo-system-item\"\u003e\n\n \u003cspan class=\"daily-duo-system-number\"\u003e\n III.\n \u003c\/span\u003e\n\n \u003ch3\u003e\n Control\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The balm helps tame flyaways, add light definition and refine the\n beard without leaving it stiff, sticky or overly styled.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- SHOP INTRO --\u003e\n \u003csection class=\"daily-duo-shop\"\u003e\n \u003cdiv class=\"daily-duo-shop-inner\"\u003e\n\n \u003cspan class=\"daily-duo-eyebrow\"\u003e\n Choose Your Signature\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Two products. One fragrance. A better value.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Select from seven Black Label fragrances and receive the complete\n Beard Oil and Beard Balm ritual with \u003cstrong\u003e15% duo savings\u003c\/strong\u003e\n already included.\n \u003c\/p\u003e\n\n \u003ca class=\"daily-duo-button\" href=\"#MainContent\"\u003e\n Shop the Daily Ritual\n \u003c\/a\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n\u003c\/div\u003e","products":[{"product_id":"black-label-daily-ritual-viking-valor","title":"The Black Label Daily Ritual — Viking Valor","description":"\u003cstyle\u003e\n .vv-daily-ritual {\n --vv-black: #0d0d0d;\n --vv-charcoal: #1a1a1a;\n --vv-deep-green: #1b2721;\n --vv-forest: #31453a;\n --vv-ivory: #f6f2e9;\n --vv-stone: #ebe5da;\n --vv-white: #ffffff;\n --vv-gold: #b3975c;\n --vv-dark-gold: #846d3e;\n --vv-gray: #625f58;\n --vv-border: rgba(179, 151, 92, 0.35);\n --vv-soft-border: rgba(13, 13, 13, 0.12);\n\n width: 100%;\n margin: 0 auto;\n overflow: hidden;\n color: var(--vv-black);\n background: var(--vv-white);\n font-family: Arial, Helvetica, sans-serif;\n line-height: 1.7;\n }\n\n .vv-daily-ritual *,\n .vv-daily-ritual *::before,\n .vv-daily-ritual *::after {\n box-sizing: border-box;\n }\n\n .vv-daily-ritual h1,\n .vv-daily-ritual h2,\n .vv-daily-ritual h3,\n .vv-daily-ritual h4,\n .vv-daily-ritual p {\n margin-top: 0;\n }\n\n .vv-daily-ritual h1,\n .vv-daily-ritual h2,\n .vv-daily-ritual h3,\n .vv-daily-ritual h4 {\n font-family: Georgia, \"Times New Roman\", serif;\n font-weight: 400;\n }\n\n .vv-container {\n width: min(1180px, calc(100% - 40px));\n margin: 0 auto;\n }\n\n .vv-eyebrow {\n display: block;\n margin-bottom: 16px;\n color: var(--vv-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.23em;\n line-height: 1.5;\n text-transform: uppercase;\n }\n\n .vv-section-heading {\n max-width: 850px;\n margin: 0 auto 20px;\n font-size: clamp(38px, 5vw, 66px);\n line-height: 1.07;\n letter-spacing: -0.025em;\n text-align: center;\n }\n\n .vv-section-intro {\n max-width: 760px;\n margin: 0 auto;\n color: var(--vv-gray);\n font-size: 17px;\n line-height: 1.85;\n text-align: center;\n }\n\n .vv-gold-rule {\n width: 68px;\n height: 1px;\n margin: 28px auto;\n background: var(--vv-gold);\n }\n\n .vv-button {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff !important;\n background: transparent;\n border: 1px solid var(--vv-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n line-height: 1.3;\n text-decoration: none !important;\n text-transform: uppercase;\n transition:\n background 0.25s ease,\n color 0.25s ease;\n }\n\n .vv-button:hover {\n color: var(--vv-black) !important;\n background: var(--vv-gold);\n }\n\n \/* HERO *\/\n\n .vv-hero {\n position: relative;\n display: flex;\n min-height: 710px;\n align-items: center;\n justify-content: center;\n padding: 110px 24px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 76% 40%,\n rgba(179, 151, 92, 0.22),\n transparent 34%\n ),\n linear-gradient(\n 135deg,\n #080808 0%,\n #17211c 52%,\n #080808 100%\n );\n text-align: center;\n }\n\n .vv-hero::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(179, 151, 92, 0.42);\n content: \"\";\n pointer-events: none;\n }\n\n .vv-hero-content {\n position: relative;\n z-index: 2;\n width: min(950px, 100%);\n }\n\n .vv-hero h1 {\n max-width: 920px;\n margin: 0 auto 22px;\n color: #ffffff;\n font-size: clamp(50px, 7vw, 94px);\n line-height: 0.98;\n letter-spacing: -0.035em;\n }\n\n .vv-hero-subtitle {\n max-width: 750px;\n margin: 0 auto 24px;\n color: rgba(255, 255, 255, 0.88);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(21px, 3vw, 31px);\n font-style: italic;\n line-height: 1.45;\n }\n\n .vv-hero-copy {\n max-width: 730px;\n margin: 0 auto;\n color: rgba(255, 255, 255, 0.7);\n font-size: 16px;\n line-height: 1.9;\n }\n\n .vv-hero-details {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n gap: 10px 26px;\n margin-top: 36px;\n }\n\n .vv-hero-details span {\n position: relative;\n color: rgba(255, 255, 255, 0.76);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n .vv-hero-details span:not(:last-child)::after {\n position: absolute;\n top: 50%;\n right: -15px;\n width: 3px;\n height: 3px;\n border-radius: 50%;\n background: var(--vv-gold);\n content: \"\";\n transform: translateY(-50%);\n }\n\n \/* OPENING STORY *\/\n\n .vv-opening {\n padding: 110px 0;\n background: var(--vv-ivory);\n border-bottom: 1px solid var(--vv-soft-border);\n }\n\n .vv-opening-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 80px;\n align-items: center;\n }\n\n .vv-opening-copy h2 {\n margin-bottom: 26px;\n font-size: clamp(40px, 5vw, 66px);\n line-height: 1.06;\n letter-spacing: -0.025em;\n }\n\n .vv-opening-copy p {\n margin-bottom: 20px;\n color: var(--vv-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .vv-opening-copy p:last-child {\n margin-bottom: 0;\n }\n\n .vv-quote-panel {\n position: relative;\n padding: 62px 54px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 100% 0%,\n rgba(179, 151, 92, 0.18),\n transparent 38%\n ),\n var(--vv-deep-green);\n border: 1px solid var(--vv-border);\n }\n\n .vv-quote-panel::after {\n position: absolute;\n right: -70px;\n bottom: -100px;\n width: 260px;\n height: 260px;\n border: 1px solid rgba(179, 151, 92, 0.18);\n border-radius: 50%;\n content: \"\";\n }\n\n .vv-quote-mark {\n display: block;\n margin-bottom: 14px;\n color: var(--vv-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 72px;\n line-height: 0.7;\n }\n\n .vv-quote-panel blockquote {\n position: relative;\n z-index: 2;\n margin: 0 0 26px;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(26px, 3vw, 39px);\n font-style: italic;\n line-height: 1.35;\n }\n\n .vv-quote-panel p {\n position: relative;\n z-index: 2;\n margin: 0;\n color: rgba(255, 255, 255, 0.6);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.2em;\n text-transform: uppercase;\n }\n\n \/* TWO PRODUCTS *\/\n\n .vv-included {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .vv-included-header {\n margin-bottom: 62px;\n text-align: center;\n }\n\n .vv-product-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 30px;\n }\n\n .vv-product-card {\n position: relative;\n min-height: 560px;\n padding: 58px 48px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 85% 15%,\n rgba(179, 151, 92, 0.18),\n transparent 36%\n ),\n linear-gradient(\n 145deg,\n #202c25 0%,\n #101311 100%\n );\n border: 1px solid var(--vv-border);\n box-shadow: 0 18px 48px rgba(13, 13, 13, 0.12);\n }\n\n .vv-product-card::before {\n position: absolute;\n inset: 20px;\n border: 1px solid rgba(179, 151, 92, 0.22);\n content: \"\";\n pointer-events: none;\n }\n\n .vv-product-card-content {\n position: relative;\n z-index: 2;\n }\n\n .vv-product-number {\n display: block;\n margin-bottom: 34px;\n color: var(--vv-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 46px;\n font-style: italic;\n line-height: 1;\n }\n\n .vv-product-card h3 {\n margin-bottom: 10px;\n color: #ffffff;\n font-size: clamp(35px, 4vw, 51px);\n line-height: 1.05;\n }\n\n .vv-product-role {\n margin-bottom: 26px;\n color: var(--vv-gold);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .vv-product-card \u003e .vv-product-card-content \u003e p {\n margin-bottom: 30px;\n color: rgba(255, 255, 255, 0.67);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .vv-product-card ul {\n margin: 0;\n padding: 0;\n list-style: none;\n }\n\n .vv-product-card li {\n position: relative;\n margin-bottom: 13px;\n padding-left: 23px;\n color: rgba(255, 255, 255, 0.82);\n font-size: 14px;\n line-height: 1.6;\n }\n\n .vv-product-card li::before {\n position: absolute;\n top: 11px;\n left: 0;\n width: 9px;\n height: 1px;\n background: var(--vv-gold);\n content: \"\";\n }\n\n \/* WHY TOGETHER *\/\n\n .vv-together {\n padding: 110px 0;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 0%,\n rgba(179, 151, 92, 0.16),\n transparent 35%\n ),\n var(--vv-black);\n }\n\n .vv-together .vv-section-heading {\n color: #ffffff;\n }\n\n .vv-together .vv-section-intro {\n color: rgba(255, 255, 255, 0.63);\n }\n\n .vv-together-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n margin-top: 62px;\n border-top: 1px solid var(--vv-border);\n border-bottom: 1px solid var(--vv-border);\n }\n\n .vv-together-item {\n padding: 48px 38px;\n text-align: center;\n }\n\n .vv-together-item + .vv-together-item {\n border-left: 1px solid var(--vv-border);\n }\n\n .vv-together-item span {\n display: block;\n margin-bottom: 20px;\n color: var(--vv-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 21px;\n font-style: italic;\n }\n\n .vv-together-item h3 {\n margin-bottom: 13px;\n color: #ffffff;\n font-size: 25px;\n }\n\n .vv-together-item p {\n margin: 0;\n color: rgba(255, 255, 255, 0.62);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* FRAGRANCE *\/\n\n .vv-fragrance {\n padding: 110px 0;\n background: var(--vv-stone);\n }\n\n .vv-fragrance-grid {\n display: grid;\n grid-template-columns: 0.82fr 1.18fr;\n gap: 70px;\n align-items: stretch;\n }\n\n .vv-fragrance-visual {\n position: relative;\n display: flex;\n min-height: 610px;\n align-items: center;\n justify-content: center;\n padding: 50px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(179, 151, 92, 0.24),\n transparent 45%\n ),\n linear-gradient(\n 145deg,\n #33483c 0%,\n #111814 100%\n );\n }\n\n .vv-fragrance-visual::before {\n position: absolute;\n inset: 24px;\n border: 1px solid var(--vv-border);\n content: \"\";\n }\n\n .vv-fragrance-monogram {\n position: relative;\n z-index: 2;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(90px, 12vw, 160px);\n font-style: italic;\n letter-spacing: -0.08em;\n }\n\n .vv-fragrance-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 38px 0;\n }\n\n .vv-fragrance-copy h2 {\n margin-bottom: 18px;\n font-size: clamp(42px, 5vw, 68px);\n line-height: 1.05;\n }\n\n .vv-fragrance-family {\n margin-bottom: 28px;\n color: var(--vv-dark-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .vv-fragrance-copy \u003e p {\n margin-bottom: 30px;\n color: var(--vv-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .vv-note-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 18px;\n }\n\n .vv-note {\n padding-top: 17px;\n border-top: 1px solid var(--vv-soft-border);\n }\n\n .vv-note strong {\n display: block;\n margin-bottom: 8px;\n font-size: 10px;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n }\n\n .vv-note span {\n color: var(--vv-gray);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 16px;\n line-height: 1.55;\n }\n\n .vv-fragrance-mood {\n margin-top: 30px;\n padding: 24px 26px;\n background: rgba(255, 255, 255, 0.48);\n border-left: 2px solid var(--vv-gold);\n }\n\n .vv-fragrance-mood p {\n margin: 0;\n color: var(--vv-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n .vv-fragrance-mood strong {\n color: var(--vv-black);\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n \/* RITUAL STEPS *\/\n\n .vv-how-to {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .vv-steps {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 28px;\n margin-top: 62px;\n }\n\n .vv-step {\n position: relative;\n min-height: 355px;\n padding: 42px 34px;\n background: var(--vv-ivory);\n border: 1px solid var(--vv-soft-border);\n }\n\n .vv-step-number {\n display: block;\n margin-bottom: 30px;\n color: var(--vv-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 48px;\n font-style: italic;\n line-height: 1;\n }\n\n .vv-step h3 {\n margin-bottom: 14px;\n font-size: 27px;\n }\n\n .vv-step p {\n margin: 0;\n color: var(--vv-gray);\n font-size: 15px;\n line-height: 1.82;\n }\n\n .vv-use-note {\n max-width: 790px;\n margin: 50px auto 0;\n padding: 30px 34px;\n color: var(--vv-gray);\n background: var(--vv-stone);\n border-left: 2px solid var(--vv-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 17px;\n font-style: italic;\n line-height: 1.8;\n text-align: center;\n }\n\n \/* BENEFITS *\/\n\n .vv-benefits {\n padding: 110px 0;\n background: var(--vv-ivory);\n }\n\n .vv-benefit-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 0 55px;\n margin-top: 58px;\n border-top: 1px solid var(--vv-soft-border);\n }\n\n .vv-benefit {\n display: grid;\n grid-template-columns: 40px 1fr;\n gap: 19px;\n padding: 28px 0;\n border-bottom: 1px solid var(--vv-soft-border);\n }\n\n .vv-benefit span {\n color: var(--vv-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 18px;\n font-style: italic;\n }\n\n .vv-benefit h3 {\n margin-bottom: 7px;\n font-size: 21px;\n }\n\n .vv-benefit p {\n margin: 0;\n color: var(--vv-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n \/* PERFECT FOR *\/\n\n .vv-perfect {\n padding: 105px 0;\n color: #ffffff;\n background:\n linear-gradient(\n 135deg,\n rgba(49, 69, 58, 0.42),\n transparent 60%\n ),\n var(--vv-charcoal);\n }\n\n .vv-perfect-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 75px;\n align-items: center;\n }\n\n .vv-perfect h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(40px, 5vw, 64px);\n line-height: 1.06;\n }\n\n .vv-perfect-copy \u003e p {\n margin-bottom: 0;\n color: rgba(255, 255, 255, 0.64);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .vv-perfect-list {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n border-top: 1px solid var(--vv-border);\n }\n\n .vv-perfect-item {\n padding: 22px 18px 22px 0;\n color: rgba(255, 255, 255, 0.78);\n border-bottom: 1px solid var(--vv-border);\n font-size: 13px;\n font-weight: 700;\n letter-spacing: 0.09em;\n text-transform: uppercase;\n }\n\n .vv-perfect-item:nth-child(even) {\n padding-left: 22px;\n border-left: 1px solid var(--vv-border);\n }\n\n \/* VALUE *\/\n\n .vv-value {\n padding: 105px 0;\n background: #ffffff;\n }\n\n .vv-value-box {\n display: grid;\n grid-template-columns: 1fr 1fr;\n min-height: 420px;\n overflow: hidden;\n border: 1px solid var(--vv-soft-border);\n box-shadow: 0 18px 50px rgba(13, 13, 13, 0.08);\n }\n\n .vv-value-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 58px;\n background: var(--vv-ivory);\n }\n\n .vv-value-copy h2 {\n margin-bottom: 20px;\n font-size: clamp(38px, 5vw, 60px);\n line-height: 1.08;\n }\n\n .vv-value-copy p {\n margin-bottom: 0;\n color: var(--vv-gray);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .vv-value-panel {\n display: flex;\n align-items: center;\n justify-content: center;\n padding: 55px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(179, 151, 92, 0.19),\n transparent 42%\n ),\n var(--vv-deep-green);\n text-align: center;\n }\n\n .vv-value-panel-inner {\n max-width: 430px;\n }\n\n .vv-value-panel h3 {\n margin-bottom: 17px;\n color: #ffffff;\n font-size: clamp(32px, 4vw, 49px);\n line-height: 1.1;\n }\n\n .vv-value-panel p {\n margin: 0;\n color: rgba(255, 255, 255, 0.66);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* UPGRADE *\/\n\n .vv-upgrade {\n padding: 110px 20px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 10%,\n rgba(179, 151, 92, 0.22),\n transparent 38%\n ),\n #0b0b0b;\n text-align: center;\n }\n\n .vv-upgrade-inner {\n max-width: 820px;\n margin: 0 auto;\n }\n\n .vv-upgrade h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(42px, 6vw, 72px);\n line-height: 1.03;\n }\n\n .vv-upgrade p {\n max-width: 690px;\n margin: 0 auto 32px;\n color: rgba(255, 255, 255, 0.67);\n font-size: 17px;\n line-height: 1.85;\n }\n\n \/* FAQ *\/\n\n .vv-faq {\n padding: 110px 0;\n background: var(--vv-stone);\n }\n\n .vv-faq-list {\n max-width: 900px;\n margin: 55px auto 0;\n padding: 5px 38px;\n background: rgba(255, 255, 255, 0.62);\n border: 1px solid var(--vv-soft-border);\n }\n\n .vv-faq-item {\n padding: 30px 0;\n border-bottom: 1px solid var(--vv-soft-border);\n }\n\n .vv-faq-item:last-child {\n border-bottom: 0;\n }\n\n .vv-faq-item h3 {\n margin-bottom: 11px;\n font-size: 22px;\n line-height: 1.4;\n }\n\n .vv-faq-item p {\n margin: 0;\n color: var(--vv-gray);\n font-size: 15px;\n line-height: 1.85;\n }\n\n \/* FINAL *\/\n\n .vv-final {\n position: relative;\n padding: 115px 22px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 5%,\n rgba(179, 151, 92, 0.2),\n transparent 38%\n ),\n linear-gradient(\n 145deg,\n #17221c 0%,\n #080808 100%\n );\n text-align: center;\n }\n\n .vv-final::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(179, 151, 92, 0.36);\n content: \"\";\n }\n\n .vv-final-content {\n position: relative;\n z-index: 2;\n max-width: 800px;\n margin: 0 auto;\n }\n\n .vv-final h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(44px, 6vw, 76px);\n line-height: 1.02;\n }\n\n .vv-final p {\n max-width: 650px;\n margin: 0 auto 31px;\n color: rgba(255, 255, 255, 0.68);\n font-size: 17px;\n line-height: 1.85;\n }\n\n .vv-final-prompt {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff;\n border: 1px solid var(--vv-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n \/* RESPONSIVE *\/\n\n @media screen and (max-width: 900px) {\n .vv-opening-grid,\n .vv-fragrance-grid,\n .vv-perfect-grid,\n .vv-value-box {\n grid-template-columns: 1fr;\n }\n\n .vv-product-grid,\n .vv-steps,\n .vv-together-grid {\n grid-template-columns: 1fr;\n }\n\n .vv-together-item + .vv-together-item {\n border-top: 1px solid var(--vv-border);\n border-left: 0;\n }\n\n .vv-product-card {\n min-height: auto;\n }\n\n .vv-fragrance-visual {\n min-height: 390px;\n }\n\n .vv-benefit-grid {\n grid-template-columns: 1fr;\n }\n\n .vv-value-panel {\n min-height: 380px;\n }\n }\n\n @media screen and (max-width: 640px) {\n .vv-container {\n width: min(100% - 28px, 1180px);\n }\n\n .vv-hero {\n min-height: 650px;\n padding: 90px 23px;\n }\n\n .vv-hero::before,\n .vv-final::before {\n inset: 13px;\n }\n\n .vv-hero-details {\n display: grid;\n gap: 10px;\n }\n\n .vv-hero-details span:not(:last-child)::after {\n display: none;\n }\n\n .vv-opening,\n .vv-included,\n .vv-together,\n .vv-fragrance,\n .vv-how-to,\n .vv-benefits,\n .vv-perfect,\n .vv-value,\n .vv-faq {\n padding: 78px 0;\n }\n\n .vv-quote-panel,\n .vv-product-card {\n padding: 44px 29px;\n }\n\n .vv-product-card::before {\n inset: 13px;\n }\n\n .vv-note-grid {\n grid-template-columns: 1fr;\n gap: 10px;\n }\n\n .vv-note {\n padding: 13px 0;\n }\n\n .vv-fragrance-copy {\n padding: 0;\n }\n\n .vv-steps {\n gap: 18px;\n }\n\n .vv-step {\n min-height: auto;\n padding: 36px 27px;\n }\n\n .vv-perfect-list {\n grid-template-columns: 1fr;\n }\n\n .vv-perfect-item,\n .vv-perfect-item:nth-child(even) {\n padding: 18px 0;\n border-left: 0;\n }\n\n .vv-value-copy,\n .vv-value-panel {\n padding: 44px 28px;\n }\n\n .vv-faq-list {\n padding: 4px 21px;\n }\n\n .vv-upgrade,\n .vv-final {\n padding: 90px 27px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"vv-daily-ritual\"\u003e\n\n \u003c!-- HERO --\u003e\n \u003csection class=\"vv-hero\"\u003e\n \u003cdiv class=\"vv-hero-content\"\u003e\n \u003cspan class=\"vv-eyebrow\"\u003e\n LuLu \u0026amp; Oliver • The Black Label\n \u003c\/span\u003e\n\n \u003ch1\u003e\n The Daily Ritual\n \u003c\/h1\u003e\n\n \u003cp class=\"vv-hero-subtitle\"\u003e\n Viking Valor Beard Oil + Beard Balm\n \u003c\/p\u003e\n\n \u003cp class=\"vv-hero-copy\"\u003e\n Two essential steps. One unmistakable signature. The Viking Valor\n Daily Ritual pairs our conditioning beard oil with our smoothing beard\n balm to soften, nourish and refine the beard from skin to surface.\n \u003c\/p\u003e\n\n \u003cdiv class=\"vv-gold-rule\"\u003e\u003c\/div\u003e\n\n \u003cdiv class=\"vv-hero-details\"\u003e\n \u003cspan\u003eBeard Oil + Beard Balm\u003c\/span\u003e\n \u003cspan\u003eFresh Woody Aromatic\u003c\/span\u003e\n \u003cspan\u003eDaily Conditioning Ritual\u003c\/span\u003e\n \u003cspan\u003eHandcrafted in South Carolina\u003c\/span\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- OPENING STORY --\u003e\n \u003csection class=\"vv-opening\"\u003e\n \u003cdiv class=\"vv-container\"\u003e\n \u003cdiv class=\"vv-opening-grid\"\u003e\n\n \u003cdiv class=\"vv-opening-copy\"\u003e\n \u003cspan class=\"vv-eyebrow\"\u003e\n The Viking Valor Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Built for the beard. Made for the man.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n A well-kept beard requires more than surface-level grooming.\n Beneath every beard is skin that needs moisture. Within every\n strand is texture that benefits from conditioning. And throughout\n the day, even the best beard needs control.\n \u003c\/p\u003e\n\n \u003cp\u003e\n The Viking Valor Daily Ritual brings those needs together in one\n coordinated grooming experience. Beard Oil conditions the hair and\n moisturizes the skin beneath it. Beard Balm follows to help seal in\n moisture, smooth the beard and provide a polished finish.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Both products carry the same crisp, woody and aromatic Viking\n Valor fragrance, creating a unified scent experience that feels\n adventurous, confident and refined.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-quote-panel\"\u003e\n \u003cspan class=\"vv-quote-mark\"\u003e“\u003c\/span\u003e\n\n \u003cblockquote\u003e\n Oil conditions. Balm controls. Together, they complete the ritual.\n \u003c\/blockquote\u003e\n\n \u003cp\u003eThe Black Label Daily Ritual\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- WHAT IS INCLUDED --\u003e\n \u003csection class=\"vv-included\"\u003e\n \u003cdiv class=\"vv-container\"\u003e\n\n \u003cdiv class=\"vv-included-header\"\u003e\n \u003cspan class=\"vv-eyebrow\"\u003e\n Two Essential Steps\n \u003c\/span\u003e\n\n \u003ch2 class=\"vv-section-heading\"\u003e\n Everything the daily beard ritual requires.\n \u003c\/h2\u003e\n\n \u003cp class=\"vv-section-intro\"\u003e\n Each Viking Valor Daily Ritual includes one full-size Beard Oil and\n one full-size Beard Balm in the same signature fragrance.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-product-grid\"\u003e\n\n \u003c!-- OIL --\u003e\n \u003carticle class=\"vv-product-card\"\u003e\n \u003cdiv class=\"vv-product-card-content\"\u003e\n \u003cspan class=\"vv-product-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003e\n Viking Valor\u003cbr\u003e\n Beard Oil\n \u003c\/h3\u003e\n\n \u003cp class=\"vv-product-role\"\u003e\n Condition • Moisturize • Soften\n \u003c\/p\u003e\n\n \u003cp\u003e\n The foundation of the ritual. Viking Valor Beard Oil helps\n condition coarse facial hair while delivering moisture to the\n skin beneath the beard. The result is a softer, more comfortable\n beard with a healthy, groomed finish.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps condition dry or coarse facial hair\u003c\/li\u003e\n \u003cli\u003eMoisturizes the skin beneath the beard\u003c\/li\u003e\n \u003cli\u003eHelps reduce the feeling of dryness and discomfort\u003c\/li\u003e\n \u003cli\u003ePromotes softness and easier grooming\u003c\/li\u003e\n \u003cli\u003eAdds a smooth, healthy-looking finish\u003c\/li\u003e\n \u003cli\u003eCarries the fresh Viking Valor fragrance close to the beard\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c!-- BALM --\u003e\n \u003carticle class=\"vv-product-card\"\u003e\n \u003cdiv class=\"vv-product-card-content\"\u003e\n \u003cspan class=\"vv-product-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003e\n Viking Valor\u003cbr\u003e\n Beard Balm\n \u003c\/h3\u003e\n\n \u003cp class=\"vv-product-role\"\u003e\n Seal • Smooth • Control\n \u003c\/p\u003e\n\n \u003cp\u003e\n The finishing step. Viking Valor Beard Balm helps lock in the\n benefits of the oil while adding definition, light control and a\n polished appearance. It smooths stray hairs without leaving the\n beard feeling rigid or overly styled.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps seal in moisture after applying beard oil\u003c\/li\u003e\n \u003cli\u003eSmooths the surface of the beard\u003c\/li\u003e\n \u003cli\u003eAdds light hold and everyday control\u003c\/li\u003e\n \u003cli\u003eHelps tame flyaways and unruly hairs\u003c\/li\u003e\n \u003cli\u003eSupports a fuller, more polished appearance\u003c\/li\u003e\n \u003cli\u003eExtends the coordinated Viking Valor fragrance ritual\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- WHY THEY WORK TOGETHER --\u003e\n \u003csection class=\"vv-together\"\u003e\n \u003cdiv class=\"vv-container\"\u003e\n\n \u003cspan class=\"vv-eyebrow\" style=\"text-align:center;\"\u003e\n Better Together\n \u003c\/span\u003e\n\n \u003ch2 class=\"vv-section-heading\"\u003e\n More than two products. A complete system.\n \u003c\/h2\u003e\n\n \u003cp class=\"vv-section-intro\"\u003e\n Oil and balm perform different roles. Used together, they create a\n balanced grooming ritual that addresses moisture, softness and control.\n \u003c\/p\u003e\n\n \u003cdiv class=\"vv-together-grid\"\u003e\n\n \u003carticle class=\"vv-together-item\"\u003e\n \u003cspan\u003eI.\u003c\/span\u003e\n \u003ch3\u003eCondition\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil reaches through the facial hair to help moisturize the\n skin beneath while softening the beard itself.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-together-item\"\u003e\n \u003cspan\u003eII.\u003c\/span\u003e\n \u003ch3\u003eSeal\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm follows the oil to help preserve moisture and create a\n smoother, more conditioned finish.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-together-item\"\u003e\n \u003cspan\u003eIII.\u003c\/span\u003e\n \u003ch3\u003eControl\u003c\/h3\u003e\n \u003cp\u003e\n The balm adds light shaping and definition, helping the beard look\n intentional without feeling stiff.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FRAGRANCE STORY --\u003e\n \u003csection class=\"vv-fragrance\"\u003e\n \u003cdiv class=\"vv-container\"\u003e\n \u003cdiv class=\"vv-fragrance-grid\"\u003e\n\n \u003cdiv class=\"vv-fragrance-visual\"\u003e\n \u003cspan class=\"vv-fragrance-monogram\"\u003eVV\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-fragrance-copy\"\u003e\n \u003cspan class=\"vv-eyebrow\"\u003e\n The Signature Fragrance\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Viking Valor\n \u003c\/h2\u003e\n\n \u003cp class=\"vv-fragrance-family\"\u003e\n Fresh • Woody • Aromatic\n \u003c\/p\u003e\n\n \u003cp\u003e\n Crisp, invigorating and unapologetically confident, Viking Valor\n captures the spirit of open air, rugged landscapes and quiet\n strength.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Bright citrus and cooling aromatics create a fresh opening before\n moving into a heart of refined herbs and woods. Smooth sandalwood,\n musk and earthy depth provide a grounded finish that feels\n adventurous without sacrificing sophistication.\n \u003c\/p\u003e\n\n \u003cdiv class=\"vv-note-grid\"\u003e\n\n \u003cdiv class=\"vv-note\"\u003e\n \u003cstrong\u003eOpening\u003c\/strong\u003e\n \u003cspan\u003e\n Bright Citrus\u003cbr\u003e\n Cool Aromatics\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-note\"\u003e\n \u003cstrong\u003eHeart\u003c\/strong\u003e\n \u003cspan\u003e\n Fresh Herbs\u003cbr\u003e\n Refined Woods\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-note\"\u003e\n \u003cstrong\u003eFinish\u003c\/strong\u003e\n \u003cspan\u003e\n Sandalwood\u003cbr\u003e\n Earthy Musk\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-fragrance-mood\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eThe mood:\u003c\/strong\u003e\n Clean, adventurous and composed. Viking Valor is made for the man\n who moves with confidence but never needs to announce it.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- HOW TO USE --\u003e\n \u003csection class=\"vv-how-to\"\u003e\n \u003cdiv class=\"vv-container\"\u003e\n\n \u003cspan class=\"vv-eyebrow\" style=\"text-align:center;\"\u003e\n The Daily Grooming Ritual\n \u003c\/span\u003e\n\n \u003ch2 class=\"vv-section-heading\"\u003e\n Condition first. Control second.\n \u003c\/h2\u003e\n\n \u003cp class=\"vv-section-intro\"\u003e\n Apply after showering or washing the face, when the beard is clean and\n slightly damp or completely dry.\n \u003c\/p\u003e\n\n \u003cdiv class=\"vv-steps\"\u003e\n\n \u003carticle class=\"vv-step\"\u003e\n \u003cspan class=\"vv-step-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003e\n Apply the Oil\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Dispense a small amount of Viking Valor Beard Oil into the palm.\n Rub the hands together, then massage the oil through the beard and\n into the skin beneath it.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-step\"\u003e\n \u003cspan class=\"vv-step-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003e\n Work Through\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Use the fingers or a beard comb to distribute the oil from root to\n end. Pay particular attention to dry areas and the skin beneath\n fuller sections of the beard.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-step\"\u003e\n \u003cspan class=\"vv-step-number\"\u003e03\u003c\/span\u003e\n\n \u003ch3\u003e\n Finish With Balm\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Warm a small amount of Beard Balm between the palms. Smooth it\n through the beard, then shape and refine with the hands, brush or\n comb.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n\n \u003cp class=\"vv-use-note\"\u003e\n Begin with less product than you think you need. Add more gradually\n according to beard length, density and personal preference.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BENEFITS --\u003e\n \u003csection class=\"vv-benefits\"\u003e\n \u003cdiv class=\"vv-container\"\u003e\n\n \u003cspan class=\"vv-eyebrow\" style=\"text-align:center;\"\u003e\n The Black Label Difference\n \u003c\/span\u003e\n\n \u003ch2 class=\"vv-section-heading\"\u003e\n A more considered approach to beard care.\n \u003c\/h2\u003e\n\n \u003cp class=\"vv-section-intro\"\u003e\n Designed to transform daily grooming from a task into a purposeful\n ritual.\n \u003c\/p\u003e\n\n \u003cdiv class=\"vv-benefit-grid\"\u003e\n\n \u003cdiv class=\"vv-benefit\"\u003e\n \u003cspan\u003e01\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSkin-to-Surface Care\u003c\/h3\u003e\n \u003cp\u003e\n The oil addresses the beard and the skin beneath it, while the\n balm finishes and refines the outer surface.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-benefit\"\u003e\n \u003cspan\u003e02\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eImproved Softness\u003c\/h3\u003e\n \u003cp\u003e\n Consistent use helps coarse facial hair feel softer, smoother and\n more manageable.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-benefit\"\u003e\n \u003cspan\u003e03\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eLight Everyday Control\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm provides gentle shaping without the hard or sticky\n finish of heavier styling products.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-benefit\"\u003e\n \u003cspan\u003e04\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eCoordinated Fragrance\u003c\/h3\u003e\n \u003cp\u003e\n Both products share the same Viking Valor fragrance, preventing\n competing scents within the grooming routine.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-benefit\"\u003e\n \u003cspan\u003e05\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSimple Two-Step System\u003c\/h3\u003e\n \u003cp\u003e\n Two complementary products make it easy to build an effective\n daily routine without unnecessary complexity.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-benefit\"\u003e\n \u003cspan\u003e06\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSmall-Batch Craftsmanship\u003c\/h3\u003e\n \u003cp\u003e\n Handcrafted with care in South Carolina as part of The Black\n Label Men’s Collective.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- PERFECT FOR --\u003e\n \u003csection class=\"vv-perfect\"\u003e\n \u003cdiv class=\"vv-container\"\u003e\n \u003cdiv class=\"vv-perfect-grid\"\u003e\n\n \u003cdiv class=\"vv-perfect-copy\"\u003e\n \u003cspan class=\"vv-eyebrow\"\u003e\n Made for the Everyday\n \u003c\/span\u003e\n\n \u003ch2\u003e\n A ritual for every beard and every season.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Viking Valor offers a fresh, balanced fragrance that transitions\n easily from workday to weekend and from warmer weather into cooler\n seasons.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-perfect-list\"\u003e\n \u003cdiv class=\"vv-perfect-item\"\u003eShort Beards\u003c\/div\u003e\n \u003cdiv class=\"vv-perfect-item\"\u003eFull Beards\u003c\/div\u003e\n \u003cdiv class=\"vv-perfect-item\"\u003eDry Facial Hair\u003c\/div\u003e\n \u003cdiv class=\"vv-perfect-item\"\u003eDaily Grooming\u003c\/div\u003e\n \u003cdiv class=\"vv-perfect-item\"\u003eWork and Travel\u003c\/div\u003e\n \u003cdiv class=\"vv-perfect-item\"\u003eYear-Round Wear\u003c\/div\u003e\n \u003cdiv class=\"vv-perfect-item\"\u003eBirthdays\u003c\/div\u003e\n \u003cdiv class=\"vv-perfect-item\"\u003eFather’s Day\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- VALUE --\u003e\n \u003csection class=\"vv-value\"\u003e\n \u003cdiv class=\"vv-container\"\u003e\n\n \u003cdiv class=\"vv-value-box\"\u003e\n\n \u003cdiv class=\"vv-value-copy\"\u003e\n \u003cspan class=\"vv-eyebrow\"\u003e\n The Daily Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n The complete foundation of beard care.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Purchasing the Viking Valor Daily Ritual brings the two\n complementary grooming steps together in one coordinated set. No\n mismatched fragrances. No uncertainty about which products work\n together. Just a focused daily routine designed around the needs of\n the beard.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"vv-value-panel\"\u003e\n \u003cdiv class=\"vv-value-panel-inner\"\u003e\n \u003cspan class=\"vv-eyebrow\"\u003e\n Included in Your Ritual\n \u003c\/span\u003e\n\n \u003ch3\u003e\n One Beard Oil.\u003cbr\u003e\n One Beard Balm.\u003cbr\u003e\n One Signature.\n \u003c\/h3\u003e\n\n \u003cp\u003e\n A complete two-step Viking Valor grooming experience for\n conditioning, softness and everyday control.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- UPGRADE TO COLOGNE --\u003e\n \u003csection class=\"vv-upgrade\"\u003e\n \u003cdiv class=\"vv-upgrade-inner\"\u003e\n \u003cspan class=\"vv-eyebrow\"\u003e\n Take the Ritual Beyond the Beard\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Carry Viking Valor from beard to skin.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Complete the fragrance experience with the matching Black Label Luxury\n Cologne Oil. Apply the cologne oil to pulse points after grooming to\n extend the Viking Valor signature beyond the beard.\n \u003c\/p\u003e\n\n \u003ca class=\"vv-button\" href=\"\/products\/black-label-luxury-cologne-oil\"\u003e\n Explore Luxury Cologne Oil\n \u003c\/a\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FAQ --\u003e\n \u003csection class=\"vv-faq\"\u003e\n \u003cdiv class=\"vv-container\"\u003e\n\n \u003cspan class=\"vv-eyebrow\" style=\"text-align:center;\"\u003e\n The Details\n \u003c\/span\u003e\n\n \u003ch2 class=\"vv-section-heading\"\u003e\n Frequently Asked Questions\n \u003c\/h2\u003e\n\n \u003cdiv class=\"vv-faq-list\"\u003e\n\n \u003carticle class=\"vv-faq-item\"\u003e\n \u003ch3\u003e\n What is included in the Viking Valor Daily Ritual?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The set includes one full-size Viking Valor Beard Oil and one\n full-size Viking Valor Beard Balm.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-faq-item\"\u003e\n \u003ch3\u003e\n Should beard oil or beard balm be applied first?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Apply Beard Oil first so it can reach the facial hair and skin\n beneath the beard. Follow with Beard Balm to help seal in moisture,\n smooth the surface and add light control.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-faq-item\"\u003e\n \u003ch3\u003e\n Do I need both products?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The products perform different roles. Beard Oil focuses on\n conditioning and moisture, while Beard Balm adds smoothing, light\n hold and definition. They may be used individually, but they are\n designed to work especially well together.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-faq-item\"\u003e\n \u003ch3\u003e\n How much product should I use?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The amount depends on beard length and density. Start with a small\n amount of each product and add more only as needed. Using too much\n at once can make the beard feel heavier than desired.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-faq-item\"\u003e\n \u003ch3\u003e\n Is Viking Valor suitable for everyday wear?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. Its fresh citrus, aromatic herbs and refined woods create a\n versatile masculine fragrance that works well for daytime,\n professional settings, weekends and evening wear.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-faq-item\"\u003e\n \u003ch3\u003e\n Can I add the matching cologne oil?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. The Black Label Luxury Cologne Oil is available in Viking\n Valor and can be applied to pulse points after the beard-care\n ritual for a coordinated beard-to-skin fragrance experience.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"vv-faq-item\"\u003e\n \u003ch3\u003e\n Does this make a good gift?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The Daily Ritual is an elevated grooming gift for birthdays,\n Father’s Day, holidays, weddings, anniversaries or any man who\n values a well-maintained beard and a refined signature fragrance.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FINAL --\u003e\n \u003csection class=\"vv-final\"\u003e\n \u003cdiv class=\"vv-final-content\"\u003e\n \u003cspan class=\"vv-eyebrow\"\u003e\n Viking Valor\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Condition. Control. Conquer the day.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Bring softness, polish and the unmistakable Viking Valor signature\n into one complete daily grooming ritual.\n \u003c\/p\u003e\n\n \u003cspan class=\"vv-final-prompt\"\u003e\n Add the Daily Ritual to Your Routine\n \u003c\/span\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"LuLu \u0026 Oliver","offers":[{"title":"Default Title","offer_id":45952750878790,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/files\/Beard_Balm_-_Viking_Valor.1.jpg?v=1785451378"},{"product_id":"black-label-daily-ritual-old-thyme-tonic","title":"The Black Label Daily Ritual — Old Thyme Tonic","description":"\u003cstyle\u003e\n .ott-daily-ritual {\n --ott-black: #0d0d0d;\n --ott-charcoal: #1a1a1a;\n --ott-deep-blue: #20272a;\n --ott-slate: #394449;\n --ott-ivory: #f6f2e9;\n --ott-stone: #eae5dc;\n --ott-white: #ffffff;\n --ott-gold: #b3975c;\n --ott-dark-gold: #846d3e;\n --ott-gray: #625f58;\n --ott-border: rgba(179, 151, 92, 0.35);\n --ott-soft-border: rgba(13, 13, 13, 0.12);\n\n width: 100%;\n margin: 0 auto;\n overflow: hidden;\n color: var(--ott-black);\n background: var(--ott-white);\n font-family: Arial, Helvetica, sans-serif;\n line-height: 1.7;\n }\n\n .ott-daily-ritual *,\n .ott-daily-ritual *::before,\n .ott-daily-ritual *::after {\n box-sizing: border-box;\n }\n\n .ott-daily-ritual h1,\n .ott-daily-ritual h2,\n .ott-daily-ritual h3,\n .ott-daily-ritual h4,\n .ott-daily-ritual p {\n margin-top: 0;\n }\n\n .ott-daily-ritual h1,\n .ott-daily-ritual h2,\n .ott-daily-ritual h3,\n .ott-daily-ritual h4 {\n font-family: Georgia, \"Times New Roman\", serif;\n font-weight: 400;\n }\n\n .ott-container {\n width: min(1180px, calc(100% - 40px));\n margin: 0 auto;\n }\n\n .ott-eyebrow {\n display: block;\n margin-bottom: 16px;\n color: var(--ott-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.23em;\n line-height: 1.5;\n text-transform: uppercase;\n }\n\n .ott-section-heading {\n max-width: 850px;\n margin: 0 auto 20px;\n font-size: clamp(38px, 5vw, 66px);\n line-height: 1.07;\n letter-spacing: -0.025em;\n text-align: center;\n }\n\n .ott-section-intro {\n max-width: 760px;\n margin: 0 auto;\n color: var(--ott-gray);\n font-size: 17px;\n line-height: 1.85;\n text-align: center;\n }\n\n .ott-gold-rule {\n width: 68px;\n height: 1px;\n margin: 28px auto;\n background: var(--ott-gold);\n }\n\n .ott-button {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff !important;\n background: transparent;\n border: 1px solid var(--ott-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n line-height: 1.3;\n text-decoration: none !important;\n text-transform: uppercase;\n transition:\n background 0.25s ease,\n color 0.25s ease;\n }\n\n .ott-button:hover {\n color: var(--ott-black) !important;\n background: var(--ott-gold);\n }\n\n \/* HERO *\/\n\n .ott-hero {\n position: relative;\n display: flex;\n min-height: 710px;\n align-items: center;\n justify-content: center;\n padding: 110px 24px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 76% 40%,\n rgba(179, 151, 92, 0.22),\n transparent 34%\n ),\n linear-gradient(\n 135deg,\n #080808 0%,\n #20282b 52%,\n #080808 100%\n );\n text-align: center;\n }\n\n .ott-hero::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(179, 151, 92, 0.42);\n content: \"\";\n pointer-events: none;\n }\n\n .ott-hero-content {\n position: relative;\n z-index: 2;\n width: min(950px, 100%);\n }\n\n .ott-hero h1 {\n max-width: 920px;\n margin: 0 auto 22px;\n color: #ffffff;\n font-size: clamp(50px, 7vw, 94px);\n line-height: 0.98;\n letter-spacing: -0.035em;\n }\n\n .ott-hero-subtitle {\n max-width: 750px;\n margin: 0 auto 24px;\n color: rgba(255, 255, 255, 0.88);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(21px, 3vw, 31px);\n font-style: italic;\n line-height: 1.45;\n }\n\n .ott-hero-copy {\n max-width: 730px;\n margin: 0 auto;\n color: rgba(255, 255, 255, 0.7);\n font-size: 16px;\n line-height: 1.9;\n }\n\n .ott-hero-details {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n gap: 10px 26px;\n margin-top: 36px;\n }\n\n .ott-hero-details span {\n position: relative;\n color: rgba(255, 255, 255, 0.76);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n .ott-hero-details span:not(:last-child)::after {\n position: absolute;\n top: 50%;\n right: -15px;\n width: 3px;\n height: 3px;\n border-radius: 50%;\n background: var(--ott-gold);\n content: \"\";\n transform: translateY(-50%);\n }\n\n \/* OPENING *\/\n\n .ott-opening {\n padding: 110px 0;\n background: var(--ott-ivory);\n border-bottom: 1px solid var(--ott-soft-border);\n }\n\n .ott-opening-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 80px;\n align-items: center;\n }\n\n .ott-opening-copy h2 {\n margin-bottom: 26px;\n font-size: clamp(40px, 5vw, 66px);\n line-height: 1.06;\n letter-spacing: -0.025em;\n }\n\n .ott-opening-copy p {\n margin-bottom: 20px;\n color: var(--ott-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .ott-opening-copy p:last-child {\n margin-bottom: 0;\n }\n\n .ott-quote-panel {\n position: relative;\n padding: 62px 54px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 100% 0%,\n rgba(179, 151, 92, 0.18),\n transparent 38%\n ),\n var(--ott-deep-blue);\n border: 1px solid var(--ott-border);\n }\n\n .ott-quote-panel::after {\n position: absolute;\n right: -70px;\n bottom: -100px;\n width: 260px;\n height: 260px;\n border: 1px solid rgba(179, 151, 92, 0.18);\n border-radius: 50%;\n content: \"\";\n }\n\n .ott-quote-mark {\n display: block;\n margin-bottom: 14px;\n color: var(--ott-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 72px;\n line-height: 0.7;\n }\n\n .ott-quote-panel blockquote {\n position: relative;\n z-index: 2;\n margin: 0 0 26px;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(26px, 3vw, 39px);\n font-style: italic;\n line-height: 1.35;\n }\n\n .ott-quote-panel p {\n position: relative;\n z-index: 2;\n margin: 0;\n color: rgba(255, 255, 255, 0.6);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.2em;\n text-transform: uppercase;\n }\n\n \/* INCLUDED PRODUCTS *\/\n\n .ott-included {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .ott-included-header {\n margin-bottom: 62px;\n text-align: center;\n }\n\n .ott-product-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 30px;\n }\n\n .ott-product-card {\n position: relative;\n min-height: 560px;\n padding: 58px 48px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 85% 15%,\n rgba(179, 151, 92, 0.18),\n transparent 36%\n ),\n linear-gradient(\n 145deg,\n #2f3a3e 0%,\n #111516 100%\n );\n border: 1px solid var(--ott-border);\n box-shadow: 0 18px 48px rgba(13, 13, 13, 0.12);\n }\n\n .ott-product-card::before {\n position: absolute;\n inset: 20px;\n border: 1px solid rgba(179, 151, 92, 0.22);\n content: \"\";\n pointer-events: none;\n }\n\n .ott-product-card-content {\n position: relative;\n z-index: 2;\n }\n\n .ott-product-number {\n display: block;\n margin-bottom: 34px;\n color: var(--ott-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 46px;\n font-style: italic;\n line-height: 1;\n }\n\n .ott-product-card h3 {\n margin-bottom: 10px;\n color: #ffffff;\n font-size: clamp(35px, 4vw, 51px);\n line-height: 1.05;\n }\n\n .ott-product-role {\n margin-bottom: 26px;\n color: var(--ott-gold);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .ott-product-card \u003e .ott-product-card-content \u003e p {\n margin-bottom: 30px;\n color: rgba(255, 255, 255, 0.67);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .ott-product-card ul {\n margin: 0;\n padding: 0;\n list-style: none;\n }\n\n .ott-product-card li {\n position: relative;\n margin-bottom: 13px;\n padding-left: 23px;\n color: rgba(255, 255, 255, 0.82);\n font-size: 14px;\n line-height: 1.6;\n }\n\n .ott-product-card li::before {\n position: absolute;\n top: 11px;\n left: 0;\n width: 9px;\n height: 1px;\n background: var(--ott-gold);\n content: \"\";\n }\n\n \/* BETTER TOGETHER *\/\n\n .ott-together {\n padding: 110px 0;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 0%,\n rgba(179, 151, 92, 0.16),\n transparent 35%\n ),\n var(--ott-black);\n }\n\n .ott-together .ott-section-heading {\n color: #ffffff;\n }\n\n .ott-together .ott-section-intro {\n color: rgba(255, 255, 255, 0.63);\n }\n\n .ott-together-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n margin-top: 62px;\n border-top: 1px solid var(--ott-border);\n border-bottom: 1px solid var(--ott-border);\n }\n\n .ott-together-item {\n padding: 48px 38px;\n text-align: center;\n }\n\n .ott-together-item + .ott-together-item {\n border-left: 1px solid var(--ott-border);\n }\n\n .ott-together-item span {\n display: block;\n margin-bottom: 20px;\n color: var(--ott-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 21px;\n font-style: italic;\n }\n\n .ott-together-item h3 {\n margin-bottom: 13px;\n color: #ffffff;\n font-size: 25px;\n }\n\n .ott-together-item p {\n margin: 0;\n color: rgba(255, 255, 255, 0.62);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* FRAGRANCE *\/\n\n .ott-fragrance {\n padding: 110px 0;\n background: var(--ott-stone);\n }\n\n .ott-fragrance-grid {\n display: grid;\n grid-template-columns: 0.82fr 1.18fr;\n gap: 70px;\n align-items: stretch;\n }\n\n .ott-fragrance-visual {\n position: relative;\n display: flex;\n min-height: 610px;\n align-items: center;\n justify-content: center;\n padding: 50px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(179, 151, 92, 0.24),\n transparent 45%\n ),\n linear-gradient(\n 145deg,\n #48565b 0%,\n #151b1d 100%\n );\n }\n\n .ott-fragrance-visual::before {\n position: absolute;\n inset: 24px;\n border: 1px solid var(--ott-border);\n content: \"\";\n }\n\n .ott-fragrance-monogram {\n position: relative;\n z-index: 2;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(78px, 11vw, 145px);\n font-style: italic;\n letter-spacing: -0.08em;\n }\n\n .ott-fragrance-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 38px 0;\n }\n\n .ott-fragrance-copy h2 {\n margin-bottom: 18px;\n font-size: clamp(42px, 5vw, 68px);\n line-height: 1.05;\n }\n\n .ott-fragrance-family {\n margin-bottom: 28px;\n color: var(--ott-dark-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .ott-fragrance-copy \u003e p {\n margin-bottom: 30px;\n color: var(--ott-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .ott-note-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 18px;\n }\n\n .ott-note {\n padding-top: 17px;\n border-top: 1px solid var(--ott-soft-border);\n }\n\n .ott-note strong {\n display: block;\n margin-bottom: 8px;\n font-size: 10px;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n }\n\n .ott-note span {\n color: var(--ott-gray);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 16px;\n line-height: 1.55;\n }\n\n .ott-fragrance-mood {\n margin-top: 30px;\n padding: 24px 26px;\n background: rgba(255, 255, 255, 0.48);\n border-left: 2px solid var(--ott-gold);\n }\n\n .ott-fragrance-mood p {\n margin: 0;\n color: var(--ott-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n .ott-fragrance-mood strong {\n color: var(--ott-black);\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n \/* HOW TO USE *\/\n\n .ott-how-to {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .ott-steps {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 28px;\n margin-top: 62px;\n }\n\n .ott-step {\n position: relative;\n min-height: 355px;\n padding: 42px 34px;\n background: var(--ott-ivory);\n border: 1px solid var(--ott-soft-border);\n }\n\n .ott-step-number {\n display: block;\n margin-bottom: 30px;\n color: var(--ott-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 48px;\n font-style: italic;\n line-height: 1;\n }\n\n .ott-step h3 {\n margin-bottom: 14px;\n font-size: 27px;\n }\n\n .ott-step p {\n margin: 0;\n color: var(--ott-gray);\n font-size: 15px;\n line-height: 1.82;\n }\n\n .ott-use-note {\n max-width: 790px;\n margin: 50px auto 0;\n padding: 30px 34px;\n color: var(--ott-gray);\n background: var(--ott-stone);\n border-left: 2px solid var(--ott-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 17px;\n font-style: italic;\n line-height: 1.8;\n text-align: center;\n }\n\n \/* BENEFITS *\/\n\n .ott-benefits {\n padding: 110px 0;\n background: var(--ott-ivory);\n }\n\n .ott-benefit-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 0 55px;\n margin-top: 58px;\n border-top: 1px solid var(--ott-soft-border);\n }\n\n .ott-benefit {\n display: grid;\n grid-template-columns: 40px 1fr;\n gap: 19px;\n padding: 28px 0;\n border-bottom: 1px solid var(--ott-soft-border);\n }\n\n .ott-benefit span {\n color: var(--ott-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 18px;\n font-style: italic;\n }\n\n .ott-benefit h3 {\n margin-bottom: 7px;\n font-size: 21px;\n }\n\n .ott-benefit p {\n margin: 0;\n color: var(--ott-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n \/* PERFECT FOR *\/\n\n .ott-perfect {\n padding: 105px 0;\n color: #ffffff;\n background:\n linear-gradient(\n 135deg,\n rgba(57, 68, 73, 0.48),\n transparent 60%\n ),\n var(--ott-charcoal);\n }\n\n .ott-perfect-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 75px;\n align-items: center;\n }\n\n .ott-perfect h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(40px, 5vw, 64px);\n line-height: 1.06;\n }\n\n .ott-perfect-copy \u003e p {\n margin-bottom: 0;\n color: rgba(255, 255, 255, 0.64);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .ott-perfect-list {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n border-top: 1px solid var(--ott-border);\n }\n\n .ott-perfect-item {\n padding: 22px 18px 22px 0;\n color: rgba(255, 255, 255, 0.78);\n border-bottom: 1px solid var(--ott-border);\n font-size: 13px;\n font-weight: 700;\n letter-spacing: 0.09em;\n text-transform: uppercase;\n }\n\n .ott-perfect-item:nth-child(even) {\n padding-left: 22px;\n border-left: 1px solid var(--ott-border);\n }\n\n \/* VALUE *\/\n\n .ott-value {\n padding: 105px 0;\n background: #ffffff;\n }\n\n .ott-value-box {\n display: grid;\n grid-template-columns: 1fr 1fr;\n min-height: 420px;\n overflow: hidden;\n border: 1px solid var(--ott-soft-border);\n box-shadow: 0 18px 50px rgba(13, 13, 13, 0.08);\n }\n\n .ott-value-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 58px;\n background: var(--ott-ivory);\n }\n\n .ott-value-copy h2 {\n margin-bottom: 20px;\n font-size: clamp(38px, 5vw, 60px);\n line-height: 1.08;\n }\n\n .ott-value-copy p {\n margin-bottom: 0;\n color: var(--ott-gray);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .ott-value-panel {\n display: flex;\n align-items: center;\n justify-content: center;\n padding: 55px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(179, 151, 92, 0.19),\n transparent 42%\n ),\n var(--ott-deep-blue);\n text-align: center;\n }\n\n .ott-value-panel-inner {\n max-width: 430px;\n }\n\n .ott-value-panel h3 {\n margin-bottom: 17px;\n color: #ffffff;\n font-size: clamp(32px, 4vw, 49px);\n line-height: 1.1;\n }\n\n .ott-value-panel p {\n margin: 0;\n color: rgba(255, 255, 255, 0.66);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* UPGRADE *\/\n\n .ott-upgrade {\n padding: 110px 20px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 10%,\n rgba(179, 151, 92, 0.22),\n transparent 38%\n ),\n #0b0b0b;\n text-align: center;\n }\n\n .ott-upgrade-inner {\n max-width: 820px;\n margin: 0 auto;\n }\n\n .ott-upgrade h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(42px, 6vw, 72px);\n line-height: 1.03;\n }\n\n .ott-upgrade p {\n max-width: 690px;\n margin: 0 auto 32px;\n color: rgba(255, 255, 255, 0.67);\n font-size: 17px;\n line-height: 1.85;\n }\n\n \/* FAQ *\/\n\n .ott-faq {\n padding: 110px 0;\n background: var(--ott-stone);\n }\n\n .ott-faq-list {\n max-width: 900px;\n margin: 55px auto 0;\n padding: 5px 38px;\n background: rgba(255, 255, 255, 0.62);\n border: 1px solid var(--ott-soft-border);\n }\n\n .ott-faq-item {\n padding: 30px 0;\n border-bottom: 1px solid var(--ott-soft-border);\n }\n\n .ott-faq-item:last-child {\n border-bottom: 0;\n }\n\n .ott-faq-item h3 {\n margin-bottom: 11px;\n font-size: 22px;\n line-height: 1.4;\n }\n\n .ott-faq-item p {\n margin: 0;\n color: var(--ott-gray);\n font-size: 15px;\n line-height: 1.85;\n }\n\n \/* FINAL *\/\n\n .ott-final {\n position: relative;\n padding: 115px 22px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 5%,\n rgba(179, 151, 92, 0.2),\n transparent 38%\n ),\n linear-gradient(\n 145deg,\n #222c30 0%,\n #080808 100%\n );\n text-align: center;\n }\n\n .ott-final::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(179, 151, 92, 0.36);\n content: \"\";\n }\n\n .ott-final-content {\n position: relative;\n z-index: 2;\n max-width: 800px;\n margin: 0 auto;\n }\n\n .ott-final h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(44px, 6vw, 76px);\n line-height: 1.02;\n }\n\n .ott-final p {\n max-width: 650px;\n margin: 0 auto 31px;\n color: rgba(255, 255, 255, 0.68);\n font-size: 17px;\n line-height: 1.85;\n }\n\n .ott-final-prompt {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff;\n border: 1px solid var(--ott-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n \/* RESPONSIVE *\/\n\n @media screen and (max-width: 900px) {\n .ott-opening-grid,\n .ott-fragrance-grid,\n .ott-perfect-grid,\n .ott-value-box {\n grid-template-columns: 1fr;\n }\n\n .ott-product-grid,\n .ott-steps,\n .ott-together-grid {\n grid-template-columns: 1fr;\n }\n\n .ott-together-item + .ott-together-item {\n border-top: 1px solid var(--ott-border);\n border-left: 0;\n }\n\n .ott-product-card {\n min-height: auto;\n }\n\n .ott-fragrance-visual {\n min-height: 390px;\n }\n\n .ott-benefit-grid {\n grid-template-columns: 1fr;\n }\n\n .ott-value-panel {\n min-height: 380px;\n }\n }\n\n @media screen and (max-width: 640px) {\n .ott-container {\n width: min(100% - 28px, 1180px);\n }\n\n .ott-hero {\n min-height: 650px;\n padding: 90px 23px;\n }\n\n .ott-hero::before,\n .ott-final::before {\n inset: 13px;\n }\n\n .ott-hero-details {\n display: grid;\n gap: 10px;\n }\n\n .ott-hero-details span:not(:last-child)::after {\n display: none;\n }\n\n .ott-opening,\n .ott-included,\n .ott-together,\n .ott-fragrance,\n .ott-how-to,\n .ott-benefits,\n .ott-perfect,\n .ott-value,\n .ott-faq {\n padding: 78px 0;\n }\n\n .ott-quote-panel,\n .ott-product-card {\n padding: 44px 29px;\n }\n\n .ott-product-card::before {\n inset: 13px;\n }\n\n .ott-note-grid {\n grid-template-columns: 1fr;\n gap: 10px;\n }\n\n .ott-note {\n padding: 13px 0;\n }\n\n .ott-fragrance-copy {\n padding: 0;\n }\n\n .ott-steps {\n gap: 18px;\n }\n\n .ott-step {\n min-height: auto;\n padding: 36px 27px;\n }\n\n .ott-perfect-list {\n grid-template-columns: 1fr;\n }\n\n .ott-perfect-item,\n .ott-perfect-item:nth-child(even) {\n padding: 18px 0;\n border-left: 0;\n }\n\n .ott-value-copy,\n .ott-value-panel {\n padding: 44px 28px;\n }\n\n .ott-faq-list {\n padding: 4px 21px;\n }\n\n .ott-upgrade,\n .ott-final {\n padding: 90px 27px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"ott-daily-ritual\"\u003e\n\n \u003c!-- HERO --\u003e\n \u003csection class=\"ott-hero\"\u003e\n \u003cdiv class=\"ott-hero-content\"\u003e\n\n \u003cspan class=\"ott-eyebrow\"\u003e\n LuLu \u0026amp; Oliver • The Black Label\n \u003c\/span\u003e\n\n \u003ch1\u003eThe Daily Ritual\u003c\/h1\u003e\n\n \u003cp class=\"ott-hero-subtitle\"\u003e\n Old Thyme Tonic Beard Oil + Beard Balm\n \u003c\/p\u003e\n\n \u003cp class=\"ott-hero-copy\"\u003e\n A refined return to the rituals of the traditional barbershop. The Old\n Thyme Tonic Daily Ritual pairs our conditioning Beard Oil with our\n smoothing Beard Balm to soften, nourish and shape the beard while\n surrounding it with a crisp, aromatic and impeccably groomed signature.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ott-gold-rule\"\u003e\u003c\/div\u003e\n\n \u003cdiv class=\"ott-hero-details\"\u003e\n \u003cspan\u003eBeard Oil + Beard Balm\u003c\/span\u003e\n \u003cspan\u003eAromatic Barbershop\u003c\/span\u003e\n \u003cspan\u003eDaily Conditioning Ritual\u003c\/span\u003e\n \u003cspan\u003eHandcrafted in South Carolina\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- OPENING STORY --\u003e\n \u003csection class=\"ott-opening\"\u003e\n \u003cdiv class=\"ott-container\"\u003e\n \u003cdiv class=\"ott-opening-grid\"\u003e\n\n \u003cdiv class=\"ott-opening-copy\"\u003e\n\n \u003cspan class=\"ott-eyebrow\"\u003e\n The Old Thyme Tonic Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Classic grooming, considered anew.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n There is something timeless about the ritual of a proper shave, a\n clean towel and the crisp aromatic atmosphere of an old-world\n barbershop. Old Thyme Tonic captures that familiar refinement and\n brings it into the modern beard-care routine.\n \u003c\/p\u003e\n\n \u003cp\u003e\n The ritual begins with Beard Oil, formulated to condition facial\n hair and deliver moisture to the skin beneath it. Beard Balm\n follows, helping to seal in that moisture while smoothing the beard\n and providing light, natural-looking control.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Both products share the same clean and sophisticated Old Thyme\n Tonic fragrance, creating one polished scent experience from the\n first application to the final pass of the comb.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-quote-panel\"\u003e\n\n \u003cspan class=\"ott-quote-mark\"\u003e“\u003c\/span\u003e\n\n \u003cblockquote\u003e\n The spirit of the classic barbershop, refined for the modern man.\n \u003c\/blockquote\u003e\n\n \u003cp\u003eThe Black Label Daily Ritual\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- WHAT IS INCLUDED --\u003e\n \u003csection class=\"ott-included\"\u003e\n \u003cdiv class=\"ott-container\"\u003e\n\n \u003cdiv class=\"ott-included-header\"\u003e\n\n \u003cspan class=\"ott-eyebrow\"\u003e\n Two Essential Steps\n \u003c\/span\u003e\n\n \u003ch2 class=\"ott-section-heading\"\u003e\n Everything the daily beard ritual requires.\n \u003c\/h2\u003e\n\n \u003cp class=\"ott-section-intro\"\u003e\n Each Old Thyme Tonic Daily Ritual includes one full-size Beard Oil\n and one full-size Beard Balm in the same coordinated fragrance.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-product-grid\"\u003e\n\n \u003c!-- OIL --\u003e\n \u003carticle class=\"ott-product-card\"\u003e\n \u003cdiv class=\"ott-product-card-content\"\u003e\n\n \u003cspan class=\"ott-product-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003e\n Old Thyme Tonic\u003cbr\u003e\n Beard Oil\n \u003c\/h3\u003e\n\n \u003cp class=\"ott-product-role\"\u003e\n Condition • Moisturize • Soften\n \u003c\/p\u003e\n\n \u003cp\u003e\n The foundation of the ritual. Old Thyme Tonic Beard Oil helps\n soften coarse facial hair while delivering needed moisture to the\n skin beneath the beard. It leaves the beard feeling smoother,\n more comfortable and easier to groom.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps condition dry or coarse facial hair\u003c\/li\u003e\n \u003cli\u003eMoisturizes the skin beneath the beard\u003c\/li\u003e\n \u003cli\u003eHelps reduce the feeling of dryness and discomfort\u003c\/li\u003e\n \u003cli\u003ePromotes softness and improved manageability\u003c\/li\u003e\n \u003cli\u003eAdds a healthy-looking, well-groomed finish\u003c\/li\u003e\n \u003cli\u003eCarries the clean Old Thyme Tonic fragrance close to the beard\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c!-- BALM --\u003e\n \u003carticle class=\"ott-product-card\"\u003e\n \u003cdiv class=\"ott-product-card-content\"\u003e\n\n \u003cspan class=\"ott-product-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003e\n Old Thyme Tonic\u003cbr\u003e\n Beard Balm\n \u003c\/h3\u003e\n\n \u003cp class=\"ott-product-role\"\u003e\n Seal • Smooth • Control\n \u003c\/p\u003e\n\n \u003cp\u003e\n The finishing step. Old Thyme Tonic Beard Balm helps lock in the\n benefits of the oil while smoothing the surface of the beard. It\n offers light control and definition without leaving the beard\n stiff, sticky or overly styled.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps seal in moisture after applying Beard Oil\u003c\/li\u003e\n \u003cli\u003eSmooths the outer surface of the beard\u003c\/li\u003e\n \u003cli\u003eAdds light hold and everyday definition\u003c\/li\u003e\n \u003cli\u003eHelps tame flyaways and unruly hairs\u003c\/li\u003e\n \u003cli\u003eSupports a fuller, more polished appearance\u003c\/li\u003e\n \u003cli\u003eExtends the coordinated Old Thyme Tonic fragrance ritual\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- WHY THEY WORK TOGETHER --\u003e\n \u003csection class=\"ott-together\"\u003e\n \u003cdiv class=\"ott-container\"\u003e\n\n \u003cspan class=\"ott-eyebrow\" style=\"text-align:center;\"\u003e\n Better Together\n \u003c\/span\u003e\n\n \u003ch2 class=\"ott-section-heading\"\u003e\n More than two products. A complete system.\n \u003c\/h2\u003e\n\n \u003cp class=\"ott-section-intro\"\u003e\n Oil and balm perform different roles. Used together, they create a\n balanced grooming ritual that addresses moisture, softness and control.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ott-together-grid\"\u003e\n\n \u003carticle class=\"ott-together-item\"\u003e\n \u003cspan\u003eI.\u003c\/span\u003e\n \u003ch3\u003eCondition\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil works through the facial hair to help soften the beard\n and moisturize the skin beneath it.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-together-item\"\u003e\n \u003cspan\u003eII.\u003c\/span\u003e\n \u003ch3\u003eSeal\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm follows the oil to help preserve moisture and create a\n smoother, more conditioned finish.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-together-item\"\u003e\n \u003cspan\u003eIII.\u003c\/span\u003e\n \u003ch3\u003eControl\u003c\/h3\u003e\n \u003cp\u003e\n The balm provides light shaping and definition, helping the beard\n look intentional without feeling rigid.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FRAGRANCE --\u003e\n \u003csection class=\"ott-fragrance\"\u003e\n \u003cdiv class=\"ott-container\"\u003e\n \u003cdiv class=\"ott-fragrance-grid\"\u003e\n\n \u003cdiv class=\"ott-fragrance-visual\"\u003e\n \u003cspan class=\"ott-fragrance-monogram\"\u003eOTT\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-fragrance-copy\"\u003e\n\n \u003cspan class=\"ott-eyebrow\"\u003e\n The Signature Fragrance\n \u003c\/span\u003e\n\n \u003ch2\u003eOld Thyme Tonic\u003c\/h2\u003e\n\n \u003cp class=\"ott-fragrance-family\"\u003e\n Aromatic • Fresh • Classic Barbershop\n \u003c\/p\u003e\n\n \u003cp\u003e\n Clean, composed and unmistakably refined, Old Thyme Tonic evokes\n the atmosphere of a traditional barbershop: polished wood, warm\n towels, aromatic tonics and the crisp finish of a professional\n shave.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Fresh lavender and herbal aromatics create a clean opening, lifted\n by subtle spice. The fragrance settles into smooth woods, soft\n leather and clean musk for a timeless finish that feels familiar,\n distinguished and effortlessly masculine.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ott-note-grid\"\u003e\n\n \u003cdiv class=\"ott-note\"\u003e\n \u003cstrong\u003eOpening\u003c\/strong\u003e\n \u003cspan\u003e\n Fresh Lavender\u003cbr\u003e\n Herbal Aromatics\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-note\"\u003e\n \u003cstrong\u003eHeart\u003c\/strong\u003e\n \u003cspan\u003e\n Basil\u003cbr\u003e\n Subtle Spice\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-note\"\u003e\n \u003cstrong\u003eFinish\u003c\/strong\u003e\n \u003cspan\u003e\n Smooth Woods\u003cbr\u003e\n Clean Musk\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-fragrance-mood\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eThe mood:\u003c\/strong\u003e\n Crisp, polished and timeless. Old Thyme Tonic is made for the man\n who appreciates classic style, traditional craftsmanship and a\n clean, confident finish.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- HOW TO USE --\u003e\n \u003csection class=\"ott-how-to\"\u003e\n \u003cdiv class=\"ott-container\"\u003e\n\n \u003cspan class=\"ott-eyebrow\" style=\"text-align:center;\"\u003e\n The Daily Grooming Ritual\n \u003c\/span\u003e\n\n \u003ch2 class=\"ott-section-heading\"\u003e\n Condition first. Control second.\n \u003c\/h2\u003e\n\n \u003cp class=\"ott-section-intro\"\u003e\n Apply after showering or washing the face, when the beard is clean and\n slightly damp or completely dry.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ott-steps\"\u003e\n\n \u003carticle class=\"ott-step\"\u003e\n\n \u003cspan class=\"ott-step-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003eApply the Oil\u003c\/h3\u003e\n\n \u003cp\u003e\n Dispense a small amount of Old Thyme Tonic Beard Oil into the palm.\n Rub the hands together, then massage the oil through the beard and\n into the skin beneath it.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-step\"\u003e\n\n \u003cspan class=\"ott-step-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003eWork Through\u003c\/h3\u003e\n\n \u003cp\u003e\n Use the fingers or a beard comb to distribute the oil from root to\n end. Pay particular attention to dry areas and the skin beneath\n fuller sections of the beard.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-step\"\u003e\n\n \u003cspan class=\"ott-step-number\"\u003e03\u003c\/span\u003e\n\n \u003ch3\u003eFinish With Balm\u003c\/h3\u003e\n\n \u003cp\u003e\n Warm a small amount of Beard Balm between the palms. Smooth it\n through the beard, then shape and refine with the hands, brush or\n comb.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n\n \u003cp class=\"ott-use-note\"\u003e\n Begin with less product than you think you need. Add more gradually\n according to beard length, density and personal preference.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BENEFITS --\u003e\n \u003csection class=\"ott-benefits\"\u003e\n \u003cdiv class=\"ott-container\"\u003e\n\n \u003cspan class=\"ott-eyebrow\" style=\"text-align:center;\"\u003e\n The Black Label Difference\n \u003c\/span\u003e\n\n \u003ch2 class=\"ott-section-heading\"\u003e\n A more considered approach to beard care.\n \u003c\/h2\u003e\n\n \u003cp class=\"ott-section-intro\"\u003e\n Designed to transform daily grooming from a task into a purposeful\n ritual.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ott-benefit-grid\"\u003e\n\n \u003cdiv class=\"ott-benefit\"\u003e\n \u003cspan\u003e01\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSkin-to-Surface Care\u003c\/h3\u003e\n \u003cp\u003e\n The oil addresses the beard and the skin beneath it, while the\n balm finishes and refines the outer surface.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-benefit\"\u003e\n \u003cspan\u003e02\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eImproved Softness\u003c\/h3\u003e\n \u003cp\u003e\n Consistent use helps coarse facial hair feel softer, smoother and\n more manageable.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-benefit\"\u003e\n \u003cspan\u003e03\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eLight Everyday Control\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm provides gentle shaping without the hard or sticky\n finish of heavier styling products.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-benefit\"\u003e\n \u003cspan\u003e04\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eCoordinated Fragrance\u003c\/h3\u003e\n \u003cp\u003e\n Both products share the same Old Thyme Tonic fragrance,\n preventing competing scents within the grooming routine.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-benefit\"\u003e\n \u003cspan\u003e05\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSimple Two-Step System\u003c\/h3\u003e\n \u003cp\u003e\n Two complementary products make it easy to build an effective\n daily routine without unnecessary complexity.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-benefit\"\u003e\n \u003cspan\u003e06\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSmall-Batch Craftsmanship\u003c\/h3\u003e\n \u003cp\u003e\n Handcrafted with care in South Carolina as part of The Black\n Label Men’s Collective.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- PERFECT FOR --\u003e\n \u003csection class=\"ott-perfect\"\u003e\n \u003cdiv class=\"ott-container\"\u003e\n \u003cdiv class=\"ott-perfect-grid\"\u003e\n\n \u003cdiv class=\"ott-perfect-copy\"\u003e\n\n \u003cspan class=\"ott-eyebrow\"\u003e\n Made for the Everyday\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Timeless grooming for every beard and every season.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Old Thyme Tonic offers a clean, balanced fragrance that transitions\n easily from the workday to the weekend and from morning grooming to\n evening plans.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-perfect-list\"\u003e\n \u003cdiv class=\"ott-perfect-item\"\u003eShort Beards\u003c\/div\u003e\n \u003cdiv class=\"ott-perfect-item\"\u003eFull Beards\u003c\/div\u003e\n \u003cdiv class=\"ott-perfect-item\"\u003eDry Facial Hair\u003c\/div\u003e\n \u003cdiv class=\"ott-perfect-item\"\u003eDaily Grooming\u003c\/div\u003e\n \u003cdiv class=\"ott-perfect-item\"\u003eProfessional Wear\u003c\/div\u003e\n \u003cdiv class=\"ott-perfect-item\"\u003eYear-Round Use\u003c\/div\u003e\n \u003cdiv class=\"ott-perfect-item\"\u003eFather’s Day\u003c\/div\u003e\n \u003cdiv class=\"ott-perfect-item\"\u003eGifts for Him\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- VALUE --\u003e\n \u003csection class=\"ott-value\"\u003e\n \u003cdiv class=\"ott-container\"\u003e\n\n \u003cdiv class=\"ott-value-box\"\u003e\n\n \u003cdiv class=\"ott-value-copy\"\u003e\n\n \u003cspan class=\"ott-eyebrow\"\u003e\n The Daily Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n The complete foundation of beard care.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Purchasing the Old Thyme Tonic Daily Ritual brings two\n complementary grooming steps together in one coordinated set. No\n mismatched fragrances. No uncertainty about which products work\n together. Just a focused daily routine designed around the needs of\n the beard.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ott-value-panel\"\u003e\n \u003cdiv class=\"ott-value-panel-inner\"\u003e\n\n \u003cspan class=\"ott-eyebrow\"\u003e\n Included in Your Ritual\n \u003c\/span\u003e\n\n \u003ch3\u003e\n One Beard Oil.\u003cbr\u003e\n One Beard Balm.\u003cbr\u003e\n One Signature.\n \u003c\/h3\u003e\n\n \u003cp\u003e\n A complete two-step Old Thyme Tonic grooming experience for\n conditioning, softness and everyday control.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- UPGRADE --\u003e\n \u003csection class=\"ott-upgrade\"\u003e\n \u003cdiv class=\"ott-upgrade-inner\"\u003e\n\n \u003cspan class=\"ott-eyebrow\"\u003e\n Take the Ritual Beyond the Beard\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Carry Old Thyme Tonic from beard to skin.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Complete the fragrance experience with the matching Black Label Luxury\n Cologne Oil. Apply the cologne oil to pulse points after grooming to\n extend the Old Thyme Tonic signature beyond the beard.\n \u003c\/p\u003e\n\n \u003ca class=\"ott-button\" href=\"\/products\/black-label-luxury-cologne-oil\"\u003e\n Explore Luxury Cologne Oil\n \u003c\/a\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FAQ --\u003e\n \u003csection class=\"ott-faq\"\u003e\n \u003cdiv class=\"ott-container\"\u003e\n\n \u003cspan class=\"ott-eyebrow\" style=\"text-align:center;\"\u003e\n The Details\n \u003c\/span\u003e\n\n \u003ch2 class=\"ott-section-heading\"\u003e\n Frequently Asked Questions\n \u003c\/h2\u003e\n\n \u003cdiv class=\"ott-faq-list\"\u003e\n\n \u003carticle class=\"ott-faq-item\"\u003e\n\n \u003ch3\u003e\n What is included in the Old Thyme Tonic Daily Ritual?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The set includes one full-size Old Thyme Tonic Beard Oil and one\n full-size Old Thyme Tonic Beard Balm.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-faq-item\"\u003e\n\n \u003ch3\u003e\n Should Beard Oil or Beard Balm be applied first?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Apply Beard Oil first so it can reach the facial hair and skin\n beneath the beard. Follow with Beard Balm to help seal in moisture,\n smooth the surface and add light control.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-faq-item\"\u003e\n\n \u003ch3\u003e\n Do I need both products?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The products perform different roles. Beard Oil focuses on\n conditioning and moisture, while Beard Balm adds smoothing, light\n hold and definition. They may be used individually, but they are\n designed to work especially well together.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-faq-item\"\u003e\n\n \u003ch3\u003e\n How much product should I use?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The amount depends on beard length and density. Begin with a small\n amount of each product and add more only as needed.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-faq-item\"\u003e\n\n \u003ch3\u003e\n What does Old Thyme Tonic smell like?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Old Thyme Tonic is a clean aromatic fragrance inspired by the\n classic barbershop. It combines fresh lavender, herbal notes,\n subtle spice, smooth woods and clean musk.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-faq-item\"\u003e\n\n \u003ch3\u003e\n Can I add the matching cologne oil?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. The Black Label Luxury Cologne Oil is available in Old Thyme\n Tonic and can be applied to pulse points after the beard-care\n ritual for a coordinated beard-to-skin fragrance experience.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ott-faq-item\"\u003e\n\n \u003ch3\u003e\n Does this make a good gift?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The Daily Ritual is an elevated grooming gift for birthdays,\n Father’s Day, holidays, weddings, anniversaries or any man who\n appreciates classic grooming and a refined signature fragrance.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FINAL --\u003e\n \u003csection class=\"ott-final\"\u003e\n \u003cdiv class=\"ott-final-content\"\u003e\n\n \u003cspan class=\"ott-eyebrow\"\u003e\n Old Thyme Tonic\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Condition. Control. Return to the ritual.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Bring softness, polish and the timeless Old Thyme Tonic signature into\n one complete daily grooming experience.\n \u003c\/p\u003e\n\n \u003cspan class=\"ott-final-prompt\"\u003e\n Add the Daily Ritual to Your Routine\n \u003c\/span\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"LuLu \u0026 Oliver","offers":[{"title":"Default Title","offer_id":45952766312518,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/files\/OldThymeTonicBeardBalmPic.3_81c6482b-d009-4ec0-89c0-86e993dd0e91.jpg?v=1785454451"},{"product_id":"black-label-daily-ritual-olde-havana","title":"The Black Label Daily Ritual — Olde Havana","description":"\u003cstyle\u003e\n .oh-daily-ritual {\n --oh-black: #0c0b0a;\n --oh-charcoal: #1c1916;\n --oh-tobacco: #4a3022;\n --oh-mahogany: #2d1b14;\n --oh-cognac: #76503a;\n --oh-ivory: #f6f1e8;\n --oh-stone: #e9e1d5;\n --oh-white: #ffffff;\n --oh-gold: #b59658;\n --oh-dark-gold: #806634;\n --oh-gray: #625c55;\n --oh-border: rgba(181, 150, 88, 0.36);\n --oh-soft-border: rgba(20, 15, 11, 0.13);\n\n width: 100%;\n margin: 0 auto;\n overflow: hidden;\n color: var(--oh-black);\n background: var(--oh-white);\n font-family: Arial, Helvetica, sans-serif;\n line-height: 1.7;\n }\n\n .oh-daily-ritual *,\n .oh-daily-ritual *::before,\n .oh-daily-ritual *::after {\n box-sizing: border-box;\n }\n\n .oh-daily-ritual h1,\n .oh-daily-ritual h2,\n .oh-daily-ritual h3,\n .oh-daily-ritual h4,\n .oh-daily-ritual p {\n margin-top: 0;\n }\n\n .oh-daily-ritual h1,\n .oh-daily-ritual h2,\n .oh-daily-ritual h3,\n .oh-daily-ritual h4 {\n font-family: Georgia, \"Times New Roman\", serif;\n font-weight: 400;\n }\n\n .oh-container {\n width: min(1180px, calc(100% - 40px));\n margin: 0 auto;\n }\n\n .oh-eyebrow {\n display: block;\n margin-bottom: 16px;\n color: var(--oh-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.23em;\n line-height: 1.5;\n text-transform: uppercase;\n }\n\n .oh-section-heading {\n max-width: 850px;\n margin: 0 auto 20px;\n font-size: clamp(38px, 5vw, 66px);\n line-height: 1.07;\n letter-spacing: -0.025em;\n text-align: center;\n }\n\n .oh-section-intro {\n max-width: 770px;\n margin: 0 auto;\n color: var(--oh-gray);\n font-size: 17px;\n line-height: 1.85;\n text-align: center;\n }\n\n .oh-gold-rule {\n width: 68px;\n height: 1px;\n margin: 28px auto;\n background: var(--oh-gold);\n }\n\n .oh-button {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff !important;\n background: transparent;\n border: 1px solid var(--oh-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n line-height: 1.3;\n text-decoration: none !important;\n text-transform: uppercase;\n transition: background 0.25s ease, color 0.25s ease;\n }\n\n .oh-button:hover {\n color: var(--oh-black) !important;\n background: var(--oh-gold);\n }\n\n \/* HERO *\/\n\n .oh-hero {\n position: relative;\n display: flex;\n min-height: 710px;\n align-items: center;\n justify-content: center;\n padding: 110px 24px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 76% 38%,\n rgba(181, 150, 88, 0.24),\n transparent 34%\n ),\n linear-gradient(\n 135deg,\n #080706 0%,\n #332016 52%,\n #080706 100%\n );\n text-align: center;\n }\n\n .oh-hero::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(181, 150, 88, 0.42);\n content: \"\";\n pointer-events: none;\n }\n\n .oh-hero-content {\n position: relative;\n z-index: 2;\n width: min(950px, 100%);\n }\n\n .oh-hero h1 {\n max-width: 920px;\n margin: 0 auto 22px;\n color: #ffffff;\n font-size: clamp(50px, 7vw, 94px);\n line-height: 0.98;\n letter-spacing: -0.035em;\n }\n\n .oh-hero-subtitle {\n max-width: 760px;\n margin: 0 auto 24px;\n color: rgba(255, 255, 255, 0.88);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(21px, 3vw, 31px);\n font-style: italic;\n line-height: 1.45;\n }\n\n .oh-hero-copy {\n max-width: 750px;\n margin: 0 auto;\n color: rgba(255, 255, 255, 0.7);\n font-size: 16px;\n line-height: 1.9;\n }\n\n .oh-hero-details {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n gap: 10px 26px;\n margin-top: 36px;\n }\n\n .oh-hero-details span {\n position: relative;\n color: rgba(255, 255, 255, 0.77);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n .oh-hero-details span:not(:last-child)::after {\n position: absolute;\n top: 50%;\n right: -15px;\n width: 3px;\n height: 3px;\n border-radius: 50%;\n background: var(--oh-gold);\n content: \"\";\n transform: translateY(-50%);\n }\n\n \/* OPENING STORY *\/\n\n .oh-opening {\n padding: 110px 0;\n background: var(--oh-ivory);\n border-bottom: 1px solid var(--oh-soft-border);\n }\n\n .oh-opening-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 80px;\n align-items: center;\n }\n\n .oh-opening-copy h2 {\n margin-bottom: 26px;\n font-size: clamp(40px, 5vw, 66px);\n line-height: 1.06;\n letter-spacing: -0.025em;\n }\n\n .oh-opening-copy p {\n margin-bottom: 20px;\n color: var(--oh-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .oh-opening-copy p:last-child {\n margin-bottom: 0;\n }\n\n .oh-quote-panel {\n position: relative;\n padding: 62px 54px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 100% 0%,\n rgba(181, 150, 88, 0.19),\n transparent 38%\n ),\n var(--oh-mahogany);\n border: 1px solid var(--oh-border);\n }\n\n .oh-quote-panel::after {\n position: absolute;\n right: -70px;\n bottom: -100px;\n width: 260px;\n height: 260px;\n border: 1px solid rgba(181, 150, 88, 0.18);\n border-radius: 50%;\n content: \"\";\n }\n\n .oh-quote-mark {\n display: block;\n margin-bottom: 14px;\n color: var(--oh-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 72px;\n line-height: 0.7;\n }\n\n .oh-quote-panel blockquote {\n position: relative;\n z-index: 2;\n margin: 0 0 26px;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(26px, 3vw, 39px);\n font-style: italic;\n line-height: 1.35;\n }\n\n .oh-quote-panel p {\n position: relative;\n z-index: 2;\n margin: 0;\n color: rgba(255, 255, 255, 0.61);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.2em;\n text-transform: uppercase;\n }\n\n \/* INCLUDED PRODUCTS *\/\n\n .oh-included {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .oh-included-header {\n margin-bottom: 62px;\n text-align: center;\n }\n\n .oh-product-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 30px;\n }\n\n .oh-product-card {\n position: relative;\n min-height: 570px;\n padding: 58px 48px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 85% 15%,\n rgba(181, 150, 88, 0.19),\n transparent 36%\n ),\n linear-gradient(\n 145deg,\n #4a3022 0%,\n #18100c 100%\n );\n border: 1px solid var(--oh-border);\n box-shadow: 0 18px 48px rgba(13, 10, 8, 0.13);\n }\n\n .oh-product-card::before {\n position: absolute;\n inset: 20px;\n border: 1px solid rgba(181, 150, 88, 0.23);\n content: \"\";\n pointer-events: none;\n }\n\n .oh-product-card-content {\n position: relative;\n z-index: 2;\n }\n\n .oh-product-number {\n display: block;\n margin-bottom: 34px;\n color: var(--oh-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 46px;\n font-style: italic;\n line-height: 1;\n }\n\n .oh-product-card h3 {\n margin-bottom: 10px;\n color: #ffffff;\n font-size: clamp(35px, 4vw, 51px);\n line-height: 1.05;\n }\n\n .oh-product-role {\n margin-bottom: 26px;\n color: var(--oh-gold);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .oh-product-card \u003e .oh-product-card-content \u003e p {\n margin-bottom: 30px;\n color: rgba(255, 255, 255, 0.68);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .oh-product-card ul {\n margin: 0;\n padding: 0;\n list-style: none;\n }\n\n .oh-product-card li {\n position: relative;\n margin-bottom: 13px;\n padding-left: 23px;\n color: rgba(255, 255, 255, 0.83);\n font-size: 14px;\n line-height: 1.6;\n }\n\n .oh-product-card li::before {\n position: absolute;\n top: 11px;\n left: 0;\n width: 9px;\n height: 1px;\n background: var(--oh-gold);\n content: \"\";\n }\n\n \/* BETTER TOGETHER *\/\n\n .oh-together {\n padding: 110px 0;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 0%,\n rgba(181, 150, 88, 0.17),\n transparent 35%\n ),\n var(--oh-black);\n }\n\n .oh-together .oh-section-heading {\n color: #ffffff;\n }\n\n .oh-together .oh-section-intro {\n color: rgba(255, 255, 255, 0.64);\n }\n\n .oh-together-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n margin-top: 62px;\n border-top: 1px solid var(--oh-border);\n border-bottom: 1px solid var(--oh-border);\n }\n\n .oh-together-item {\n padding: 48px 38px;\n text-align: center;\n }\n\n .oh-together-item + .oh-together-item {\n border-left: 1px solid var(--oh-border);\n }\n\n .oh-together-item span {\n display: block;\n margin-bottom: 20px;\n color: var(--oh-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 21px;\n font-style: italic;\n }\n\n .oh-together-item h3 {\n margin-bottom: 13px;\n color: #ffffff;\n font-size: 25px;\n }\n\n .oh-together-item p {\n margin: 0;\n color: rgba(255, 255, 255, 0.63);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* FRAGRANCE STORY *\/\n\n .oh-fragrance {\n padding: 110px 0;\n background: var(--oh-stone);\n }\n\n .oh-fragrance-grid {\n display: grid;\n grid-template-columns: 0.82fr 1.18fr;\n gap: 70px;\n align-items: stretch;\n }\n\n .oh-fragrance-visual {\n position: relative;\n display: flex;\n min-height: 610px;\n align-items: center;\n justify-content: center;\n padding: 50px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(181, 150, 88, 0.25),\n transparent 44%\n ),\n linear-gradient(\n 145deg,\n #65452f 0%,\n #1b100b 100%\n );\n }\n\n .oh-fragrance-visual::before {\n position: absolute;\n inset: 24px;\n border: 1px solid var(--oh-border);\n content: \"\";\n }\n\n .oh-fragrance-monogram {\n position: relative;\n z-index: 2;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(88px, 12vw, 160px);\n font-style: italic;\n letter-spacing: -0.08em;\n }\n\n .oh-fragrance-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 38px 0;\n }\n\n .oh-fragrance-copy h2 {\n margin-bottom: 18px;\n font-size: clamp(42px, 5vw, 68px);\n line-height: 1.05;\n }\n\n .oh-fragrance-family {\n margin-bottom: 28px;\n color: var(--oh-dark-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .oh-fragrance-copy \u003e p {\n margin-bottom: 27px;\n color: var(--oh-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .oh-note-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 18px;\n }\n\n .oh-note {\n padding-top: 17px;\n border-top: 1px solid var(--oh-soft-border);\n }\n\n .oh-note strong {\n display: block;\n margin-bottom: 8px;\n font-size: 10px;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n }\n\n .oh-note span {\n color: var(--oh-gray);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 16px;\n line-height: 1.55;\n }\n\n .oh-fragrance-mood {\n margin-top: 30px;\n padding: 24px 26px;\n background: rgba(255, 255, 255, 0.52);\n border-left: 2px solid var(--oh-gold);\n }\n\n .oh-fragrance-mood p {\n margin: 0;\n color: var(--oh-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n .oh-fragrance-mood strong {\n color: var(--oh-black);\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n \/* HOW TO USE *\/\n\n .oh-how-to {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .oh-steps {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 28px;\n margin-top: 62px;\n }\n\n .oh-step {\n position: relative;\n min-height: 355px;\n padding: 42px 34px;\n background: var(--oh-ivory);\n border: 1px solid var(--oh-soft-border);\n }\n\n .oh-step-number {\n display: block;\n margin-bottom: 30px;\n color: var(--oh-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 48px;\n font-style: italic;\n line-height: 1;\n }\n\n .oh-step h3 {\n margin-bottom: 14px;\n font-size: 27px;\n }\n\n .oh-step p {\n margin: 0;\n color: var(--oh-gray);\n font-size: 15px;\n line-height: 1.82;\n }\n\n .oh-use-note {\n max-width: 790px;\n margin: 50px auto 0;\n padding: 30px 34px;\n color: var(--oh-gray);\n background: var(--oh-stone);\n border-left: 2px solid var(--oh-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 17px;\n font-style: italic;\n line-height: 1.8;\n text-align: center;\n }\n\n \/* BENEFITS *\/\n\n .oh-benefits {\n padding: 110px 0;\n background: var(--oh-ivory);\n }\n\n .oh-benefit-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 0 55px;\n margin-top: 58px;\n border-top: 1px solid var(--oh-soft-border);\n }\n\n .oh-benefit {\n display: grid;\n grid-template-columns: 40px 1fr;\n gap: 19px;\n padding: 28px 0;\n border-bottom: 1px solid var(--oh-soft-border);\n }\n\n .oh-benefit span {\n color: var(--oh-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 18px;\n font-style: italic;\n }\n\n .oh-benefit h3 {\n margin-bottom: 7px;\n font-size: 21px;\n }\n\n .oh-benefit p {\n margin: 0;\n color: var(--oh-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n \/* PERFECT FOR *\/\n\n .oh-perfect {\n padding: 105px 0;\n color: #ffffff;\n background:\n linear-gradient(\n 135deg,\n rgba(118, 80, 58, 0.36),\n transparent 60%\n ),\n var(--oh-charcoal);\n }\n\n .oh-perfect-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 75px;\n align-items: center;\n }\n\n .oh-perfect h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(40px, 5vw, 64px);\n line-height: 1.06;\n }\n\n .oh-perfect-copy \u003e p {\n margin-bottom: 0;\n color: rgba(255, 255, 255, 0.65);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .oh-perfect-list {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n border-top: 1px solid var(--oh-border);\n }\n\n .oh-perfect-item {\n padding: 22px 18px 22px 0;\n color: rgba(255, 255, 255, 0.79);\n border-bottom: 1px solid var(--oh-border);\n font-size: 13px;\n font-weight: 700;\n letter-spacing: 0.09em;\n text-transform: uppercase;\n }\n\n .oh-perfect-item:nth-child(even) {\n padding-left: 22px;\n border-left: 1px solid var(--oh-border);\n }\n\n \/* VALUE *\/\n\n .oh-value {\n padding: 105px 0;\n background: #ffffff;\n }\n\n .oh-value-box {\n display: grid;\n grid-template-columns: 1fr 1fr;\n min-height: 420px;\n overflow: hidden;\n border: 1px solid var(--oh-soft-border);\n box-shadow: 0 18px 50px rgba(13, 10, 8, 0.09);\n }\n\n .oh-value-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 58px;\n background: var(--oh-ivory);\n }\n\n .oh-value-copy h2 {\n margin-bottom: 20px;\n font-size: clamp(38px, 5vw, 60px);\n line-height: 1.08;\n }\n\n .oh-value-copy p {\n margin-bottom: 0;\n color: var(--oh-gray);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .oh-value-panel {\n display: flex;\n align-items: center;\n justify-content: center;\n padding: 55px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(181, 150, 88, 0.2),\n transparent 42%\n ),\n var(--oh-mahogany);\n text-align: center;\n }\n\n .oh-value-panel-inner {\n max-width: 430px;\n }\n\n .oh-value-panel h3 {\n margin-bottom: 17px;\n color: #ffffff;\n font-size: clamp(32px, 4vw, 49px);\n line-height: 1.1;\n }\n\n .oh-value-panel p {\n margin: 0;\n color: rgba(255, 255, 255, 0.67);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* UPGRADE *\/\n\n .oh-upgrade {\n padding: 110px 20px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 10%,\n rgba(181, 150, 88, 0.23),\n transparent 38%\n ),\n #0b0908;\n text-align: center;\n }\n\n .oh-upgrade-inner {\n max-width: 820px;\n margin: 0 auto;\n }\n\n .oh-upgrade h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(42px, 6vw, 72px);\n line-height: 1.03;\n }\n\n .oh-upgrade p {\n max-width: 690px;\n margin: 0 auto 32px;\n color: rgba(255, 255, 255, 0.68);\n font-size: 17px;\n line-height: 1.85;\n }\n\n \/* FAQ *\/\n\n .oh-faq {\n padding: 110px 0;\n background: var(--oh-stone);\n }\n\n .oh-faq-list {\n max-width: 900px;\n margin: 55px auto 0;\n padding: 5px 38px;\n background: rgba(255, 255, 255, 0.64);\n border: 1px solid var(--oh-soft-border);\n }\n\n .oh-faq-item {\n padding: 30px 0;\n border-bottom: 1px solid var(--oh-soft-border);\n }\n\n .oh-faq-item:last-child {\n border-bottom: 0;\n }\n\n .oh-faq-item h3 {\n margin-bottom: 11px;\n font-size: 22px;\n line-height: 1.4;\n }\n\n .oh-faq-item p {\n margin: 0;\n color: var(--oh-gray);\n font-size: 15px;\n line-height: 1.85;\n }\n\n \/* FINAL *\/\n\n .oh-final {\n position: relative;\n padding: 115px 22px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 5%,\n rgba(181, 150, 88, 0.21),\n transparent 38%\n ),\n linear-gradient(\n 145deg,\n #382218 0%,\n #080706 100%\n );\n text-align: center;\n }\n\n .oh-final::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(181, 150, 88, 0.37);\n content: \"\";\n }\n\n .oh-final-content {\n position: relative;\n z-index: 2;\n max-width: 800px;\n margin: 0 auto;\n }\n\n .oh-final h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(44px, 6vw, 76px);\n line-height: 1.02;\n }\n\n .oh-final p {\n max-width: 650px;\n margin: 0 auto 31px;\n color: rgba(255, 255, 255, 0.69);\n font-size: 17px;\n line-height: 1.85;\n }\n\n .oh-final-prompt {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff;\n border: 1px solid var(--oh-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n \/* RESPONSIVE *\/\n\n @media screen and (max-width: 900px) {\n .oh-opening-grid,\n .oh-fragrance-grid,\n .oh-perfect-grid,\n .oh-value-box {\n grid-template-columns: 1fr;\n }\n\n .oh-product-grid,\n .oh-steps,\n .oh-together-grid {\n grid-template-columns: 1fr;\n }\n\n .oh-together-item + .oh-together-item {\n border-top: 1px solid var(--oh-border);\n border-left: 0;\n }\n\n .oh-product-card {\n min-height: auto;\n }\n\n .oh-fragrance-visual {\n min-height: 390px;\n }\n\n .oh-benefit-grid {\n grid-template-columns: 1fr;\n }\n\n .oh-value-panel {\n min-height: 380px;\n }\n }\n\n @media screen and (max-width: 640px) {\n .oh-container {\n width: min(100% - 28px, 1180px);\n }\n\n .oh-hero {\n min-height: 650px;\n padding: 90px 23px;\n }\n\n .oh-hero::before,\n .oh-final::before {\n inset: 13px;\n }\n\n .oh-hero-details {\n display: grid;\n gap: 10px;\n }\n\n .oh-hero-details span:not(:last-child)::after {\n display: none;\n }\n\n .oh-opening,\n .oh-included,\n .oh-together,\n .oh-fragrance,\n .oh-how-to,\n .oh-benefits,\n .oh-perfect,\n .oh-value,\n .oh-faq {\n padding: 78px 0;\n }\n\n .oh-quote-panel,\n .oh-product-card {\n padding: 44px 29px;\n }\n\n .oh-product-card::before {\n inset: 13px;\n }\n\n .oh-note-grid {\n grid-template-columns: 1fr;\n gap: 10px;\n }\n\n .oh-note {\n padding: 13px 0;\n }\n\n .oh-fragrance-copy {\n padding: 0;\n }\n\n .oh-steps {\n gap: 18px;\n }\n\n .oh-step {\n min-height: auto;\n padding: 36px 27px;\n }\n\n .oh-perfect-list {\n grid-template-columns: 1fr;\n }\n\n .oh-perfect-item,\n .oh-perfect-item:nth-child(even) {\n padding: 18px 0;\n border-left: 0;\n }\n\n .oh-value-copy,\n .oh-value-panel {\n padding: 44px 28px;\n }\n\n .oh-faq-list {\n padding: 4px 21px;\n }\n\n .oh-upgrade,\n .oh-final {\n padding: 90px 27px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"oh-daily-ritual\"\u003e\n\n \u003c!-- HERO --\u003e\n \u003csection class=\"oh-hero\"\u003e\n \u003cdiv class=\"oh-hero-content\"\u003e\n\n \u003cspan class=\"oh-eyebrow\"\u003e\n LuLu \u0026amp; Oliver • The Black Label\n \u003c\/span\u003e\n\n \u003ch1\u003eThe Daily Ritual\u003c\/h1\u003e\n\n \u003cp class=\"oh-hero-subtitle\"\u003e\n Olde Havana Beard Oil + Beard Balm\n \u003c\/p\u003e\n\n \u003cp class=\"oh-hero-copy\"\u003e\n Warm, atmospheric and quietly distinguished. The Olde Havana Daily\n Ritual pairs our conditioning Beard Oil with our smoothing Beard Balm\n to soften, nourish and refine the beard while surrounding it with a\n sophisticated blend of aromatic tea, tobacco leaf, spice and polished\n woods.\n \u003c\/p\u003e\n\n \u003cdiv class=\"oh-gold-rule\"\u003e\u003c\/div\u003e\n\n \u003cdiv class=\"oh-hero-details\"\u003e\n \u003cspan\u003eBeard Oil + Beard Balm\u003c\/span\u003e\n \u003cspan\u003eTea • Tobacco • Woods\u003c\/span\u003e\n \u003cspan\u003eDaily Conditioning Ritual\u003c\/span\u003e\n \u003cspan\u003eHandcrafted in South Carolina\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- OPENING STORY --\u003e\n \u003csection class=\"oh-opening\"\u003e\n \u003cdiv class=\"oh-container\"\u003e\n \u003cdiv class=\"oh-opening-grid\"\u003e\n\n \u003cdiv class=\"oh-opening-copy\"\u003e\n\n \u003cspan class=\"oh-eyebrow\"\u003e\n The Olde Havana Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n A grooming ritual steeped in atmosphere.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Olde Havana evokes a slower kind of luxury: polished wood, worn\n leather, aromatic tea and tobacco leaf resting in the warmth of an\n intimate private lounge.\n \u003c\/p\u003e\n\n \u003cp\u003e\n The ritual begins with Beard Oil, created to condition facial hair\n and deliver moisture to the skin beneath the beard. Beard Balm\n follows to help seal in moisture, smooth the surface and add light,\n natural-looking control.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Both products carry the same rich Olde Havana fragrance, allowing\n the grooming experience to feel cohesive, refined and unmistakably\n personal from beginning to end.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-quote-panel\"\u003e\n\n \u003cspan class=\"oh-quote-mark\"\u003e“\u003c\/span\u003e\n\n \u003cblockquote\u003e\n Oil conditions. Balm controls. Olde Havana leaves the impression.\n \u003c\/blockquote\u003e\n\n \u003cp\u003eThe Black Label Daily Ritual\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- WHAT IS INCLUDED --\u003e\n \u003csection class=\"oh-included\"\u003e\n \u003cdiv class=\"oh-container\"\u003e\n\n \u003cdiv class=\"oh-included-header\"\u003e\n\n \u003cspan class=\"oh-eyebrow\"\u003e\n Two Essential Steps\n \u003c\/span\u003e\n\n \u003ch2 class=\"oh-section-heading\"\u003e\n Everything the daily beard ritual requires.\n \u003c\/h2\u003e\n\n \u003cp class=\"oh-section-intro\"\u003e\n Each Olde Havana Daily Ritual includes one full-size Beard Oil and\n one full-size Beard Balm in the same coordinated signature fragrance.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-product-grid\"\u003e\n\n \u003c!-- BEARD OIL --\u003e\n \u003carticle class=\"oh-product-card\"\u003e\n \u003cdiv class=\"oh-product-card-content\"\u003e\n\n \u003cspan class=\"oh-product-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003e\n Olde Havana\u003cbr\u003e\n Beard Oil\n \u003c\/h3\u003e\n\n \u003cp class=\"oh-product-role\"\u003e\n Condition • Moisturize • Soften\n \u003c\/p\u003e\n\n \u003cp\u003e\n The foundation of the ritual. Olde Havana Beard Oil helps soften\n coarse facial hair while delivering moisture to the skin beneath\n the beard. It leaves the beard feeling more comfortable, more\n manageable and visibly well cared for.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps condition dry and coarse facial hair\u003c\/li\u003e\n \u003cli\u003eMoisturizes the skin beneath the beard\u003c\/li\u003e\n \u003cli\u003eHelps reduce the feeling of dryness and discomfort\u003c\/li\u003e\n \u003cli\u003ePromotes softness and improved manageability\u003c\/li\u003e\n \u003cli\u003eAdds a smooth, healthy-looking finish\u003c\/li\u003e\n \u003cli\u003eCarries the Olde Havana fragrance close to the beard\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c!-- BEARD BALM --\u003e\n \u003carticle class=\"oh-product-card\"\u003e\n \u003cdiv class=\"oh-product-card-content\"\u003e\n\n \u003cspan class=\"oh-product-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003e\n Olde Havana\u003cbr\u003e\n Beard Balm\n \u003c\/h3\u003e\n\n \u003cp class=\"oh-product-role\"\u003e\n Seal • Smooth • Control\n \u003c\/p\u003e\n\n \u003cp\u003e\n The finishing step. Olde Havana Beard Balm helps lock in the\n benefits of the oil while smoothing the surface of the beard. It\n provides light hold, definition and polish without leaving the\n beard stiff or overly styled.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps seal in moisture after applying Beard Oil\u003c\/li\u003e\n \u003cli\u003eSmooths the outer surface of the beard\u003c\/li\u003e\n \u003cli\u003eAdds light hold and everyday definition\u003c\/li\u003e\n \u003cli\u003eHelps tame flyaways and unruly hairs\u003c\/li\u003e\n \u003cli\u003eSupports a fuller, more polished appearance\u003c\/li\u003e\n \u003cli\u003eExtends the coordinated Olde Havana fragrance ritual\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BETTER TOGETHER --\u003e\n \u003csection class=\"oh-together\"\u003e\n \u003cdiv class=\"oh-container\"\u003e\n\n \u003cspan class=\"oh-eyebrow\" style=\"text-align:center;\"\u003e\n Better Together\n \u003c\/span\u003e\n\n \u003ch2 class=\"oh-section-heading\"\u003e\n More than two products. A complete system.\n \u003c\/h2\u003e\n\n \u003cp class=\"oh-section-intro\"\u003e\n Beard Oil and Beard Balm perform different roles. Used together, they\n create a balanced grooming ritual that addresses moisture, softness\n and control.\n \u003c\/p\u003e\n\n \u003cdiv class=\"oh-together-grid\"\u003e\n\n \u003carticle class=\"oh-together-item\"\u003e\n \u003cspan\u003eI.\u003c\/span\u003e\n \u003ch3\u003eCondition\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil works through the facial hair to soften the beard and\n moisturize the skin beneath it.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-together-item\"\u003e\n \u003cspan\u003eII.\u003c\/span\u003e\n \u003ch3\u003eSeal\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm follows the oil to help preserve moisture and create a\n smoother, more conditioned finish.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-together-item\"\u003e\n \u003cspan\u003eIII.\u003c\/span\u003e\n \u003ch3\u003eControl\u003c\/h3\u003e\n \u003cp\u003e\n The balm adds light shaping and definition, helping the beard look\n intentional without feeling rigid.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FRAGRANCE STORY --\u003e\n \u003csection class=\"oh-fragrance\"\u003e\n \u003cdiv class=\"oh-container\"\u003e\n \u003cdiv class=\"oh-fragrance-grid\"\u003e\n\n \u003cdiv class=\"oh-fragrance-visual\"\u003e\n \u003cspan class=\"oh-fragrance-monogram\"\u003eOH\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-fragrance-copy\"\u003e\n\n \u003cspan class=\"oh-eyebrow\"\u003e\n The Signature Fragrance\n \u003c\/span\u003e\n\n \u003ch2\u003eOlde Havana\u003c\/h2\u003e\n\n \u003cp class=\"oh-fragrance-family\"\u003e\n Aromatic Tea • Tobacco • Warm Woods\n \u003c\/p\u003e\n\n \u003cp\u003e\n Rich, atmospheric and quietly seductive, Olde Havana captures the\n warmth of a private lounge after dark—polished wood, worn leather,\n steeped tea and tobacco leaf carried through the air.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Aromatic tea and subtle citrus create a refined opening before\n giving way to tobacco leaf, spice and warm woods. Smooth amber,\n soft musk and a touch of sweetness settle beneath the fragrance,\n creating a distinguished finish with depth but without heaviness.\n \u003c\/p\u003e\n\n \u003cdiv class=\"oh-note-grid\"\u003e\n\n \u003cdiv class=\"oh-note\"\u003e\n \u003cstrong\u003eOpening\u003c\/strong\u003e\n \u003cspan\u003e\n Aromatic Tea\u003cbr\u003e\n Subtle Citrus\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-note\"\u003e\n \u003cstrong\u003eHeart\u003c\/strong\u003e\n \u003cspan\u003e\n Tobacco Leaf\u003cbr\u003e\n Warm Spice\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-note\"\u003e\n \u003cstrong\u003eFinish\u003c\/strong\u003e\n \u003cspan\u003e\n Polished Woods\u003cbr\u003e\n Amber Musk\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-fragrance-mood\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eThe mood:\u003c\/strong\u003e\n Warm, cultivated and effortlessly distinguished. Olde Havana is\n made for the man who appreciates depth, tradition and quiet\n confidence.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- HOW TO USE --\u003e\n \u003csection class=\"oh-how-to\"\u003e\n \u003cdiv class=\"oh-container\"\u003e\n\n \u003cspan class=\"oh-eyebrow\" style=\"text-align:center;\"\u003e\n The Daily Grooming Ritual\n \u003c\/span\u003e\n\n \u003ch2 class=\"oh-section-heading\"\u003e\n Condition first. Control second.\n \u003c\/h2\u003e\n\n \u003cp class=\"oh-section-intro\"\u003e\n Apply after showering or washing the face, when the beard is clean and\n slightly damp or completely dry.\n \u003c\/p\u003e\n\n \u003cdiv class=\"oh-steps\"\u003e\n\n \u003carticle class=\"oh-step\"\u003e\n\n \u003cspan class=\"oh-step-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003eApply the Oil\u003c\/h3\u003e\n\n \u003cp\u003e\n Dispense a small amount of Olde Havana Beard Oil into the palm.\n Rub the hands together, then massage the oil through the beard and\n into the skin beneath it.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-step\"\u003e\n\n \u003cspan class=\"oh-step-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003eWork Through\u003c\/h3\u003e\n\n \u003cp\u003e\n Use the fingers or a beard comb to distribute the oil from root to\n end. Pay particular attention to dry areas and the skin beneath\n fuller sections of the beard.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-step\"\u003e\n\n \u003cspan class=\"oh-step-number\"\u003e03\u003c\/span\u003e\n\n \u003ch3\u003eFinish With Balm\u003c\/h3\u003e\n\n \u003cp\u003e\n Warm a small amount of Olde Havana Beard Balm between the palms.\n Smooth it through the beard, then shape and refine with the hands,\n brush or comb.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n\n \u003cp class=\"oh-use-note\"\u003e\n Begin with less product than you think you need. Add more gradually\n according to beard length, density and personal preference.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BENEFITS --\u003e\n \u003csection class=\"oh-benefits\"\u003e\n \u003cdiv class=\"oh-container\"\u003e\n\n \u003cspan class=\"oh-eyebrow\" style=\"text-align:center;\"\u003e\n The Black Label Difference\n \u003c\/span\u003e\n\n \u003ch2 class=\"oh-section-heading\"\u003e\n A more considered approach to beard care.\n \u003c\/h2\u003e\n\n \u003cp class=\"oh-section-intro\"\u003e\n Designed to transform daily grooming from a task into a purposeful\n ritual.\n \u003c\/p\u003e\n\n \u003cdiv class=\"oh-benefit-grid\"\u003e\n\n \u003cdiv class=\"oh-benefit\"\u003e\n \u003cspan\u003e01\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSkin-to-Surface Care\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil addresses the beard and skin beneath it, while Beard\n Balm finishes and refines the outer surface.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-benefit\"\u003e\n \u003cspan\u003e02\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eImproved Softness\u003c\/h3\u003e\n \u003cp\u003e\n Consistent use helps coarse facial hair feel softer, smoother and\n more manageable.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-benefit\"\u003e\n \u003cspan\u003e03\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eLight Everyday Control\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm provides gentle shaping without the hard or sticky\n finish of heavier styling products.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-benefit\"\u003e\n \u003cspan\u003e04\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eCoordinated Fragrance\u003c\/h3\u003e\n \u003cp\u003e\n Both products share the same Olde Havana fragrance, preventing\n competing scents within the grooming routine.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-benefit\"\u003e\n \u003cspan\u003e05\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSimple Two-Step System\u003c\/h3\u003e\n \u003cp\u003e\n Two complementary products create an effective daily routine\n without unnecessary complexity.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-benefit\"\u003e\n \u003cspan\u003e06\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSmall-Batch Craftsmanship\u003c\/h3\u003e\n \u003cp\u003e\n Handcrafted with care in South Carolina as part of The Black\n Label Men’s Collective.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- PERFECT FOR --\u003e\n \u003csection class=\"oh-perfect\"\u003e\n \u003cdiv class=\"oh-container\"\u003e\n \u003cdiv class=\"oh-perfect-grid\"\u003e\n\n \u003cdiv class=\"oh-perfect-copy\"\u003e\n\n \u003cspan class=\"oh-eyebrow\"\u003e\n Warm, Refined and Distinctive\n \u003c\/span\u003e\n\n \u003ch2\u003e\n A signature ritual with after-dark character.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Olde Havana is especially suited to men who prefer warm, woody and\n tobacco-inspired fragrance, while remaining polished enough for\n daily wear and professional settings.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-perfect-list\"\u003e\n \u003cdiv class=\"oh-perfect-item\"\u003eShort Beards\u003c\/div\u003e\n \u003cdiv class=\"oh-perfect-item\"\u003eFull Beards\u003c\/div\u003e\n \u003cdiv class=\"oh-perfect-item\"\u003eDry Facial Hair\u003c\/div\u003e\n \u003cdiv class=\"oh-perfect-item\"\u003eDaily Grooming\u003c\/div\u003e\n \u003cdiv class=\"oh-perfect-item\"\u003eEvening Wear\u003c\/div\u003e\n \u003cdiv class=\"oh-perfect-item\"\u003eFall and Winter\u003c\/div\u003e\n \u003cdiv class=\"oh-perfect-item\"\u003eFather’s Day\u003c\/div\u003e\n \u003cdiv class=\"oh-perfect-item\"\u003eGifts for Him\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- VALUE --\u003e\n \u003csection class=\"oh-value\"\u003e\n \u003cdiv class=\"oh-container\"\u003e\n\n \u003cdiv class=\"oh-value-box\"\u003e\n\n \u003cdiv class=\"oh-value-copy\"\u003e\n\n \u003cspan class=\"oh-eyebrow\"\u003e\n The Daily Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n The complete foundation of beard care.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n The Olde Havana Daily Ritual brings two complementary grooming\n steps together in one coordinated set. No mismatched fragrances.\n No uncertainty about which products work together. Just a focused\n routine designed to condition, soften and refine the beard.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"oh-value-panel\"\u003e\n \u003cdiv class=\"oh-value-panel-inner\"\u003e\n\n \u003cspan class=\"oh-eyebrow\"\u003e\n Included in Your Ritual\n \u003c\/span\u003e\n\n \u003ch3\u003e\n One Beard Oil.\u003cbr\u003e\n One Beard Balm.\u003cbr\u003e\n One Signature.\n \u003c\/h3\u003e\n\n \u003cp\u003e\n A complete two-step Olde Havana grooming experience for softness,\n moisture and everyday control.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- UPGRADE --\u003e\n \u003csection class=\"oh-upgrade\"\u003e\n \u003cdiv class=\"oh-upgrade-inner\"\u003e\n\n \u003cspan class=\"oh-eyebrow\"\u003e\n Take the Ritual Beyond the Beard\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Carry Olde Havana from beard to skin.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Complete the fragrance experience with the matching Black Label Luxury\n Cologne Oil. Apply it to pulse points after grooming to extend the\n warm, tobacco-and-tea signature beyond the beard.\n \u003c\/p\u003e\n\n \u003ca class=\"oh-button\" href=\"\/products\/black-label-luxury-cologne-oil\"\u003e\n Explore Luxury Cologne Oil\n \u003c\/a\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FAQ --\u003e\n \u003csection class=\"oh-faq\"\u003e\n \u003cdiv class=\"oh-container\"\u003e\n\n \u003cspan class=\"oh-eyebrow\" style=\"text-align:center;\"\u003e\n The Details\n \u003c\/span\u003e\n\n \u003ch2 class=\"oh-section-heading\"\u003e\n Frequently Asked Questions\n \u003c\/h2\u003e\n\n \u003cdiv class=\"oh-faq-list\"\u003e\n\n \u003carticle class=\"oh-faq-item\"\u003e\n \u003ch3\u003e\n What is included in the Olde Havana Daily Ritual?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The set includes one full-size Olde Havana Beard Oil and one\n full-size Olde Havana Beard Balm.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-faq-item\"\u003e\n \u003ch3\u003e\n Should Beard Oil or Beard Balm be applied first?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Apply Beard Oil first so it can reach the facial hair and skin\n beneath the beard. Follow with Beard Balm to help seal in moisture,\n smooth the beard and add light control.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-faq-item\"\u003e\n \u003ch3\u003e\n Do I need both products?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The products perform different roles. Beard Oil focuses on\n conditioning and moisture, while Beard Balm adds smoothing, light\n hold and definition. They can be used individually, but they are\n designed to work especially well together.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-faq-item\"\u003e\n \u003ch3\u003e\n What does Olde Havana smell like?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Olde Havana is a warm aromatic fragrance featuring steeped tea,\n tobacco leaf, subtle citrus, spice, polished woods, amber and soft\n musk.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-faq-item\"\u003e\n \u003ch3\u003e\n Is Olde Havana only for evening wear?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n No. Although its warm and atmospheric character is especially\n appealing in the evening and during cooler seasons, it can also be\n worn during the day by anyone who prefers richer woody fragrances.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-faq-item\"\u003e\n \u003ch3\u003e\n Can I add the matching cologne oil?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. The Black Label Luxury Cologne Oil is available in Olde Havana\n and can be applied to pulse points after the beard-care ritual for\n a coordinated beard-to-skin fragrance experience.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"oh-faq-item\"\u003e\n \u003ch3\u003e\n Does this make a good gift?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The Olde Havana Daily Ritual is an elevated grooming gift for\n birthdays, Father’s Day, holidays, anniversaries, weddings or any\n man who appreciates a warm and distinguished signature fragrance.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FINAL --\u003e\n \u003csection class=\"oh-final\"\u003e\n \u003cdiv class=\"oh-final-content\"\u003e\n\n \u003cspan class=\"oh-eyebrow\"\u003e\n Olde Havana\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Condition. Control. Leave an impression.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Bring softness, polish and the warm, distinguished character of Olde\n Havana into one complete daily grooming ritual.\n \u003c\/p\u003e\n\n \u003cspan class=\"oh-final-prompt\"\u003e\n Add the Daily Ritual to Your Routine\n \u003c\/span\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"LuLu \u0026 Oliver","offers":[{"title":"Default Title","offer_id":45952769556550,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/files\/OldHavanaBeardBalm.3.jpg?v=1785455332"},{"product_id":"black-label-daily-ritual-the-monarch","title":"The Black Label Daily Ritual — The Monarch","description":"\u003cstyle\u003e\n .monarch-ritual {\n --mr-black: #0a0a0a;\n --mr-charcoal: #181818;\n --mr-forest: #17231d;\n --mr-deep-green: #24362b;\n --mr-ivory: #f7f3ea;\n --mr-stone: #e9e4da;\n --mr-white: #ffffff;\n --mr-gold: #b79a5d;\n --mr-dark-gold: #816936;\n --mr-gray: #615f59;\n --mr-border: rgba(183, 154, 93, 0.37);\n --mr-soft-border: rgba(10, 10, 10, 0.12);\n\n width: 100%;\n margin: 0 auto;\n overflow: hidden;\n color: var(--mr-black);\n background: var(--mr-white);\n font-family: Arial, Helvetica, sans-serif;\n line-height: 1.7;\n }\n\n .monarch-ritual *,\n .monarch-ritual *::before,\n .monarch-ritual *::after {\n box-sizing: border-box;\n }\n\n .monarch-ritual h1,\n .monarch-ritual h2,\n .monarch-ritual h3,\n .monarch-ritual h4,\n .monarch-ritual p {\n margin-top: 0;\n }\n\n .monarch-ritual h1,\n .monarch-ritual h2,\n .monarch-ritual h3,\n .monarch-ritual h4 {\n font-family: Georgia, \"Times New Roman\", serif;\n font-weight: 400;\n }\n\n .mr-container {\n width: min(1180px, calc(100% - 40px));\n margin: 0 auto;\n }\n\n .mr-eyebrow {\n display: block;\n margin-bottom: 16px;\n color: var(--mr-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.23em;\n line-height: 1.5;\n text-transform: uppercase;\n }\n\n .mr-section-heading {\n max-width: 860px;\n margin: 0 auto 20px;\n font-size: clamp(38px, 5vw, 66px);\n line-height: 1.07;\n letter-spacing: -0.025em;\n text-align: center;\n }\n\n .mr-section-intro {\n max-width: 770px;\n margin: 0 auto;\n color: var(--mr-gray);\n font-size: 17px;\n line-height: 1.85;\n text-align: center;\n }\n\n .mr-gold-rule {\n width: 68px;\n height: 1px;\n margin: 28px auto;\n background: var(--mr-gold);\n }\n\n .mr-button {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff !important;\n background: transparent;\n border: 1px solid var(--mr-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n line-height: 1.3;\n text-decoration: none !important;\n text-transform: uppercase;\n transition:\n background 0.25s ease,\n color 0.25s ease;\n }\n\n .mr-button:hover {\n color: var(--mr-black) !important;\n background: var(--mr-gold);\n }\n\n \/* HERO *\/\n\n .mr-hero {\n position: relative;\n display: flex;\n min-height: 720px;\n align-items: center;\n justify-content: center;\n padding: 115px 24px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 75% 36%,\n rgba(183, 154, 93, 0.25),\n transparent 35%\n ),\n linear-gradient(\n 135deg,\n #060706 0%,\n #1d2b22 52%,\n #070807 100%\n );\n text-align: center;\n }\n\n .mr-hero::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(183, 154, 93, 0.43);\n content: \"\";\n pointer-events: none;\n }\n\n .mr-hero-content {\n position: relative;\n z-index: 2;\n width: min(950px, 100%);\n }\n\n .mr-hero h1 {\n max-width: 920px;\n margin: 0 auto 22px;\n color: #ffffff;\n font-size: clamp(52px, 7vw, 96px);\n line-height: 0.98;\n letter-spacing: -0.04em;\n }\n\n .mr-hero-subtitle {\n max-width: 760px;\n margin: 0 auto 24px;\n color: rgba(255, 255, 255, 0.89);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(21px, 3vw, 31px);\n font-style: italic;\n line-height: 1.45;\n }\n\n .mr-hero-copy {\n max-width: 755px;\n margin: 0 auto;\n color: rgba(255, 255, 255, 0.7);\n font-size: 16px;\n line-height: 1.9;\n }\n\n .mr-hero-details {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n gap: 10px 26px;\n margin-top: 36px;\n }\n\n .mr-hero-details span {\n position: relative;\n color: rgba(255, 255, 255, 0.77);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n .mr-hero-details span:not(:last-child)::after {\n position: absolute;\n top: 50%;\n right: -15px;\n width: 3px;\n height: 3px;\n border-radius: 50%;\n background: var(--mr-gold);\n content: \"\";\n transform: translateY(-50%);\n }\n\n \/* OPENING *\/\n\n .mr-opening {\n padding: 110px 0;\n background: var(--mr-ivory);\n border-bottom: 1px solid var(--mr-soft-border);\n }\n\n .mr-opening-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 80px;\n align-items: center;\n }\n\n .mr-opening-copy h2 {\n margin-bottom: 26px;\n font-size: clamp(40px, 5vw, 66px);\n line-height: 1.06;\n letter-spacing: -0.025em;\n }\n\n .mr-opening-copy p {\n margin-bottom: 20px;\n color: var(--mr-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .mr-opening-copy p:last-child {\n margin-bottom: 0;\n }\n\n .mr-quote-panel {\n position: relative;\n padding: 62px 54px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 100% 0%,\n rgba(183, 154, 93, 0.2),\n transparent 38%\n ),\n var(--mr-forest);\n border: 1px solid var(--mr-border);\n }\n\n .mr-quote-panel::after {\n position: absolute;\n right: -70px;\n bottom: -100px;\n width: 260px;\n height: 260px;\n border: 1px solid rgba(183, 154, 93, 0.18);\n border-radius: 50%;\n content: \"\";\n }\n\n .mr-quote-mark {\n display: block;\n margin-bottom: 14px;\n color: var(--mr-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 72px;\n line-height: 0.7;\n }\n\n .mr-quote-panel blockquote {\n position: relative;\n z-index: 2;\n margin: 0 0 26px;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(26px, 3vw, 39px);\n font-style: italic;\n line-height: 1.35;\n }\n\n .mr-quote-panel p {\n position: relative;\n z-index: 2;\n margin: 0;\n color: rgba(255, 255, 255, 0.61);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.2em;\n text-transform: uppercase;\n }\n\n \/* INCLUDED *\/\n\n .mr-included {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .mr-included-header {\n margin-bottom: 62px;\n text-align: center;\n }\n\n .mr-product-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 30px;\n }\n\n .mr-product-card {\n position: relative;\n min-height: 570px;\n padding: 58px 48px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 85% 15%,\n rgba(183, 154, 93, 0.2),\n transparent 36%\n ),\n linear-gradient(\n 145deg,\n #2f4437 0%,\n #101611 100%\n );\n border: 1px solid var(--mr-border);\n box-shadow: 0 18px 48px rgba(10, 10, 10, 0.13);\n }\n\n .mr-product-card::before {\n position: absolute;\n inset: 20px;\n border: 1px solid rgba(183, 154, 93, 0.23);\n content: \"\";\n pointer-events: none;\n }\n\n .mr-product-card-content {\n position: relative;\n z-index: 2;\n }\n\n .mr-product-number {\n display: block;\n margin-bottom: 34px;\n color: var(--mr-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 46px;\n font-style: italic;\n line-height: 1;\n }\n\n .mr-product-card h3 {\n margin-bottom: 10px;\n color: #ffffff;\n font-size: clamp(35px, 4vw, 51px);\n line-height: 1.05;\n }\n\n .mr-product-role {\n margin-bottom: 26px;\n color: var(--mr-gold);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .mr-product-card \u003e .mr-product-card-content \u003e p {\n margin-bottom: 30px;\n color: rgba(255, 255, 255, 0.68);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .mr-product-card ul {\n margin: 0;\n padding: 0;\n list-style: none;\n }\n\n .mr-product-card li {\n position: relative;\n margin-bottom: 13px;\n padding-left: 23px;\n color: rgba(255, 255, 255, 0.83);\n font-size: 14px;\n line-height: 1.6;\n }\n\n .mr-product-card li::before {\n position: absolute;\n top: 11px;\n left: 0;\n width: 9px;\n height: 1px;\n background: var(--mr-gold);\n content: \"\";\n }\n\n \/* TOGETHER *\/\n\n .mr-together {\n padding: 110px 0;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 0%,\n rgba(183, 154, 93, 0.17),\n transparent 35%\n ),\n var(--mr-black);\n }\n\n .mr-together .mr-section-heading {\n color: #ffffff;\n }\n\n .mr-together .mr-section-intro {\n color: rgba(255, 255, 255, 0.64);\n }\n\n .mr-together-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n margin-top: 62px;\n border-top: 1px solid var(--mr-border);\n border-bottom: 1px solid var(--mr-border);\n }\n\n .mr-together-item {\n padding: 48px 38px;\n text-align: center;\n }\n\n .mr-together-item + .mr-together-item {\n border-left: 1px solid var(--mr-border);\n }\n\n .mr-together-item span {\n display: block;\n margin-bottom: 20px;\n color: var(--mr-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 21px;\n font-style: italic;\n }\n\n .mr-together-item h3 {\n margin-bottom: 13px;\n color: #ffffff;\n font-size: 25px;\n }\n\n .mr-together-item p {\n margin: 0;\n color: rgba(255, 255, 255, 0.63);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* FRAGRANCE *\/\n\n .mr-fragrance {\n padding: 110px 0;\n background: var(--mr-stone);\n }\n\n .mr-fragrance-grid {\n display: grid;\n grid-template-columns: 0.82fr 1.18fr;\n gap: 70px;\n align-items: stretch;\n }\n\n .mr-fragrance-visual {\n position: relative;\n display: flex;\n min-height: 610px;\n align-items: center;\n justify-content: center;\n padding: 50px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(183, 154, 93, 0.25),\n transparent 44%\n ),\n linear-gradient(\n 145deg,\n #3b5845 0%,\n #111a14 100%\n );\n }\n\n .mr-fragrance-visual::before {\n position: absolute;\n inset: 24px;\n border: 1px solid var(--mr-border);\n content: \"\";\n }\n\n .mr-fragrance-monogram {\n position: relative;\n z-index: 2;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(88px, 12vw, 160px);\n font-style: italic;\n letter-spacing: -0.08em;\n }\n\n .mr-fragrance-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 38px 0;\n }\n\n .mr-fragrance-copy h2 {\n margin-bottom: 18px;\n font-size: clamp(42px, 5vw, 68px);\n line-height: 1.05;\n }\n\n .mr-fragrance-family {\n margin-bottom: 28px;\n color: var(--mr-dark-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .mr-fragrance-copy \u003e p {\n margin-bottom: 27px;\n color: var(--mr-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .mr-note-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 18px;\n }\n\n .mr-note {\n padding-top: 17px;\n border-top: 1px solid var(--mr-soft-border);\n }\n\n .mr-note strong {\n display: block;\n margin-bottom: 8px;\n font-size: 10px;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n }\n\n .mr-note span {\n color: var(--mr-gray);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 16px;\n line-height: 1.55;\n }\n\n .mr-fragrance-mood {\n margin-top: 30px;\n padding: 24px 26px;\n background: rgba(255, 255, 255, 0.52);\n border-left: 2px solid var(--mr-gold);\n }\n\n .mr-fragrance-mood p {\n margin: 0;\n color: var(--mr-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n .mr-fragrance-mood strong {\n color: var(--mr-black);\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n \/* HOW TO USE *\/\n\n .mr-how-to {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .mr-steps {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 28px;\n margin-top: 62px;\n }\n\n .mr-step {\n position: relative;\n min-height: 355px;\n padding: 42px 34px;\n background: var(--mr-ivory);\n border: 1px solid var(--mr-soft-border);\n }\n\n .mr-step-number {\n display: block;\n margin-bottom: 30px;\n color: var(--mr-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 48px;\n font-style: italic;\n line-height: 1;\n }\n\n .mr-step h3 {\n margin-bottom: 14px;\n font-size: 27px;\n }\n\n .mr-step p {\n margin: 0;\n color: var(--mr-gray);\n font-size: 15px;\n line-height: 1.82;\n }\n\n .mr-use-note {\n max-width: 790px;\n margin: 50px auto 0;\n padding: 30px 34px;\n color: var(--mr-gray);\n background: var(--mr-stone);\n border-left: 2px solid var(--mr-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 17px;\n font-style: italic;\n line-height: 1.8;\n text-align: center;\n }\n\n \/* BENEFITS *\/\n\n .mr-benefits {\n padding: 110px 0;\n background: var(--mr-ivory);\n }\n\n .mr-benefit-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 0 55px;\n margin-top: 58px;\n border-top: 1px solid var(--mr-soft-border);\n }\n\n .mr-benefit {\n display: grid;\n grid-template-columns: 40px 1fr;\n gap: 19px;\n padding: 28px 0;\n border-bottom: 1px solid var(--mr-soft-border);\n }\n\n .mr-benefit span {\n color: var(--mr-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 18px;\n font-style: italic;\n }\n\n .mr-benefit h3 {\n margin-bottom: 7px;\n font-size: 21px;\n }\n\n .mr-benefit p {\n margin: 0;\n color: var(--mr-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n \/* PERFECT FOR *\/\n\n .mr-perfect {\n padding: 105px 0;\n color: #ffffff;\n background:\n linear-gradient(\n 135deg,\n rgba(53, 82, 63, 0.4),\n transparent 60%\n ),\n var(--mr-charcoal);\n }\n\n .mr-perfect-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 75px;\n align-items: center;\n }\n\n .mr-perfect h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(40px, 5vw, 64px);\n line-height: 1.06;\n }\n\n .mr-perfect-copy \u003e p {\n margin-bottom: 0;\n color: rgba(255, 255, 255, 0.65);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .mr-perfect-list {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n border-top: 1px solid var(--mr-border);\n }\n\n .mr-perfect-item {\n padding: 22px 18px 22px 0;\n color: rgba(255, 255, 255, 0.79);\n border-bottom: 1px solid var(--mr-border);\n font-size: 13px;\n font-weight: 700;\n letter-spacing: 0.09em;\n text-transform: uppercase;\n }\n\n .mr-perfect-item:nth-child(even) {\n padding-left: 22px;\n border-left: 1px solid var(--mr-border);\n }\n\n \/* VALUE *\/\n\n .mr-value {\n padding: 105px 0;\n background: #ffffff;\n }\n\n .mr-value-box {\n display: grid;\n grid-template-columns: 1fr 1fr;\n min-height: 420px;\n overflow: hidden;\n border: 1px solid var(--mr-soft-border);\n box-shadow: 0 18px 50px rgba(10, 10, 10, 0.09);\n }\n\n .mr-value-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 58px;\n background: var(--mr-ivory);\n }\n\n .mr-value-copy h2 {\n margin-bottom: 20px;\n font-size: clamp(38px, 5vw, 60px);\n line-height: 1.08;\n }\n\n .mr-value-copy p {\n margin-bottom: 0;\n color: var(--mr-gray);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .mr-value-panel {\n display: flex;\n align-items: center;\n justify-content: center;\n padding: 55px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(183, 154, 93, 0.2),\n transparent 42%\n ),\n var(--mr-forest);\n text-align: center;\n }\n\n .mr-value-panel-inner {\n max-width: 430px;\n }\n\n .mr-value-panel h3 {\n margin-bottom: 17px;\n color: #ffffff;\n font-size: clamp(32px, 4vw, 49px);\n line-height: 1.1;\n }\n\n .mr-value-panel p {\n margin: 0;\n color: rgba(255, 255, 255, 0.67);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* UPGRADE *\/\n\n .mr-upgrade {\n padding: 110px 20px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 10%,\n rgba(183, 154, 93, 0.23),\n transparent 38%\n ),\n #080908;\n text-align: center;\n }\n\n .mr-upgrade-inner {\n max-width: 820px;\n margin: 0 auto;\n }\n\n .mr-upgrade h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(42px, 6vw, 72px);\n line-height: 1.03;\n }\n\n .mr-upgrade p {\n max-width: 690px;\n margin: 0 auto 32px;\n color: rgba(255, 255, 255, 0.68);\n font-size: 17px;\n line-height: 1.85;\n }\n\n \/* FAQ *\/\n\n .mr-faq {\n padding: 110px 0;\n background: var(--mr-stone);\n }\n\n .mr-faq-list {\n max-width: 900px;\n margin: 55px auto 0;\n padding: 5px 38px;\n background: rgba(255, 255, 255, 0.64);\n border: 1px solid var(--mr-soft-border);\n }\n\n .mr-faq-item {\n padding: 30px 0;\n border-bottom: 1px solid var(--mr-soft-border);\n }\n\n .mr-faq-item:last-child {\n border-bottom: 0;\n }\n\n .mr-faq-item h3 {\n margin-bottom: 11px;\n font-size: 22px;\n line-height: 1.4;\n }\n\n .mr-faq-item p {\n margin: 0;\n color: var(--mr-gray);\n font-size: 15px;\n line-height: 1.85;\n }\n\n \/* FINAL *\/\n\n .mr-final {\n position: relative;\n padding: 115px 22px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 5%,\n rgba(183, 154, 93, 0.21),\n transparent 38%\n ),\n linear-gradient(\n 145deg,\n #263a2d 0%,\n #070807 100%\n );\n text-align: center;\n }\n\n .mr-final::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(183, 154, 93, 0.37);\n content: \"\";\n }\n\n .mr-final-content {\n position: relative;\n z-index: 2;\n max-width: 800px;\n margin: 0 auto;\n }\n\n .mr-final h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(44px, 6vw, 76px);\n line-height: 1.02;\n }\n\n .mr-final p {\n max-width: 650px;\n margin: 0 auto 31px;\n color: rgba(255, 255, 255, 0.69);\n font-size: 17px;\n line-height: 1.85;\n }\n\n .mr-final-prompt {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff;\n border: 1px solid var(--mr-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n \/* RESPONSIVE *\/\n\n @media screen and (max-width: 900px) {\n .mr-opening-grid,\n .mr-fragrance-grid,\n .mr-perfect-grid,\n .mr-value-box {\n grid-template-columns: 1fr;\n }\n\n .mr-product-grid,\n .mr-steps,\n .mr-together-grid {\n grid-template-columns: 1fr;\n }\n\n .mr-together-item + .mr-together-item {\n border-top: 1px solid var(--mr-border);\n border-left: 0;\n }\n\n .mr-product-card {\n min-height: auto;\n }\n\n .mr-fragrance-visual {\n min-height: 390px;\n }\n\n .mr-benefit-grid {\n grid-template-columns: 1fr;\n }\n\n .mr-value-panel {\n min-height: 380px;\n }\n }\n\n @media screen and (max-width: 640px) {\n .mr-container {\n width: min(100% - 28px, 1180px);\n }\n\n .mr-hero {\n min-height: 650px;\n padding: 90px 23px;\n }\n\n .mr-hero::before,\n .mr-final::before {\n inset: 13px;\n }\n\n .mr-hero-details {\n display: grid;\n gap: 10px;\n }\n\n .mr-hero-details span:not(:last-child)::after {\n display: none;\n }\n\n .mr-opening,\n .mr-included,\n .mr-together,\n .mr-fragrance,\n .mr-how-to,\n .mr-benefits,\n .mr-perfect,\n .mr-value,\n .mr-faq {\n padding: 78px 0;\n }\n\n .mr-quote-panel,\n .mr-product-card {\n padding: 44px 29px;\n }\n\n .mr-product-card::before {\n inset: 13px;\n }\n\n .mr-note-grid {\n grid-template-columns: 1fr;\n gap: 10px;\n }\n\n .mr-note {\n padding: 13px 0;\n }\n\n .mr-fragrance-copy {\n padding: 0;\n }\n\n .mr-steps {\n gap: 18px;\n }\n\n .mr-step {\n min-height: auto;\n padding: 36px 27px;\n }\n\n .mr-perfect-list {\n grid-template-columns: 1fr;\n }\n\n .mr-perfect-item,\n .mr-perfect-item:nth-child(even) {\n padding: 18px 0;\n border-left: 0;\n }\n\n .mr-value-copy,\n .mr-value-panel {\n padding: 44px 28px;\n }\n\n .mr-faq-list {\n padding: 4px 21px;\n }\n\n .mr-upgrade,\n .mr-final {\n padding: 90px 27px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"monarch-ritual\"\u003e\n\n \u003c!-- HERO --\u003e\n \u003csection class=\"mr-hero\"\u003e\n \u003cdiv class=\"mr-hero-content\"\u003e\n\n \u003cspan class=\"mr-eyebrow\"\u003e\n LuLu \u0026amp; Oliver • The Black Label\n \u003c\/span\u003e\n\n \u003ch1\u003eThe Daily Ritual\u003c\/h1\u003e\n\n \u003cp class=\"mr-hero-subtitle\"\u003e\n The Monarch Beard Oil + Beard Balm\n \u003c\/p\u003e\n\n \u003cp class=\"mr-hero-copy\"\u003e\n Bold without excess. Refined without restraint. The Monarch Daily\n Ritual pairs our conditioning Beard Oil with our smoothing Beard Balm\n to soften, nourish and control the beard while surrounding it with a\n commanding blend of bright fruit, smoky woods, polished musk and\n unmistakable confidence.\n \u003c\/p\u003e\n\n \u003cdiv class=\"mr-gold-rule\"\u003e\u003c\/div\u003e\n\n \u003cdiv class=\"mr-hero-details\"\u003e\n \u003cspan\u003eBeard Oil + Beard Balm\u003c\/span\u003e\n \u003cspan\u003eFruity • Smoky • Woody\u003c\/span\u003e\n \u003cspan\u003eDaily Conditioning Ritual\u003c\/span\u003e\n \u003cspan\u003eHandcrafted in South Carolina\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- OPENING STORY --\u003e\n \u003csection class=\"mr-opening\"\u003e\n \u003cdiv class=\"mr-container\"\u003e\n \u003cdiv class=\"mr-opening-grid\"\u003e\n\n \u003cdiv class=\"mr-opening-copy\"\u003e\n\n \u003cspan class=\"mr-eyebrow\"\u003e\n The Monarch Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Grooming with presence.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n The Monarch is designed for the man who enters a room without\n needing to announce himself. Confident, composed and unmistakably\n polished, this signature balances luminous fruit with smoky woods\n and a clean, masculine finish.\n \u003c\/p\u003e\n\n \u003cp\u003e\n The ritual begins with Beard Oil, created to condition facial hair\n and deliver moisture to the skin beneath the beard. Beard Balm\n follows to help seal in moisture, smooth the surface and provide\n light, natural-looking control.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Both products share The Monarch fragrance, creating one cohesive\n grooming experience built around softness, structure and quiet\n authority.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-quote-panel\"\u003e\n\n \u003cspan class=\"mr-quote-mark\"\u003e“\u003c\/span\u003e\n\n \u003cblockquote\u003e\n A commanding ritual for the man who leads without asking permission.\n \u003c\/blockquote\u003e\n\n \u003cp\u003eThe Black Label Daily Ritual\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- INCLUDED --\u003e\n \u003csection class=\"mr-included\"\u003e\n \u003cdiv class=\"mr-container\"\u003e\n\n \u003cdiv class=\"mr-included-header\"\u003e\n\n \u003cspan class=\"mr-eyebrow\"\u003e\n Two Essential Steps\n \u003c\/span\u003e\n\n \u003ch2 class=\"mr-section-heading\"\u003e\n Everything the daily beard ritual requires.\n \u003c\/h2\u003e\n\n \u003cp class=\"mr-section-intro\"\u003e\n Each Monarch Daily Ritual includes one full-size Beard Oil and one\n full-size Beard Balm in the same coordinated signature fragrance.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-product-grid\"\u003e\n\n \u003c!-- OIL --\u003e\n \u003carticle class=\"mr-product-card\"\u003e\n \u003cdiv class=\"mr-product-card-content\"\u003e\n\n \u003cspan class=\"mr-product-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003e\n The Monarch\u003cbr\u003e\n Beard Oil\n \u003c\/h3\u003e\n\n \u003cp class=\"mr-product-role\"\u003e\n Condition • Moisturize • Soften\n \u003c\/p\u003e\n\n \u003cp\u003e\n The foundation of the ritual. The Monarch Beard Oil helps soften\n coarse facial hair while delivering moisture to the skin beneath\n the beard. It leaves the beard feeling smoother, more comfortable\n and easier to manage.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps condition dry and coarse facial hair\u003c\/li\u003e\n \u003cli\u003eMoisturizes the skin beneath the beard\u003c\/li\u003e\n \u003cli\u003eHelps reduce the feeling of dryness\u003c\/li\u003e\n \u003cli\u003ePromotes softness and manageability\u003c\/li\u003e\n \u003cli\u003eAdds a healthy-looking, polished finish\u003c\/li\u003e\n \u003cli\u003eCarries The Monarch fragrance close to the beard\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c!-- BALM --\u003e\n \u003carticle class=\"mr-product-card\"\u003e\n \u003cdiv class=\"mr-product-card-content\"\u003e\n\n \u003cspan class=\"mr-product-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003e\n The Monarch\u003cbr\u003e\n Beard Balm\n \u003c\/h3\u003e\n\n \u003cp class=\"mr-product-role\"\u003e\n Seal • Smooth • Control\n \u003c\/p\u003e\n\n \u003cp\u003e\n The finishing step. The Monarch Beard Balm helps lock in the\n benefits of the oil while smoothing and refining the surface of\n the beard. It offers light definition without leaving facial\n hair stiff, sticky or overly styled.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps seal in moisture after Beard Oil\u003c\/li\u003e\n \u003cli\u003eSmooths the outer surface of the beard\u003c\/li\u003e\n \u003cli\u003eAdds light hold and natural definition\u003c\/li\u003e\n \u003cli\u003eHelps tame flyaways and unruly hairs\u003c\/li\u003e\n \u003cli\u003eSupports a fuller, more intentional appearance\u003c\/li\u003e\n \u003cli\u003eExtends The Monarch fragrance ritual\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BETTER TOGETHER --\u003e\n \u003csection class=\"mr-together\"\u003e\n \u003cdiv class=\"mr-container\"\u003e\n\n \u003cspan class=\"mr-eyebrow\" style=\"text-align:center;\"\u003e\n Better Together\n \u003c\/span\u003e\n\n \u003ch2 class=\"mr-section-heading\"\u003e\n More than two products. A complete system.\n \u003c\/h2\u003e\n\n \u003cp class=\"mr-section-intro\"\u003e\n Beard Oil and Beard Balm serve different purposes. Together, they\n create a complete grooming ritual that supports moisture, softness and\n everyday control.\n \u003c\/p\u003e\n\n \u003cdiv class=\"mr-together-grid\"\u003e\n\n \u003carticle class=\"mr-together-item\"\u003e\n \u003cspan\u003eI.\u003c\/span\u003e\n \u003ch3\u003eCondition\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil works through the facial hair to soften the beard and\n moisturize the skin beneath it.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-together-item\"\u003e\n \u003cspan\u003eII.\u003c\/span\u003e\n \u003ch3\u003eSeal\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm follows the oil to help preserve moisture and create a\n smoother, more conditioned finish.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-together-item\"\u003e\n \u003cspan\u003eIII.\u003c\/span\u003e\n \u003ch3\u003eControl\u003c\/h3\u003e\n \u003cp\u003e\n The balm adds light shaping and definition so the beard appears\n polished without looking rigid.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FRAGRANCE STORY --\u003e\n \u003csection class=\"mr-fragrance\"\u003e\n \u003cdiv class=\"mr-container\"\u003e\n \u003cdiv class=\"mr-fragrance-grid\"\u003e\n\n \u003cdiv class=\"mr-fragrance-visual\"\u003e\n \u003cspan class=\"mr-fragrance-monogram\"\u003eTM\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-fragrance-copy\"\u003e\n\n \u003cspan class=\"mr-eyebrow\"\u003e\n The Signature Fragrance\n \u003c\/span\u003e\n\n \u003ch2\u003eThe Monarch\u003c\/h2\u003e\n\n \u003cp class=\"mr-fragrance-family\"\u003e\n Bright Fruit • Smoky Woods • Refined Musk\n \u003c\/p\u003e\n\n \u003cp\u003e\n The Monarch opens with an immediate sense of confidence. Bright\n pineapple, crisp apple, bergamot and dark blackcurrant create a\n fresh, energetic introduction with both clarity and depth.\n \u003c\/p\u003e\n\n \u003cp\u003e\n At the heart, smoky birch and earthy patchouli bring strength and\n structure, softened by refined florals. The fragrance settles into\n oakmoss, polished musk, amber and smooth woods for a distinguished\n finish that feels powerful, composed and unmistakably masculine.\n \u003c\/p\u003e\n\n \u003cdiv class=\"mr-note-grid\"\u003e\n\n \u003cdiv class=\"mr-note\"\u003e\n \u003cstrong\u003eOpening\u003c\/strong\u003e\n \u003cspan\u003e\n Pineapple\u003cbr\u003e\n Bergamot\u003cbr\u003e\n Blackcurrant\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-note\"\u003e\n \u003cstrong\u003eHeart\u003c\/strong\u003e\n \u003cspan\u003e\n Smoky Birch\u003cbr\u003e\n Patchouli\u003cbr\u003e\n Refined Florals\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-note\"\u003e\n \u003cstrong\u003eFinish\u003c\/strong\u003e\n \u003cspan\u003e\n Oakmoss\u003cbr\u003e\n Musk\u003cbr\u003e\n Amber Woods\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-fragrance-mood\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eThe mood:\u003c\/strong\u003e\n Commanding, successful and effortlessly polished. The Monarch is\n made for the man who values ambition, confidence and the quiet\n power of a signature presence.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- HOW TO USE --\u003e\n \u003csection class=\"mr-how-to\"\u003e\n \u003cdiv class=\"mr-container\"\u003e\n\n \u003cspan class=\"mr-eyebrow\" style=\"text-align:center;\"\u003e\n The Daily Grooming Ritual\n \u003c\/span\u003e\n\n \u003ch2 class=\"mr-section-heading\"\u003e\n Condition first. Control second.\n \u003c\/h2\u003e\n\n \u003cp class=\"mr-section-intro\"\u003e\n Apply after showering or cleansing the face, when the beard is clean\n and slightly damp or completely dry.\n \u003c\/p\u003e\n\n \u003cdiv class=\"mr-steps\"\u003e\n\n \u003carticle class=\"mr-step\"\u003e\n\n \u003cspan class=\"mr-step-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003eApply the Oil\u003c\/h3\u003e\n\n \u003cp\u003e\n Dispense a small amount of The Monarch Beard Oil into the palm.\n Rub the hands together, then massage the oil through the beard and\n into the skin beneath it.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-step\"\u003e\n\n \u003cspan class=\"mr-step-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003eWork Through\u003c\/h3\u003e\n\n \u003cp\u003e\n Use the fingers or a beard comb to distribute the oil from root to\n end. Focus on dry areas and the skin beneath fuller sections of\n facial hair.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-step\"\u003e\n\n \u003cspan class=\"mr-step-number\"\u003e03\u003c\/span\u003e\n\n \u003ch3\u003eFinish With Balm\u003c\/h3\u003e\n\n \u003cp\u003e\n Warm a small amount of The Monarch Beard Balm between the palms.\n Smooth it through the beard, then shape and refine with the hands,\n brush or comb.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n\n \u003cp class=\"mr-use-note\"\u003e\n Begin with a small amount of each product. Add more gradually according\n to beard length, thickness and personal preference.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BENEFITS --\u003e\n \u003csection class=\"mr-benefits\"\u003e\n \u003cdiv class=\"mr-container\"\u003e\n\n \u003cspan class=\"mr-eyebrow\" style=\"text-align:center;\"\u003e\n The Black Label Difference\n \u003c\/span\u003e\n\n \u003ch2 class=\"mr-section-heading\"\u003e\n A more considered approach to beard care.\n \u003c\/h2\u003e\n\n \u003cp class=\"mr-section-intro\"\u003e\n Designed to transform everyday grooming into a polished and purposeful\n ritual.\n \u003c\/p\u003e\n\n \u003cdiv class=\"mr-benefit-grid\"\u003e\n\n \u003cdiv class=\"mr-benefit\"\u003e\n \u003cspan\u003e01\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSkin-to-Surface Care\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil addresses the facial hair and skin beneath it, while\n Beard Balm smooths and refines the outer surface.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-benefit\"\u003e\n \u003cspan\u003e02\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eImproved Softness\u003c\/h3\u003e\n \u003cp\u003e\n Consistent use helps coarse facial hair feel softer, smoother and\n easier to manage.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-benefit\"\u003e\n \u003cspan\u003e03\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eLight Everyday Control\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm adds subtle shape without the hard or sticky finish of\n heavier styling products.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-benefit\"\u003e\n \u003cspan\u003e04\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eCoordinated Fragrance\u003c\/h3\u003e\n \u003cp\u003e\n Both products share The Monarch fragrance, preventing competing\n scents within the daily grooming routine.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-benefit\"\u003e\n \u003cspan\u003e05\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSimple Two-Step System\u003c\/h3\u003e\n \u003cp\u003e\n Two complementary products create an effective daily routine\n without unnecessary complexity.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-benefit\"\u003e\n \u003cspan\u003e06\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSmall-Batch Craftsmanship\u003c\/h3\u003e\n \u003cp\u003e\n Handcrafted with care in South Carolina as part of The Black\n Label Men’s Collective.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- PERFECT FOR --\u003e\n \u003csection class=\"mr-perfect\"\u003e\n \u003cdiv class=\"mr-container\"\u003e\n \u003cdiv class=\"mr-perfect-grid\"\u003e\n\n \u003cdiv class=\"mr-perfect-copy\"\u003e\n\n \u003cspan class=\"mr-eyebrow\"\u003e\n Confident by Design\n \u003c\/span\u003e\n\n \u003ch2\u003e\n A signature ritual for work, weekends and every room that matters.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n The Monarch moves easily from professional settings to evening\n occasions. Its bright opening feels fresh and energetic, while its\n smoky woods and musk create a distinguished, lasting impression.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-perfect-list\"\u003e\n \u003cdiv class=\"mr-perfect-item\"\u003eShort Beards\u003c\/div\u003e\n \u003cdiv class=\"mr-perfect-item\"\u003eFull Beards\u003c\/div\u003e\n \u003cdiv class=\"mr-perfect-item\"\u003eDry Facial Hair\u003c\/div\u003e\n \u003cdiv class=\"mr-perfect-item\"\u003eDaily Grooming\u003c\/div\u003e\n \u003cdiv class=\"mr-perfect-item\"\u003eProfessional Wear\u003c\/div\u003e\n \u003cdiv class=\"mr-perfect-item\"\u003eEvening Occasions\u003c\/div\u003e\n \u003cdiv class=\"mr-perfect-item\"\u003eFather’s Day\u003c\/div\u003e\n \u003cdiv class=\"mr-perfect-item\"\u003eLuxury Gifts for Him\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- VALUE --\u003e\n \u003csection class=\"mr-value\"\u003e\n \u003cdiv class=\"mr-container\"\u003e\n\n \u003cdiv class=\"mr-value-box\"\u003e\n\n \u003cdiv class=\"mr-value-copy\"\u003e\n\n \u003cspan class=\"mr-eyebrow\"\u003e\n The Daily Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n The complete foundation of beard care.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n The Monarch Daily Ritual brings two complementary grooming steps\n together in one coordinated set. No mismatched fragrances. No\n uncertainty about which products work together. Just a focused\n routine created to condition, soften and refine the beard.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"mr-value-panel\"\u003e\n \u003cdiv class=\"mr-value-panel-inner\"\u003e\n\n \u003cspan class=\"mr-eyebrow\"\u003e\n Included in Your Ritual\n \u003c\/span\u003e\n\n \u003ch3\u003e\n One Beard Oil.\u003cbr\u003e\n One Beard Balm.\u003cbr\u003e\n One Signature.\n \u003c\/h3\u003e\n\n \u003cp\u003e\n A complete two-step Monarch grooming experience for softness,\n moisture, polish and everyday control.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- UPGRADE --\u003e\n \u003csection class=\"mr-upgrade\"\u003e\n \u003cdiv class=\"mr-upgrade-inner\"\u003e\n\n \u003cspan class=\"mr-eyebrow\"\u003e\n Take the Ritual Beyond the Beard\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Carry The Monarch from beard to skin.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Complete the fragrance experience with the matching Black Label Luxury\n Cologne Oil. Apply it to pulse points after grooming to extend The\n Monarch’s bright, smoky and commanding signature beyond the beard.\n \u003c\/p\u003e\n\n \u003ca class=\"mr-button\" href=\"\/products\/black-label-luxury-cologne-oil\"\u003e\n Explore Luxury Cologne Oil\n \u003c\/a\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FAQ --\u003e\n \u003csection class=\"mr-faq\"\u003e\n \u003cdiv class=\"mr-container\"\u003e\n\n \u003cspan class=\"mr-eyebrow\" style=\"text-align:center;\"\u003e\n The Details\n \u003c\/span\u003e\n\n \u003ch2 class=\"mr-section-heading\"\u003e\n Frequently Asked Questions\n \u003c\/h2\u003e\n\n \u003cdiv class=\"mr-faq-list\"\u003e\n\n \u003carticle class=\"mr-faq-item\"\u003e\n \u003ch3\u003e\n What is included in The Monarch Daily Ritual?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The set includes one full-size Monarch Beard Oil and one full-size\n Monarch Beard Balm.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-faq-item\"\u003e\n \u003ch3\u003e\n Should Beard Oil or Beard Balm be applied first?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Apply Beard Oil first so it can reach the facial hair and skin\n beneath the beard. Follow with Beard Balm to help seal in moisture,\n smooth the surface and add light control.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-faq-item\"\u003e\n \u003ch3\u003e\n Do I need both products?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Beard Oil focuses on conditioning and moisture, while Beard Balm\n adds smoothing, light hold and definition. They may be used\n individually, but they are designed to perform especially well\n together.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-faq-item\"\u003e\n \u003ch3\u003e\n What does The Monarch smell like?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The Monarch is a fresh, fruity and woody masculine fragrance\n featuring pineapple, bergamot, blackcurrant, smoky birch,\n patchouli, oakmoss, musk and amber woods.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-faq-item\"\u003e\n \u003ch3\u003e\n Is The Monarch appropriate for everyday wear?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. Its bright opening makes it clean and versatile for daytime,\n while smoky woods and refined musk give it enough depth for\n professional settings and evening occasions.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-faq-item\"\u003e\n \u003ch3\u003e\n Can I add the matching cologne oil?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. The Black Label Luxury Cologne Oil is available in The\n Monarch and can be applied to pulse points after the beard-care\n ritual for a coordinated beard-to-skin fragrance experience.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"mr-faq-item\"\u003e\n \u003ch3\u003e\n Does this make a good gift?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The Monarch Daily Ritual is an elevated grooming gift for\n birthdays, Father’s Day, holidays, anniversaries, weddings,\n groomsmen or any man who appreciates confident masculine\n fragrance and refined daily grooming.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FINAL --\u003e\n \u003csection class=\"mr-final\"\u003e\n \u003cdiv class=\"mr-final-content\"\u003e\n\n \u003cspan class=\"mr-eyebrow\"\u003e\n The Monarch\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Condition. Control. Command the room.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Bring softness, polish and the unmistakable confidence of The Monarch\n into one complete daily grooming ritual.\n \u003c\/p\u003e\n\n \u003cspan class=\"mr-final-prompt\"\u003e\n Add the Daily Ritual to Your Routine\n \u003c\/span\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"LuLu \u0026 Oliver","offers":[{"title":"Default Title","offer_id":45952771588166,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/files\/TheMonarchBeardBalm.1_26041f6d-36f6-4bbc-9cd5-961a68260aaf.jpg?v=1785456772"},{"product_id":"black-label-daily-ritual-jazz-club","title":"The Black Label Daily Ritual — Jazz Club","description":"\u003cstyle\u003e\n .jc-ritual {\n --jc-black: #0b0908;\n --jc-charcoal: #1d1815;\n --jc-brown: #3b281e;\n --jc-cognac: #76513a;\n --jc-burgundy: #3a1f22;\n --jc-ivory: #f7f2e9;\n --jc-stone: #e9e1d5;\n --jc-white: #ffffff;\n --jc-gold: #b89658;\n --jc-dark-gold: #7f6435;\n --jc-gray: #625b55;\n --jc-border: rgba(184, 150, 88, 0.38);\n --jc-soft-border: rgba(20, 14, 10, 0.13);\n\n width: 100%;\n margin: 0 auto;\n overflow: hidden;\n color: var(--jc-black);\n background: var(--jc-white);\n font-family: Arial, Helvetica, sans-serif;\n line-height: 1.7;\n }\n\n .jc-ritual *,\n .jc-ritual *::before,\n .jc-ritual *::after {\n box-sizing: border-box;\n }\n\n .jc-ritual h1,\n .jc-ritual h2,\n .jc-ritual h3,\n .jc-ritual h4,\n .jc-ritual p {\n margin-top: 0;\n }\n\n .jc-ritual h1,\n .jc-ritual h2,\n .jc-ritual h3,\n .jc-ritual h4 {\n font-family: Georgia, \"Times New Roman\", serif;\n font-weight: 400;\n }\n\n .jc-container {\n width: min(1180px, calc(100% - 40px));\n margin: 0 auto;\n }\n\n .jc-eyebrow {\n display: block;\n margin-bottom: 16px;\n color: var(--jc-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.23em;\n line-height: 1.5;\n text-transform: uppercase;\n }\n\n .jc-section-heading {\n max-width: 860px;\n margin: 0 auto 20px;\n font-size: clamp(38px, 5vw, 66px);\n line-height: 1.07;\n letter-spacing: -0.025em;\n text-align: center;\n }\n\n .jc-section-intro {\n max-width: 780px;\n margin: 0 auto;\n color: var(--jc-gray);\n font-size: 17px;\n line-height: 1.85;\n text-align: center;\n }\n\n .jc-gold-rule {\n width: 68px;\n height: 1px;\n margin: 28px auto;\n background: var(--jc-gold);\n }\n\n .jc-button {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff !important;\n background: transparent;\n border: 1px solid var(--jc-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n line-height: 1.3;\n text-decoration: none !important;\n text-transform: uppercase;\n transition: background 0.25s ease, color 0.25s ease;\n }\n\n .jc-button:hover {\n color: var(--jc-black) !important;\n background: var(--jc-gold);\n }\n\n \/* HERO *\/\n\n .jc-hero {\n position: relative;\n display: flex;\n min-height: 720px;\n align-items: center;\n justify-content: center;\n padding: 115px 24px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 76% 36%,\n rgba(184, 150, 88, 0.25),\n transparent 35%\n ),\n linear-gradient(\n 135deg,\n #080706 0%,\n #3a211a 50%,\n #100b09 100%\n );\n text-align: center;\n }\n\n .jc-hero::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(184, 150, 88, 0.43);\n content: \"\";\n pointer-events: none;\n }\n\n .jc-hero-content {\n position: relative;\n z-index: 2;\n width: min(960px, 100%);\n }\n\n .jc-hero h1 {\n max-width: 920px;\n margin: 0 auto 22px;\n color: #ffffff;\n font-size: clamp(52px, 7vw, 96px);\n line-height: 0.98;\n letter-spacing: -0.04em;\n }\n\n .jc-hero-subtitle {\n max-width: 760px;\n margin: 0 auto 24px;\n color: rgba(255, 255, 255, 0.9);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(21px, 3vw, 31px);\n font-style: italic;\n line-height: 1.45;\n }\n\n .jc-hero-copy {\n max-width: 770px;\n margin: 0 auto;\n color: rgba(255, 255, 255, 0.72);\n font-size: 16px;\n line-height: 1.9;\n }\n\n .jc-hero-details {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n gap: 10px 26px;\n margin-top: 36px;\n }\n\n .jc-hero-details span {\n position: relative;\n color: rgba(255, 255, 255, 0.79);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n .jc-hero-details span:not(:last-child)::after {\n position: absolute;\n top: 50%;\n right: -15px;\n width: 3px;\n height: 3px;\n border-radius: 50%;\n background: var(--jc-gold);\n content: \"\";\n transform: translateY(-50%);\n }\n\n \/* OPENING *\/\n\n .jc-opening {\n padding: 110px 0;\n background: var(--jc-ivory);\n border-bottom: 1px solid var(--jc-soft-border);\n }\n\n .jc-opening-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 80px;\n align-items: center;\n }\n\n .jc-opening-copy h2 {\n margin-bottom: 26px;\n font-size: clamp(40px, 5vw, 66px);\n line-height: 1.06;\n letter-spacing: -0.025em;\n }\n\n .jc-opening-copy p {\n margin-bottom: 20px;\n color: var(--jc-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .jc-opening-copy p:last-child {\n margin-bottom: 0;\n }\n\n .jc-quote-panel {\n position: relative;\n padding: 62px 54px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 100% 0%,\n rgba(184, 150, 88, 0.2),\n transparent 38%\n ),\n linear-gradient(145deg, #4a2d23, #17100d);\n border: 1px solid var(--jc-border);\n }\n\n .jc-quote-panel::after {\n position: absolute;\n right: -70px;\n bottom: -100px;\n width: 260px;\n height: 260px;\n border: 1px solid rgba(184, 150, 88, 0.18);\n border-radius: 50%;\n content: \"\";\n }\n\n .jc-quote-mark {\n display: block;\n margin-bottom: 14px;\n color: var(--jc-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 72px;\n line-height: 0.7;\n }\n\n .jc-quote-panel blockquote {\n position: relative;\n z-index: 2;\n margin: 0 0 26px;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(26px, 3vw, 39px);\n font-style: italic;\n line-height: 1.35;\n }\n\n .jc-quote-panel p {\n position: relative;\n z-index: 2;\n margin: 0;\n color: rgba(255, 255, 255, 0.62);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.2em;\n text-transform: uppercase;\n }\n\n \/* INCLUDED *\/\n\n .jc-included {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .jc-included-header {\n margin-bottom: 62px;\n text-align: center;\n }\n\n .jc-product-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 30px;\n }\n\n .jc-product-card {\n position: relative;\n min-height: 570px;\n padding: 58px 48px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 85% 15%,\n rgba(184, 150, 88, 0.2),\n transparent 36%\n ),\n linear-gradient(\n 145deg,\n #563528 0%,\n #17100d 100%\n );\n border: 1px solid var(--jc-border);\n box-shadow: 0 18px 48px rgba(10, 8, 7, 0.13);\n }\n\n .jc-product-card::before {\n position: absolute;\n inset: 20px;\n border: 1px solid rgba(184, 150, 88, 0.23);\n content: \"\";\n pointer-events: none;\n }\n\n .jc-product-card-content {\n position: relative;\n z-index: 2;\n }\n\n .jc-product-number {\n display: block;\n margin-bottom: 34px;\n color: var(--jc-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 46px;\n font-style: italic;\n line-height: 1;\n }\n\n .jc-product-card h3 {\n margin-bottom: 10px;\n color: #ffffff;\n font-size: clamp(35px, 4vw, 51px);\n line-height: 1.05;\n }\n\n .jc-product-role {\n margin-bottom: 26px;\n color: var(--jc-gold);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .jc-product-card \u003e .jc-product-card-content \u003e p {\n margin-bottom: 30px;\n color: rgba(255, 255, 255, 0.69);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .jc-product-card ul {\n margin: 0;\n padding: 0;\n list-style: none;\n }\n\n .jc-product-card li {\n position: relative;\n margin-bottom: 13px;\n padding-left: 23px;\n color: rgba(255, 255, 255, 0.84);\n font-size: 14px;\n line-height: 1.6;\n }\n\n .jc-product-card li::before {\n position: absolute;\n top: 11px;\n left: 0;\n width: 9px;\n height: 1px;\n background: var(--jc-gold);\n content: \"\";\n }\n\n \/* BETTER TOGETHER *\/\n\n .jc-together {\n padding: 110px 0;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 0%,\n rgba(184, 150, 88, 0.18),\n transparent 35%\n ),\n var(--jc-black);\n }\n\n .jc-together .jc-section-heading {\n color: #ffffff;\n }\n\n .jc-together .jc-section-intro {\n color: rgba(255, 255, 255, 0.65);\n }\n\n .jc-together-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n margin-top: 62px;\n border-top: 1px solid var(--jc-border);\n border-bottom: 1px solid var(--jc-border);\n }\n\n .jc-together-item {\n padding: 48px 38px;\n text-align: center;\n }\n\n .jc-together-item + .jc-together-item {\n border-left: 1px solid var(--jc-border);\n }\n\n .jc-together-item span {\n display: block;\n margin-bottom: 20px;\n color: var(--jc-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 21px;\n font-style: italic;\n }\n\n .jc-together-item h3 {\n margin-bottom: 13px;\n color: #ffffff;\n font-size: 25px;\n }\n\n .jc-together-item p {\n margin: 0;\n color: rgba(255, 255, 255, 0.64);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* FRAGRANCE *\/\n\n .jc-fragrance {\n padding: 110px 0;\n background: var(--jc-stone);\n }\n\n .jc-fragrance-grid {\n display: grid;\n grid-template-columns: 0.82fr 1.18fr;\n gap: 70px;\n align-items: stretch;\n }\n\n .jc-fragrance-visual {\n position: relative;\n display: flex;\n min-height: 610px;\n align-items: center;\n justify-content: center;\n padding: 50px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(184, 150, 88, 0.26),\n transparent 44%\n ),\n linear-gradient(\n 145deg,\n #704833 0%,\n #21130f 100%\n );\n }\n\n .jc-fragrance-visual::before {\n position: absolute;\n inset: 24px;\n border: 1px solid var(--jc-border);\n content: \"\";\n }\n\n .jc-fragrance-monogram {\n position: relative;\n z-index: 2;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(88px, 12vw, 160px);\n font-style: italic;\n letter-spacing: -0.08em;\n }\n\n .jc-fragrance-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 38px 0;\n }\n\n .jc-fragrance-copy h2 {\n margin-bottom: 18px;\n font-size: clamp(42px, 5vw, 68px);\n line-height: 1.05;\n }\n\n .jc-fragrance-family {\n margin-bottom: 28px;\n color: var(--jc-dark-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .jc-fragrance-copy \u003e p {\n margin-bottom: 27px;\n color: var(--jc-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .jc-note-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 18px;\n }\n\n .jc-note {\n padding-top: 17px;\n border-top: 1px solid var(--jc-soft-border);\n }\n\n .jc-note strong {\n display: block;\n margin-bottom: 8px;\n font-size: 10px;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n }\n\n .jc-note span {\n color: var(--jc-gray);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 16px;\n line-height: 1.55;\n }\n\n .jc-fragrance-mood {\n margin-top: 30px;\n padding: 24px 26px;\n background: rgba(255, 255, 255, 0.54);\n border-left: 2px solid var(--jc-gold);\n }\n\n .jc-fragrance-mood p {\n margin: 0;\n color: var(--jc-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n .jc-fragrance-mood strong {\n color: var(--jc-black);\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n \/* HOW TO USE *\/\n\n .jc-how-to {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .jc-steps {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 28px;\n margin-top: 62px;\n }\n\n .jc-step {\n position: relative;\n min-height: 355px;\n padding: 42px 34px;\n background: var(--jc-ivory);\n border: 1px solid var(--jc-soft-border);\n }\n\n .jc-step-number {\n display: block;\n margin-bottom: 30px;\n color: var(--jc-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 48px;\n font-style: italic;\n line-height: 1;\n }\n\n .jc-step h3 {\n margin-bottom: 14px;\n font-size: 27px;\n }\n\n .jc-step p {\n margin: 0;\n color: var(--jc-gray);\n font-size: 15px;\n line-height: 1.82;\n }\n\n .jc-use-note {\n max-width: 790px;\n margin: 50px auto 0;\n padding: 30px 34px;\n color: var(--jc-gray);\n background: var(--jc-stone);\n border-left: 2px solid var(--jc-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 17px;\n font-style: italic;\n line-height: 1.8;\n text-align: center;\n }\n\n \/* BENEFITS *\/\n\n .jc-benefits {\n padding: 110px 0;\n background: var(--jc-ivory);\n }\n\n .jc-benefit-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 0 55px;\n margin-top: 58px;\n border-top: 1px solid var(--jc-soft-border);\n }\n\n .jc-benefit {\n display: grid;\n grid-template-columns: 40px 1fr;\n gap: 19px;\n padding: 28px 0;\n border-bottom: 1px solid var(--jc-soft-border);\n }\n\n .jc-benefit span {\n color: var(--jc-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 18px;\n font-style: italic;\n }\n\n .jc-benefit h3 {\n margin-bottom: 7px;\n font-size: 21px;\n }\n\n .jc-benefit p {\n margin: 0;\n color: var(--jc-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n \/* PERFECT *\/\n\n .jc-perfect {\n padding: 105px 0;\n color: #ffffff;\n background:\n linear-gradient(\n 135deg,\n rgba(112, 72, 51, 0.42),\n transparent 60%\n ),\n var(--jc-charcoal);\n }\n\n .jc-perfect-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 75px;\n align-items: center;\n }\n\n .jc-perfect h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(40px, 5vw, 64px);\n line-height: 1.06;\n }\n\n .jc-perfect-copy \u003e p {\n margin-bottom: 0;\n color: rgba(255, 255, 255, 0.66);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .jc-perfect-list {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n border-top: 1px solid var(--jc-border);\n }\n\n .jc-perfect-item {\n padding: 22px 18px 22px 0;\n color: rgba(255, 255, 255, 0.8);\n border-bottom: 1px solid var(--jc-border);\n font-size: 13px;\n font-weight: 700;\n letter-spacing: 0.09em;\n text-transform: uppercase;\n }\n\n .jc-perfect-item:nth-child(even) {\n padding-left: 22px;\n border-left: 1px solid var(--jc-border);\n }\n\n \/* VALUE *\/\n\n .jc-value {\n padding: 105px 0;\n background: #ffffff;\n }\n\n .jc-value-box {\n display: grid;\n grid-template-columns: 1fr 1fr;\n min-height: 420px;\n overflow: hidden;\n border: 1px solid var(--jc-soft-border);\n box-shadow: 0 18px 50px rgba(10, 8, 7, 0.09);\n }\n\n .jc-value-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 58px;\n background: var(--jc-ivory);\n }\n\n .jc-value-copy h2 {\n margin-bottom: 20px;\n font-size: clamp(38px, 5vw, 60px);\n line-height: 1.08;\n }\n\n .jc-value-copy p {\n margin-bottom: 0;\n color: var(--jc-gray);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .jc-value-panel {\n display: flex;\n align-items: center;\n justify-content: center;\n padding: 55px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(184, 150, 88, 0.21),\n transparent 42%\n ),\n linear-gradient(145deg, #4b2d23, #17100d);\n text-align: center;\n }\n\n .jc-value-panel-inner {\n max-width: 430px;\n }\n\n .jc-value-panel h3 {\n margin-bottom: 17px;\n color: #ffffff;\n font-size: clamp(32px, 4vw, 49px);\n line-height: 1.1;\n }\n\n .jc-value-panel p {\n margin: 0;\n color: rgba(255, 255, 255, 0.68);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* UPGRADE *\/\n\n .jc-upgrade {\n padding: 110px 20px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 10%,\n rgba(184, 150, 88, 0.24),\n transparent 38%\n ),\n #090706;\n text-align: center;\n }\n\n .jc-upgrade-inner {\n max-width: 820px;\n margin: 0 auto;\n }\n\n .jc-upgrade h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(42px, 6vw, 72px);\n line-height: 1.03;\n }\n\n .jc-upgrade p {\n max-width: 700px;\n margin: 0 auto 32px;\n color: rgba(255, 255, 255, 0.69);\n font-size: 17px;\n line-height: 1.85;\n }\n\n \/* FAQ *\/\n\n .jc-faq {\n padding: 110px 0;\n background: var(--jc-stone);\n }\n\n .jc-faq-list {\n max-width: 900px;\n margin: 55px auto 0;\n padding: 5px 38px;\n background: rgba(255, 255, 255, 0.65);\n border: 1px solid var(--jc-soft-border);\n }\n\n .jc-faq-item {\n padding: 30px 0;\n border-bottom: 1px solid var(--jc-soft-border);\n }\n\n .jc-faq-item:last-child {\n border-bottom: 0;\n }\n\n .jc-faq-item h3 {\n margin-bottom: 11px;\n font-size: 22px;\n line-height: 1.4;\n }\n\n .jc-faq-item p {\n margin: 0;\n color: var(--jc-gray);\n font-size: 15px;\n line-height: 1.85;\n }\n\n \/* FINAL *\/\n\n .jc-final {\n position: relative;\n padding: 115px 22px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 5%,\n rgba(184, 150, 88, 0.22),\n transparent 38%\n ),\n linear-gradient(\n 145deg,\n #4b2c22 0%,\n #080706 100%\n );\n text-align: center;\n }\n\n .jc-final::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(184, 150, 88, 0.38);\n content: \"\";\n }\n\n .jc-final-content {\n position: relative;\n z-index: 2;\n max-width: 820px;\n margin: 0 auto;\n }\n\n .jc-final h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(44px, 6vw, 76px);\n line-height: 1.02;\n }\n\n .jc-final p {\n max-width: 660px;\n margin: 0 auto 31px;\n color: rgba(255, 255, 255, 0.7);\n font-size: 17px;\n line-height: 1.85;\n }\n\n .jc-final-prompt {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff;\n border: 1px solid var(--jc-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n \/* RESPONSIVE *\/\n\n @media screen and (max-width: 900px) {\n .jc-opening-grid,\n .jc-fragrance-grid,\n .jc-perfect-grid,\n .jc-value-box {\n grid-template-columns: 1fr;\n }\n\n .jc-product-grid,\n .jc-steps,\n .jc-together-grid {\n grid-template-columns: 1fr;\n }\n\n .jc-together-item + .jc-together-item {\n border-top: 1px solid var(--jc-border);\n border-left: 0;\n }\n\n .jc-product-card {\n min-height: auto;\n }\n\n .jc-fragrance-visual {\n min-height: 390px;\n }\n\n .jc-benefit-grid {\n grid-template-columns: 1fr;\n }\n\n .jc-value-panel {\n min-height: 380px;\n }\n }\n\n @media screen and (max-width: 640px) {\n .jc-container {\n width: min(100% - 28px, 1180px);\n }\n\n .jc-hero {\n min-height: 650px;\n padding: 90px 23px;\n }\n\n .jc-hero::before,\n .jc-final::before {\n inset: 13px;\n }\n\n .jc-hero-details {\n display: grid;\n gap: 10px;\n }\n\n .jc-hero-details span:not(:last-child)::after {\n display: none;\n }\n\n .jc-opening,\n .jc-included,\n .jc-together,\n .jc-fragrance,\n .jc-how-to,\n .jc-benefits,\n .jc-perfect,\n .jc-value,\n .jc-faq {\n padding: 78px 0;\n }\n\n .jc-quote-panel,\n .jc-product-card {\n padding: 44px 29px;\n }\n\n .jc-product-card::before {\n inset: 13px;\n }\n\n .jc-note-grid {\n grid-template-columns: 1fr;\n gap: 10px;\n }\n\n .jc-note {\n padding: 13px 0;\n }\n\n .jc-fragrance-copy {\n padding: 0;\n }\n\n .jc-steps {\n gap: 18px;\n }\n\n .jc-step {\n min-height: auto;\n padding: 36px 27px;\n }\n\n .jc-perfect-list {\n grid-template-columns: 1fr;\n }\n\n .jc-perfect-item,\n .jc-perfect-item:nth-child(even) {\n padding: 18px 0;\n border-left: 0;\n }\n\n .jc-value-copy,\n .jc-value-panel {\n padding: 44px 28px;\n }\n\n .jc-faq-list {\n padding: 4px 21px;\n }\n\n .jc-upgrade,\n .jc-final {\n padding: 90px 27px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"jc-ritual\"\u003e\n\n \u003c!-- HERO --\u003e\n \u003csection class=\"jc-hero\"\u003e\n \u003cdiv class=\"jc-hero-content\"\u003e\n\n \u003cspan class=\"jc-eyebrow\"\u003e\n LuLu \u0026amp; Oliver • The Black Label\n \u003c\/span\u003e\n\n \u003ch1\u003eThe Daily Ritual\u003c\/h1\u003e\n\n \u003cp class=\"jc-hero-subtitle\"\u003e\n Jazz Club Beard Oil + Beard Balm\n \u003c\/p\u003e\n\n \u003cp class=\"jc-hero-copy\"\u003e\n Warm, intoxicating and effortlessly sophisticated. The Jazz Club Daily\n Ritual pairs our conditioning Beard Oil with our smoothing Beard Balm\n to soften, nourish and refine the beard while surrounding it with an\n atmospheric blend of spiced rum, aromatic tobacco, smooth vanilla and\n dark polished woods.\n \u003c\/p\u003e\n\n \u003cdiv class=\"jc-gold-rule\"\u003e\u003c\/div\u003e\n\n \u003cdiv class=\"jc-hero-details\"\u003e\n \u003cspan\u003eBeard Oil + Beard Balm\u003c\/span\u003e\n \u003cspan\u003eRum • Tobacco • Vanilla\u003c\/span\u003e\n \u003cspan\u003eDaily Conditioning Ritual\u003c\/span\u003e\n \u003cspan\u003eHandcrafted in South Carolina\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- OPENING STORY --\u003e\n \u003csection class=\"jc-opening\"\u003e\n \u003cdiv class=\"jc-container\"\u003e\n \u003cdiv class=\"jc-opening-grid\"\u003e\n\n \u003cdiv class=\"jc-opening-copy\"\u003e\n\n \u003cspan class=\"jc-eyebrow\"\u003e\n The Jazz Club Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Grooming after dark.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Jazz Club captures the atmosphere of a dimly lit lounge after\n midnight—low music, amber light, aged wood, warm rum and the smooth\n trace of tobacco lingering in the air.\n \u003c\/p\u003e\n\n \u003cp\u003e\n The ritual begins with Beard Oil, designed to condition facial hair\n and replenish moisture in the skin beneath the beard. Beard Balm\n follows to help seal in that moisture, smooth the surface and add\n light, natural-looking control.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Both products share the same Jazz Club fragrance, creating one\n seamless grooming experience with warmth, depth and unmistakable\n evening character.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-quote-panel\"\u003e\n\n \u003cspan class=\"jc-quote-mark\"\u003e“\u003c\/span\u003e\n\n \u003cblockquote\u003e\n Low light. Slow music. One unforgettable signature.\n \u003c\/blockquote\u003e\n\n \u003cp\u003eThe Black Label Daily Ritual\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- WHAT IS INCLUDED --\u003e\n \u003csection class=\"jc-included\"\u003e\n \u003cdiv class=\"jc-container\"\u003e\n\n \u003cdiv class=\"jc-included-header\"\u003e\n\n \u003cspan class=\"jc-eyebrow\"\u003e\n Two Essential Steps\n \u003c\/span\u003e\n\n \u003ch2 class=\"jc-section-heading\"\u003e\n Everything the daily beard ritual requires.\n \u003c\/h2\u003e\n\n \u003cp class=\"jc-section-intro\"\u003e\n Each Jazz Club Daily Ritual includes one full-size Beard Oil and one\n full-size Beard Balm in the same coordinated signature fragrance.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-product-grid\"\u003e\n\n \u003c!-- BEARD OIL --\u003e\n \u003carticle class=\"jc-product-card\"\u003e\n \u003cdiv class=\"jc-product-card-content\"\u003e\n\n \u003cspan class=\"jc-product-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003e\n Jazz Club\u003cbr\u003e\n Beard Oil\n \u003c\/h3\u003e\n\n \u003cp class=\"jc-product-role\"\u003e\n Condition • Moisturize • Soften\n \u003c\/p\u003e\n\n \u003cp\u003e\n The foundation of the ritual. Jazz Club Beard Oil helps soften\n coarse facial hair while delivering moisture to the skin beneath\n the beard. It leaves the beard feeling smoother, more comfortable\n and easier to manage.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps condition dry and coarse facial hair\u003c\/li\u003e\n \u003cli\u003eMoisturizes the skin beneath the beard\u003c\/li\u003e\n \u003cli\u003eHelps reduce the feeling of dryness\u003c\/li\u003e\n \u003cli\u003ePromotes softness and improved manageability\u003c\/li\u003e\n \u003cli\u003eAdds a healthy-looking, polished finish\u003c\/li\u003e\n \u003cli\u003eCarries the Jazz Club fragrance close to the beard\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c!-- BEARD BALM --\u003e\n \u003carticle class=\"jc-product-card\"\u003e\n \u003cdiv class=\"jc-product-card-content\"\u003e\n\n \u003cspan class=\"jc-product-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003e\n Jazz Club\u003cbr\u003e\n Beard Balm\n \u003c\/h3\u003e\n\n \u003cp class=\"jc-product-role\"\u003e\n Seal • Smooth • Control\n \u003c\/p\u003e\n\n \u003cp\u003e\n The finishing step. Jazz Club Beard Balm helps preserve the\n conditioning benefits of the oil while smoothing and refining\n the beard. It provides light definition without leaving facial\n hair stiff, sticky or overly styled.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps seal in moisture after applying Beard Oil\u003c\/li\u003e\n \u003cli\u003eSmooths the outer surface of the beard\u003c\/li\u003e\n \u003cli\u003eAdds light hold and natural definition\u003c\/li\u003e\n \u003cli\u003eHelps tame flyaways and unruly hairs\u003c\/li\u003e\n \u003cli\u003eSupports a fuller, more intentional appearance\u003c\/li\u003e\n \u003cli\u003eExtends the coordinated Jazz Club fragrance ritual\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BETTER TOGETHER --\u003e\n \u003csection class=\"jc-together\"\u003e\n \u003cdiv class=\"jc-container\"\u003e\n\n \u003cspan class=\"jc-eyebrow\" style=\"text-align:center;\"\u003e\n Better Together\n \u003c\/span\u003e\n\n \u003ch2 class=\"jc-section-heading\"\u003e\n More than two products. A complete system.\n \u003c\/h2\u003e\n\n \u003cp class=\"jc-section-intro\"\u003e\n Beard Oil and Beard Balm perform different roles. Used together, they\n create a balanced grooming ritual for moisture, softness and control.\n \u003c\/p\u003e\n\n \u003cdiv class=\"jc-together-grid\"\u003e\n\n \u003carticle class=\"jc-together-item\"\u003e\n \u003cspan\u003eI.\u003c\/span\u003e\n \u003ch3\u003eCondition\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil works through the facial hair to soften the beard and\n moisturize the skin beneath it.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-together-item\"\u003e\n \u003cspan\u003eII.\u003c\/span\u003e\n \u003ch3\u003eSeal\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm follows the oil to help preserve moisture and create a\n smoother, more conditioned finish.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-together-item\"\u003e\n \u003cspan\u003eIII.\u003c\/span\u003e\n \u003ch3\u003eControl\u003c\/h3\u003e\n \u003cp\u003e\n The balm adds subtle shaping and definition so the beard looks\n polished without feeling rigid.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FRAGRANCE STORY --\u003e\n \u003csection class=\"jc-fragrance\"\u003e\n \u003cdiv class=\"jc-container\"\u003e\n \u003cdiv class=\"jc-fragrance-grid\"\u003e\n\n \u003cdiv class=\"jc-fragrance-visual\"\u003e\n \u003cspan class=\"jc-fragrance-monogram\"\u003eJC\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-fragrance-copy\"\u003e\n\n \u003cspan class=\"jc-eyebrow\"\u003e\n The Signature Fragrance\n \u003c\/span\u003e\n\n \u003ch2\u003eJazz Club\u003c\/h2\u003e\n\n \u003cp class=\"jc-fragrance-family\"\u003e\n Spiced Rum • Tobacco • Vanilla Woods\n \u003c\/p\u003e\n\n \u003cp\u003e\n Jazz Club opens with bright citrus and the subtle spark of pink\n pepper, setting the stage for a deeper, more atmospheric heart.\n Spiced rum brings warmth and richness, balanced by aromatic herbs\n and earthy woods.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Tobacco leaf and smooth vanilla emerge in the drydown, wrapped in\n resinous woods and soft amber. The result is warm, seductive and\n unmistakably masculine—a fragrance that feels polished enough for\n an intimate lounge and relaxed enough for an unhurried night out.\n \u003c\/p\u003e\n\n \u003cdiv class=\"jc-note-grid\"\u003e\n\n \u003cdiv class=\"jc-note\"\u003e\n \u003cstrong\u003eOpening\u003c\/strong\u003e\n \u003cspan\u003e\n Pink Pepper\u003cbr\u003e\n Bright Citrus\u003cbr\u003e\n Neroli\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-note\"\u003e\n \u003cstrong\u003eHeart\u003c\/strong\u003e\n \u003cspan\u003e\n Spiced Rum\u003cbr\u003e\n Aromatic Herbs\u003cbr\u003e\n Earthy Woods\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-note\"\u003e\n \u003cstrong\u003eFinish\u003c\/strong\u003e\n \u003cspan\u003e\n Tobacco Leaf\u003cbr\u003e\n Vanilla\u003cbr\u003e\n Ambered Woods\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-fragrance-mood\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eThe mood:\u003c\/strong\u003e\n Warm, magnetic and effortlessly cool. Jazz Club is made for the\n man who prefers intimacy over attention and leaves his impression\n long after the evening ends.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- HOW TO USE --\u003e\n \u003csection class=\"jc-how-to\"\u003e\n \u003cdiv class=\"jc-container\"\u003e\n\n \u003cspan class=\"jc-eyebrow\" style=\"text-align:center;\"\u003e\n The Daily Grooming Ritual\n \u003c\/span\u003e\n\n \u003ch2 class=\"jc-section-heading\"\u003e\n Condition first. Control second.\n \u003c\/h2\u003e\n\n \u003cp class=\"jc-section-intro\"\u003e\n Apply after showering or cleansing the face, when the beard is clean\n and slightly damp or completely dry.\n \u003c\/p\u003e\n\n \u003cdiv class=\"jc-steps\"\u003e\n\n \u003carticle class=\"jc-step\"\u003e\n \u003cspan class=\"jc-step-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003eApply the Oil\u003c\/h3\u003e\n\n \u003cp\u003e\n Dispense a small amount of Jazz Club Beard Oil into the palm. Rub\n the hands together, then massage the oil through the beard and into\n the skin beneath it.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-step\"\u003e\n \u003cspan class=\"jc-step-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003eWork Through\u003c\/h3\u003e\n\n \u003cp\u003e\n Use the fingers or a beard comb to distribute the oil from root to\n end. Focus on dry areas and the skin beneath fuller sections of\n facial hair.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-step\"\u003e\n \u003cspan class=\"jc-step-number\"\u003e03\u003c\/span\u003e\n\n \u003ch3\u003eFinish With Balm\u003c\/h3\u003e\n\n \u003cp\u003e\n Warm a small amount of Jazz Club Beard Balm between the palms.\n Smooth it through the beard, then shape and refine with the hands,\n brush or comb.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n\n \u003cp class=\"jc-use-note\"\u003e\n Begin with a small amount of each product. Add more gradually according\n to beard length, thickness and personal preference.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BENEFITS --\u003e\n \u003csection class=\"jc-benefits\"\u003e\n \u003cdiv class=\"jc-container\"\u003e\n\n \u003cspan class=\"jc-eyebrow\" style=\"text-align:center;\"\u003e\n The Black Label Difference\n \u003c\/span\u003e\n\n \u003ch2 class=\"jc-section-heading\"\u003e\n A more considered approach to beard care.\n \u003c\/h2\u003e\n\n \u003cp class=\"jc-section-intro\"\u003e\n Designed to transform everyday grooming into a polished and purposeful\n ritual.\n \u003c\/p\u003e\n\n \u003cdiv class=\"jc-benefit-grid\"\u003e\n\n \u003cdiv class=\"jc-benefit\"\u003e\n \u003cspan\u003e01\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSkin-to-Surface Care\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil conditions the facial hair and skin beneath it, while\n Beard Balm smooths and refines the outer surface.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-benefit\"\u003e\n \u003cspan\u003e02\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eImproved Softness\u003c\/h3\u003e\n \u003cp\u003e\n Consistent use helps coarse facial hair feel softer, smoother and\n easier to manage.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-benefit\"\u003e\n \u003cspan\u003e03\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eLight Everyday Control\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm adds subtle shape without the hard or sticky finish of\n heavier styling products.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-benefit\"\u003e\n \u003cspan\u003e04\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eCoordinated Fragrance\u003c\/h3\u003e\n \u003cp\u003e\n Both products share the Jazz Club fragrance, preventing\n competing scents within the grooming routine.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-benefit\"\u003e\n \u003cspan\u003e05\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSimple Two-Step System\u003c\/h3\u003e\n \u003cp\u003e\n Two complementary products create an effective daily routine\n without unnecessary complexity.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-benefit\"\u003e\n \u003cspan\u003e06\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSmall-Batch Craftsmanship\u003c\/h3\u003e\n \u003cp\u003e\n Handcrafted with care in South Carolina as part of The Black\n Label Men’s Collective.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- PERFECT FOR --\u003e\n \u003csection class=\"jc-perfect\"\u003e\n \u003cdiv class=\"jc-container\"\u003e\n \u003cdiv class=\"jc-perfect-grid\"\u003e\n\n \u003cdiv class=\"jc-perfect-copy\"\u003e\n\n \u003cspan class=\"jc-eyebrow\"\u003e\n Warm, Magnetic and Distinctive\n \u003c\/span\u003e\n\n \u003ch2\u003e\n A signature ritual made for nights that linger.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Jazz Club is especially suited to men who prefer warm, boozy,\n tobacco-inspired fragrance. Its atmospheric character feels\n natural on date nights, evenings out and cooler days when richer\n fragrance comes into its own.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-perfect-list\"\u003e\n \u003cdiv class=\"jc-perfect-item\"\u003eShort Beards\u003c\/div\u003e\n \u003cdiv class=\"jc-perfect-item\"\u003eFull Beards\u003c\/div\u003e\n \u003cdiv class=\"jc-perfect-item\"\u003eDry Facial Hair\u003c\/div\u003e\n \u003cdiv class=\"jc-perfect-item\"\u003eDaily Grooming\u003c\/div\u003e\n \u003cdiv class=\"jc-perfect-item\"\u003eDate Night\u003c\/div\u003e\n \u003cdiv class=\"jc-perfect-item\"\u003eEvening Wear\u003c\/div\u003e\n \u003cdiv class=\"jc-perfect-item\"\u003eFall and Winter\u003c\/div\u003e\n \u003cdiv class=\"jc-perfect-item\"\u003eLuxury Gifts for Him\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- VALUE --\u003e\n \u003csection class=\"jc-value\"\u003e\n \u003cdiv class=\"jc-container\"\u003e\n\n \u003cdiv class=\"jc-value-box\"\u003e\n\n \u003cdiv class=\"jc-value-copy\"\u003e\n\n \u003cspan class=\"jc-eyebrow\"\u003e\n The Daily Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n The complete foundation of beard care.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n The Jazz Club Daily Ritual brings two complementary grooming steps\n together in one coordinated set. No competing fragrances. No\n uncertainty about which products work together. Just a focused\n routine created to condition, soften and refine the beard.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"jc-value-panel\"\u003e\n \u003cdiv class=\"jc-value-panel-inner\"\u003e\n\n \u003cspan class=\"jc-eyebrow\"\u003e\n Included in Your Ritual\n \u003c\/span\u003e\n\n \u003ch3\u003e\n One Beard Oil.\u003cbr\u003e\n One Beard Balm.\u003cbr\u003e\n One Signature.\n \u003c\/h3\u003e\n\n \u003cp\u003e\n A complete two-step Jazz Club grooming experience for softness,\n moisture, polish and everyday control.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- UPGRADE --\u003e\n \u003csection class=\"jc-upgrade\"\u003e\n \u003cdiv class=\"jc-upgrade-inner\"\u003e\n\n \u003cspan class=\"jc-eyebrow\"\u003e\n Take the Ritual Beyond the Beard\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Carry Jazz Club from beard to skin.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Complete the fragrance experience with the matching Black Label Luxury\n Cologne Oil. Apply it to pulse points after grooming to extend the\n warm rum, tobacco and vanilla signature beyond the beard.\n \u003c\/p\u003e\n\n \u003ca class=\"jc-button\" href=\"\/products\/black-label-luxury-cologne-oil\"\u003e\n Explore Luxury Cologne Oil\n \u003c\/a\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FAQ --\u003e\n \u003csection class=\"jc-faq\"\u003e\n \u003cdiv class=\"jc-container\"\u003e\n\n \u003cspan class=\"jc-eyebrow\" style=\"text-align:center;\"\u003e\n The Details\n \u003c\/span\u003e\n\n \u003ch2 class=\"jc-section-heading\"\u003e\n Frequently Asked Questions\n \u003c\/h2\u003e\n\n \u003cdiv class=\"jc-faq-list\"\u003e\n\n \u003carticle class=\"jc-faq-item\"\u003e\n \u003ch3\u003e\n What is included in the Jazz Club Daily Ritual?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The set includes one full-size Jazz Club Beard Oil and one\n full-size Jazz Club Beard Balm.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-faq-item\"\u003e\n \u003ch3\u003e\n Should Beard Oil or Beard Balm be applied first?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Apply Beard Oil first so it can reach the facial hair and skin\n beneath the beard. Follow with Beard Balm to help seal in moisture,\n smooth the beard and add light control.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-faq-item\"\u003e\n \u003ch3\u003e\n Do I need both products?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Beard Oil focuses on conditioning and moisture, while Beard Balm\n adds smoothing, light hold and definition. They may be used\n separately, but they are designed to perform especially well\n together.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-faq-item\"\u003e\n \u003ch3\u003e\n What does Jazz Club smell like?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Jazz Club is a warm, atmospheric masculine fragrance featuring\n bright citrus, pink pepper, spiced rum, aromatic herbs, tobacco\n leaf, vanilla and dark ambered woods.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-faq-item\"\u003e\n \u003ch3\u003e\n Is Jazz Club only for evening wear?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n No. Its warm, smoky character is especially appealing in the\n evening and during cooler seasons, but it may be worn at any time\n by anyone who prefers rich rum, tobacco and vanilla fragrances.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-faq-item\"\u003e\n \u003ch3\u003e\n Can I add the matching cologne oil?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. The Black Label Luxury Cologne Oil is available in Jazz Club\n and can be applied to pulse points after the beard-care ritual for\n a coordinated beard-to-skin fragrance experience.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"jc-faq-item\"\u003e\n \u003ch3\u003e\n Does this make a good gift?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The Jazz Club Daily Ritual is an elevated grooming gift for\n birthdays, Father’s Day, holidays, anniversaries, weddings or any\n man who appreciates warm fragrance and sophisticated daily\n grooming.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FINAL --\u003e\n \u003csection class=\"jc-final\"\u003e\n \u003cdiv class=\"jc-final-content\"\u003e\n\n \u003cspan class=\"jc-eyebrow\"\u003e\n Jazz Club\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Condition. Control. Stay for one more song.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Bring softness, polish and the warm, magnetic character of Jazz Club\n into one complete daily grooming ritual.\n \u003c\/p\u003e\n\n \u003cspan class=\"jc-final-prompt\"\u003e\n Add the Daily Ritual to Your Routine\n \u003c\/span\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"LuLu \u0026 Oliver","offers":[{"title":"Default Title","offer_id":45952780075078,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/files\/JazzClubBeardBalm.2_401a09e0-393a-4aae-91f8-822ef156e721.jpg?v=1785457313"},{"product_id":"black-label-daily-ritual-embers-and-ash","title":"The Black Label Daily Ritual — Embers \u0026 Ash","description":"\u003cstyle\u003e\n .ea-ritual {\n --ea-black: #090909;\n --ea-charcoal: #191817;\n --ea-ember: #7c3522;\n --ea-rust: #a75832;\n --ea-brown: #443027;\n --ea-ivory: #f7f2e8;\n --ea-stone: #e9e1d5;\n --ea-white: #ffffff;\n --ea-gold: #b7955b;\n --ea-dark-gold: #806536;\n --ea-gray: #625d57;\n --ea-border: rgba(183, 149, 91, 0.38);\n --ea-soft-border: rgba(20, 17, 14, 0.13);\n\n width: 100%;\n margin: 0 auto;\n overflow: hidden;\n color: var(--ea-black);\n background: var(--ea-white);\n font-family: Arial, Helvetica, sans-serif;\n line-height: 1.7;\n }\n\n .ea-ritual *,\n .ea-ritual *::before,\n .ea-ritual *::after {\n box-sizing: border-box;\n }\n\n .ea-ritual h1,\n .ea-ritual h2,\n .ea-ritual h3,\n .ea-ritual h4,\n .ea-ritual p {\n margin-top: 0;\n }\n\n .ea-ritual h1,\n .ea-ritual h2,\n .ea-ritual h3,\n .ea-ritual h4 {\n font-family: Georgia, \"Times New Roman\", serif;\n font-weight: 400;\n }\n\n .ea-container {\n width: min(1180px, calc(100% - 40px));\n margin: 0 auto;\n }\n\n .ea-eyebrow {\n display: block;\n margin-bottom: 16px;\n color: var(--ea-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.23em;\n line-height: 1.5;\n text-transform: uppercase;\n }\n\n .ea-section-heading {\n max-width: 880px;\n margin: 0 auto 20px;\n font-size: clamp(38px, 5vw, 66px);\n line-height: 1.07;\n letter-spacing: -0.025em;\n text-align: center;\n }\n\n .ea-section-intro {\n max-width: 790px;\n margin: 0 auto;\n color: var(--ea-gray);\n font-size: 17px;\n line-height: 1.85;\n text-align: center;\n }\n\n .ea-gold-rule {\n width: 68px;\n height: 1px;\n margin: 28px auto;\n background: var(--ea-gold);\n }\n\n .ea-button {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff !important;\n background: transparent;\n border: 1px solid var(--ea-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n line-height: 1.3;\n text-decoration: none !important;\n text-transform: uppercase;\n transition: background 0.25s ease, color 0.25s ease;\n }\n\n .ea-button:hover {\n color: var(--ea-black) !important;\n background: var(--ea-gold);\n }\n\n \/* HERO *\/\n\n .ea-hero {\n position: relative;\n display: flex;\n min-height: 720px;\n align-items: center;\n justify-content: center;\n padding: 115px 24px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 72% 42%,\n rgba(194, 79, 36, 0.34),\n transparent 25%\n ),\n radial-gradient(\n circle at 25% 65%,\n rgba(183, 149, 91, 0.18),\n transparent 32%\n ),\n linear-gradient(\n 135deg,\n #080808 0%,\n #422016 48%,\n #0b0908 100%\n );\n text-align: center;\n }\n\n .ea-hero::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(183, 149, 91, 0.43);\n content: \"\";\n pointer-events: none;\n }\n\n .ea-hero-content {\n position: relative;\n z-index: 2;\n width: min(960px, 100%);\n }\n\n .ea-hero h1 {\n max-width: 930px;\n margin: 0 auto 22px;\n color: #ffffff;\n font-size: clamp(52px, 7vw, 96px);\n line-height: 0.98;\n letter-spacing: -0.04em;\n }\n\n .ea-hero-subtitle {\n max-width: 770px;\n margin: 0 auto 24px;\n color: rgba(255, 255, 255, 0.9);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(21px, 3vw, 31px);\n font-style: italic;\n line-height: 1.45;\n }\n\n .ea-hero-copy {\n max-width: 780px;\n margin: 0 auto;\n color: rgba(255, 255, 255, 0.72);\n font-size: 16px;\n line-height: 1.9;\n }\n\n .ea-hero-details {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n gap: 10px 26px;\n margin-top: 36px;\n }\n\n .ea-hero-details span {\n position: relative;\n color: rgba(255, 255, 255, 0.8);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n .ea-hero-details span:not(:last-child)::after {\n position: absolute;\n top: 50%;\n right: -15px;\n width: 3px;\n height: 3px;\n border-radius: 50%;\n background: var(--ea-gold);\n content: \"\";\n transform: translateY(-50%);\n }\n\n \/* OPENING *\/\n\n .ea-opening {\n padding: 110px 0;\n background: var(--ea-ivory);\n border-bottom: 1px solid var(--ea-soft-border);\n }\n\n .ea-opening-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 80px;\n align-items: center;\n }\n\n .ea-opening-copy h2 {\n margin-bottom: 26px;\n font-size: clamp(40px, 5vw, 66px);\n line-height: 1.06;\n letter-spacing: -0.025em;\n }\n\n .ea-opening-copy p {\n margin-bottom: 20px;\n color: var(--ea-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .ea-opening-copy p:last-child {\n margin-bottom: 0;\n }\n\n .ea-quote-panel {\n position: relative;\n padding: 62px 54px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 100% 0%,\n rgba(190, 78, 37, 0.3),\n transparent 38%\n ),\n linear-gradient(145deg, #56291c, #17100d);\n border: 1px solid var(--ea-border);\n }\n\n .ea-quote-panel::after {\n position: absolute;\n right: -70px;\n bottom: -100px;\n width: 260px;\n height: 260px;\n border: 1px solid rgba(183, 149, 91, 0.18);\n border-radius: 50%;\n content: \"\";\n }\n\n .ea-quote-mark {\n display: block;\n margin-bottom: 14px;\n color: var(--ea-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 72px;\n line-height: 0.7;\n }\n\n .ea-quote-panel blockquote {\n position: relative;\n z-index: 2;\n margin: 0 0 26px;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(26px, 3vw, 39px);\n font-style: italic;\n line-height: 1.35;\n }\n\n .ea-quote-panel p {\n position: relative;\n z-index: 2;\n margin: 0;\n color: rgba(255, 255, 255, 0.62);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.2em;\n text-transform: uppercase;\n }\n\n \/* INCLUDED *\/\n\n .ea-included {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .ea-included-header {\n margin-bottom: 62px;\n text-align: center;\n }\n\n .ea-product-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 30px;\n }\n\n .ea-product-card {\n position: relative;\n min-height: 570px;\n padding: 58px 48px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 85% 15%,\n rgba(190, 78, 37, 0.25),\n transparent 36%\n ),\n linear-gradient(\n 145deg,\n #643021 0%,\n #17100d 100%\n );\n border: 1px solid var(--ea-border);\n box-shadow: 0 18px 48px rgba(10, 8, 7, 0.13);\n }\n\n .ea-product-card::before {\n position: absolute;\n inset: 20px;\n border: 1px solid rgba(183, 149, 91, 0.23);\n content: \"\";\n pointer-events: none;\n }\n\n .ea-product-card-content {\n position: relative;\n z-index: 2;\n }\n\n .ea-product-number {\n display: block;\n margin-bottom: 34px;\n color: var(--ea-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 46px;\n font-style: italic;\n line-height: 1;\n }\n\n .ea-product-card h3 {\n margin-bottom: 10px;\n color: #ffffff;\n font-size: clamp(35px, 4vw, 51px);\n line-height: 1.05;\n }\n\n .ea-product-role {\n margin-bottom: 26px;\n color: var(--ea-gold);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .ea-product-card \u003e .ea-product-card-content \u003e p {\n margin-bottom: 30px;\n color: rgba(255, 255, 255, 0.69);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .ea-product-card ul {\n margin: 0;\n padding: 0;\n list-style: none;\n }\n\n .ea-product-card li {\n position: relative;\n margin-bottom: 13px;\n padding-left: 23px;\n color: rgba(255, 255, 255, 0.84);\n font-size: 14px;\n line-height: 1.6;\n }\n\n .ea-product-card li::before {\n position: absolute;\n top: 11px;\n left: 0;\n width: 9px;\n height: 1px;\n background: var(--ea-gold);\n content: \"\";\n }\n\n \/* TOGETHER *\/\n\n .ea-together {\n padding: 110px 0;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 0%,\n rgba(190, 78, 37, 0.19),\n transparent 35%\n ),\n var(--ea-black);\n }\n\n .ea-together .ea-section-heading {\n color: #ffffff;\n }\n\n .ea-together .ea-section-intro {\n color: rgba(255, 255, 255, 0.65);\n }\n\n .ea-together-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n margin-top: 62px;\n border-top: 1px solid var(--ea-border);\n border-bottom: 1px solid var(--ea-border);\n }\n\n .ea-together-item {\n padding: 48px 38px;\n text-align: center;\n }\n\n .ea-together-item + .ea-together-item {\n border-left: 1px solid var(--ea-border);\n }\n\n .ea-together-item span {\n display: block;\n margin-bottom: 20px;\n color: var(--ea-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 21px;\n font-style: italic;\n }\n\n .ea-together-item h3 {\n margin-bottom: 13px;\n color: #ffffff;\n font-size: 25px;\n }\n\n .ea-together-item p {\n margin: 0;\n color: rgba(255, 255, 255, 0.64);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* FRAGRANCE *\/\n\n .ea-fragrance {\n padding: 110px 0;\n background: var(--ea-stone);\n }\n\n .ea-fragrance-grid {\n display: grid;\n grid-template-columns: 0.82fr 1.18fr;\n gap: 70px;\n align-items: stretch;\n }\n\n .ea-fragrance-visual {\n position: relative;\n display: flex;\n min-height: 610px;\n align-items: center;\n justify-content: center;\n padding: 50px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(199, 80, 36, 0.34),\n transparent 38%\n ),\n linear-gradient(\n 145deg,\n #71331f 0%,\n #21130f 100%\n );\n }\n\n .ea-fragrance-visual::before {\n position: absolute;\n inset: 24px;\n border: 1px solid var(--ea-border);\n content: \"\";\n }\n\n .ea-fragrance-monogram {\n position: relative;\n z-index: 2;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(80px, 11vw, 150px);\n font-style: italic;\n letter-spacing: -0.08em;\n }\n\n .ea-fragrance-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 38px 0;\n }\n\n .ea-fragrance-copy h2 {\n margin-bottom: 18px;\n font-size: clamp(42px, 5vw, 68px);\n line-height: 1.05;\n }\n\n .ea-fragrance-family {\n margin-bottom: 28px;\n color: var(--ea-dark-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .ea-fragrance-copy \u003e p {\n margin-bottom: 27px;\n color: var(--ea-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .ea-note-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 18px;\n }\n\n .ea-note {\n padding-top: 17px;\n border-top: 1px solid var(--ea-soft-border);\n }\n\n .ea-note strong {\n display: block;\n margin-bottom: 8px;\n font-size: 10px;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n }\n\n .ea-note span {\n color: var(--ea-gray);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 16px;\n line-height: 1.55;\n }\n\n .ea-fragrance-mood {\n margin-top: 30px;\n padding: 24px 26px;\n background: rgba(255, 255, 255, 0.54);\n border-left: 2px solid var(--ea-gold);\n }\n\n .ea-fragrance-mood p {\n margin: 0;\n color: var(--ea-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n .ea-fragrance-mood strong {\n color: var(--ea-black);\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n \/* HOW TO USE *\/\n\n .ea-how-to {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .ea-steps {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 28px;\n margin-top: 62px;\n }\n\n .ea-step {\n position: relative;\n min-height: 355px;\n padding: 42px 34px;\n background: var(--ea-ivory);\n border: 1px solid var(--ea-soft-border);\n }\n\n .ea-step-number {\n display: block;\n margin-bottom: 30px;\n color: var(--ea-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 48px;\n font-style: italic;\n line-height: 1;\n }\n\n .ea-step h3 {\n margin-bottom: 14px;\n font-size: 27px;\n }\n\n .ea-step p {\n margin: 0;\n color: var(--ea-gray);\n font-size: 15px;\n line-height: 1.82;\n }\n\n .ea-use-note {\n max-width: 790px;\n margin: 50px auto 0;\n padding: 30px 34px;\n color: var(--ea-gray);\n background: var(--ea-stone);\n border-left: 2px solid var(--ea-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 17px;\n font-style: italic;\n line-height: 1.8;\n text-align: center;\n }\n\n \/* BENEFITS *\/\n\n .ea-benefits {\n padding: 110px 0;\n background: var(--ea-ivory);\n }\n\n .ea-benefit-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 0 55px;\n margin-top: 58px;\n border-top: 1px solid var(--ea-soft-border);\n }\n\n .ea-benefit {\n display: grid;\n grid-template-columns: 40px 1fr;\n gap: 19px;\n padding: 28px 0;\n border-bottom: 1px solid var(--ea-soft-border);\n }\n\n .ea-benefit span {\n color: var(--ea-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 18px;\n font-style: italic;\n }\n\n .ea-benefit h3 {\n margin-bottom: 7px;\n font-size: 21px;\n }\n\n .ea-benefit p {\n margin: 0;\n color: var(--ea-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n \/* PERFECT *\/\n\n .ea-perfect {\n padding: 105px 0;\n color: #ffffff;\n background:\n linear-gradient(\n 135deg,\n rgba(124, 53, 34, 0.43),\n transparent 60%\n ),\n var(--ea-charcoal);\n }\n\n .ea-perfect-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 75px;\n align-items: center;\n }\n\n .ea-perfect h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(40px, 5vw, 64px);\n line-height: 1.06;\n }\n\n .ea-perfect-copy \u003e p {\n margin-bottom: 0;\n color: rgba(255, 255, 255, 0.66);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .ea-perfect-list {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n border-top: 1px solid var(--ea-border);\n }\n\n .ea-perfect-item {\n padding: 22px 18px 22px 0;\n color: rgba(255, 255, 255, 0.8);\n border-bottom: 1px solid var(--ea-border);\n font-size: 13px;\n font-weight: 700;\n letter-spacing: 0.09em;\n text-transform: uppercase;\n }\n\n .ea-perfect-item:nth-child(even) {\n padding-left: 22px;\n border-left: 1px solid var(--ea-border);\n }\n\n \/* VALUE *\/\n\n .ea-value {\n padding: 105px 0;\n background: #ffffff;\n }\n\n .ea-value-box {\n display: grid;\n grid-template-columns: 1fr 1fr;\n min-height: 420px;\n overflow: hidden;\n border: 1px solid var(--ea-soft-border);\n box-shadow: 0 18px 50px rgba(10, 8, 7, 0.09);\n }\n\n .ea-value-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 58px;\n background: var(--ea-ivory);\n }\n\n .ea-value-copy h2 {\n margin-bottom: 20px;\n font-size: clamp(38px, 5vw, 60px);\n line-height: 1.08;\n }\n\n .ea-value-copy p {\n margin-bottom: 0;\n color: var(--ea-gray);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .ea-value-panel {\n display: flex;\n align-items: center;\n justify-content: center;\n padding: 55px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(198, 80, 36, 0.27),\n transparent 42%\n ),\n linear-gradient(145deg, #59291c, #17100d);\n text-align: center;\n }\n\n .ea-value-panel-inner {\n max-width: 430px;\n }\n\n .ea-value-panel h3 {\n margin-bottom: 17px;\n color: #ffffff;\n font-size: clamp(32px, 4vw, 49px);\n line-height: 1.1;\n }\n\n .ea-value-panel p {\n margin: 0;\n color: rgba(255, 255, 255, 0.68);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* UPGRADE *\/\n\n .ea-upgrade {\n padding: 110px 20px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 10%,\n rgba(194, 76, 34, 0.24),\n transparent 38%\n ),\n #090807;\n text-align: center;\n }\n\n .ea-upgrade-inner {\n max-width: 830px;\n margin: 0 auto;\n }\n\n .ea-upgrade h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(42px, 6vw, 72px);\n line-height: 1.03;\n }\n\n .ea-upgrade p {\n max-width: 710px;\n margin: 0 auto 32px;\n color: rgba(255, 255, 255, 0.69);\n font-size: 17px;\n line-height: 1.85;\n }\n\n \/* FAQ *\/\n\n .ea-faq {\n padding: 110px 0;\n background: var(--ea-stone);\n }\n\n .ea-faq-list {\n max-width: 900px;\n margin: 55px auto 0;\n padding: 5px 38px;\n background: rgba(255, 255, 255, 0.65);\n border: 1px solid var(--ea-soft-border);\n }\n\n .ea-faq-item {\n padding: 30px 0;\n border-bottom: 1px solid var(--ea-soft-border);\n }\n\n .ea-faq-item:last-child {\n border-bottom: 0;\n }\n\n .ea-faq-item h3 {\n margin-bottom: 11px;\n font-size: 22px;\n line-height: 1.4;\n }\n\n .ea-faq-item p {\n margin: 0;\n color: var(--ea-gray);\n font-size: 15px;\n line-height: 1.85;\n }\n\n \/* FINAL *\/\n\n .ea-final {\n position: relative;\n padding: 115px 22px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 5%,\n rgba(202, 79, 34, 0.26),\n transparent 38%\n ),\n linear-gradient(\n 145deg,\n #612c1c 0%,\n #080706 100%\n );\n text-align: center;\n }\n\n .ea-final::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(183, 149, 91, 0.38);\n content: \"\";\n }\n\n .ea-final-content {\n position: relative;\n z-index: 2;\n max-width: 830px;\n margin: 0 auto;\n }\n\n .ea-final h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(44px, 6vw, 76px);\n line-height: 1.02;\n }\n\n .ea-final p {\n max-width: 670px;\n margin: 0 auto 31px;\n color: rgba(255, 255, 255, 0.7);\n font-size: 17px;\n line-height: 1.85;\n }\n\n .ea-final-prompt {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff;\n border: 1px solid var(--ea-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n \/* RESPONSIVE *\/\n\n @media screen and (max-width: 900px) {\n .ea-opening-grid,\n .ea-fragrance-grid,\n .ea-perfect-grid,\n .ea-value-box {\n grid-template-columns: 1fr;\n }\n\n .ea-product-grid,\n .ea-steps,\n .ea-together-grid {\n grid-template-columns: 1fr;\n }\n\n .ea-together-item + .ea-together-item {\n border-top: 1px solid var(--ea-border);\n border-left: 0;\n }\n\n .ea-product-card {\n min-height: auto;\n }\n\n .ea-fragrance-visual {\n min-height: 390px;\n }\n\n .ea-benefit-grid {\n grid-template-columns: 1fr;\n }\n\n .ea-value-panel {\n min-height: 380px;\n }\n }\n\n @media screen and (max-width: 640px) {\n .ea-container {\n width: min(100% - 28px, 1180px);\n }\n\n .ea-hero {\n min-height: 650px;\n padding: 90px 23px;\n }\n\n .ea-hero::before,\n .ea-final::before {\n inset: 13px;\n }\n\n .ea-hero-details {\n display: grid;\n gap: 10px;\n }\n\n .ea-hero-details span:not(:last-child)::after {\n display: none;\n }\n\n .ea-opening,\n .ea-included,\n .ea-together,\n .ea-fragrance,\n .ea-how-to,\n .ea-benefits,\n .ea-perfect,\n .ea-value,\n .ea-faq {\n padding: 78px 0;\n }\n\n .ea-quote-panel,\n .ea-product-card {\n padding: 44px 29px;\n }\n\n .ea-product-card::before {\n inset: 13px;\n }\n\n .ea-note-grid {\n grid-template-columns: 1fr;\n gap: 10px;\n }\n\n .ea-note {\n padding: 13px 0;\n }\n\n .ea-fragrance-copy {\n padding: 0;\n }\n\n .ea-steps {\n gap: 18px;\n }\n\n .ea-step {\n min-height: auto;\n padding: 36px 27px;\n }\n\n .ea-perfect-list {\n grid-template-columns: 1fr;\n }\n\n .ea-perfect-item,\n .ea-perfect-item:nth-child(even) {\n padding: 18px 0;\n border-left: 0;\n }\n\n .ea-value-copy,\n .ea-value-panel {\n padding: 44px 28px;\n }\n\n .ea-faq-list {\n padding: 4px 21px;\n }\n\n .ea-upgrade,\n .ea-final {\n padding: 90px 27px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"ea-ritual\"\u003e\n\n \u003c!-- HERO --\u003e\n \u003csection class=\"ea-hero\"\u003e\n \u003cdiv class=\"ea-hero-content\"\u003e\n\n \u003cspan class=\"ea-eyebrow\"\u003e\n LuLu \u0026amp; Oliver • The Black Label\n \u003c\/span\u003e\n\n \u003ch1\u003eThe Daily Ritual\u003c\/h1\u003e\n\n \u003cp class=\"ea-hero-subtitle\"\u003e\n Embers \u0026amp; Ash Beard Oil + Beard Balm\n \u003c\/p\u003e\n\n \u003cp class=\"ea-hero-copy\"\u003e\n Smoky, warm and deeply comforting. The Embers \u0026amp; Ash Daily Ritual\n pairs our conditioning Beard Oil with our smoothing Beard Balm to\n soften, nourish and refine the beard while surrounding it with burning\n woods, roasted chestnut, soft vanilla and the lingering warmth of a\n fire reduced to glowing embers.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ea-gold-rule\"\u003e\u003c\/div\u003e\n\n \u003cdiv class=\"ea-hero-details\"\u003e\n \u003cspan\u003eBeard Oil + Beard Balm\u003c\/span\u003e\n \u003cspan\u003eSmoky • Woody • Warm\u003c\/span\u003e\n \u003cspan\u003eDaily Conditioning Ritual\u003c\/span\u003e\n \u003cspan\u003eHandcrafted in South Carolina\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- OPENING STORY --\u003e\n \u003csection class=\"ea-opening\"\u003e\n \u003cdiv class=\"ea-container\"\u003e\n \u003cdiv class=\"ea-opening-grid\"\u003e\n\n \u003cdiv class=\"ea-opening-copy\"\u003e\n\n \u003cspan class=\"ea-eyebrow\"\u003e\n The Embers \u0026amp; Ash Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Warmth that lingers.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Embers \u0026amp; Ash captures the final hours beside a wood-burning\n fire—split timber glowing at the edges, roasted chestnut, curling\n smoke and the warmth of vanilla settling into the room.\n \u003c\/p\u003e\n\n \u003cp\u003e\n The ritual begins with Beard Oil, designed to condition facial hair\n while replenishing moisture in the skin beneath the beard. Beard\n Balm follows to help seal in that moisture, smooth the surface and\n add light, natural-looking control.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Both products carry the same smoky signature, creating one\n coordinated grooming experience that feels rugged, polished and\n quietly luxurious.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-quote-panel\"\u003e\n\n \u003cspan class=\"ea-quote-mark\"\u003e“\u003c\/span\u003e\n\n \u003cblockquote\u003e\n Smoke in the air. Fire in the hearth. Warmth that stays behind.\n \u003c\/blockquote\u003e\n\n \u003cp\u003eThe Black Label Daily Ritual\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- INCLUDED --\u003e\n \u003csection class=\"ea-included\"\u003e\n \u003cdiv class=\"ea-container\"\u003e\n\n \u003cdiv class=\"ea-included-header\"\u003e\n\n \u003cspan class=\"ea-eyebrow\"\u003e\n Two Essential Steps\n \u003c\/span\u003e\n\n \u003ch2 class=\"ea-section-heading\"\u003e\n Everything the daily beard ritual requires.\n \u003c\/h2\u003e\n\n \u003cp class=\"ea-section-intro\"\u003e\n Each Embers \u0026amp; Ash Daily Ritual includes one full-size Beard Oil\n and one full-size Beard Balm in the same coordinated signature\n fragrance.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-product-grid\"\u003e\n\n \u003c!-- BEARD OIL --\u003e\n \u003carticle class=\"ea-product-card\"\u003e\n \u003cdiv class=\"ea-product-card-content\"\u003e\n\n \u003cspan class=\"ea-product-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003e\n Embers \u0026amp; Ash\u003cbr\u003e\n Beard Oil\n \u003c\/h3\u003e\n\n \u003cp class=\"ea-product-role\"\u003e\n Condition • Moisturize • Soften\n \u003c\/p\u003e\n\n \u003cp\u003e\n The foundation of the ritual. Embers \u0026amp; Ash Beard Oil helps\n soften coarse facial hair while delivering moisture to the skin\n beneath the beard. It leaves the beard feeling smoother, more\n comfortable and easier to manage.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps condition dry and coarse facial hair\u003c\/li\u003e\n \u003cli\u003eMoisturizes the skin beneath the beard\u003c\/li\u003e\n \u003cli\u003eHelps reduce the feeling of dryness\u003c\/li\u003e\n \u003cli\u003ePromotes softness and improved manageability\u003c\/li\u003e\n \u003cli\u003eAdds a healthy-looking, polished finish\u003c\/li\u003e\n \u003cli\u003eCarries the Embers \u0026amp; Ash fragrance close to the beard\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c!-- BEARD BALM --\u003e\n \u003carticle class=\"ea-product-card\"\u003e\n \u003cdiv class=\"ea-product-card-content\"\u003e\n\n \u003cspan class=\"ea-product-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003e\n Embers \u0026amp; Ash\u003cbr\u003e\n Beard Balm\n \u003c\/h3\u003e\n\n \u003cp class=\"ea-product-role\"\u003e\n Seal • Smooth • Control\n \u003c\/p\u003e\n\n \u003cp\u003e\n The finishing step. Embers \u0026amp; Ash Beard Balm helps preserve\n the conditioning benefits of the oil while smoothing and\n refining the beard. It provides light definition without leaving\n facial hair stiff, sticky or overly styled.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps seal in moisture after applying Beard Oil\u003c\/li\u003e\n \u003cli\u003eSmooths the outer surface of the beard\u003c\/li\u003e\n \u003cli\u003eAdds light hold and natural definition\u003c\/li\u003e\n \u003cli\u003eHelps tame flyaways and unruly hairs\u003c\/li\u003e\n \u003cli\u003eSupports a fuller, more intentional appearance\u003c\/li\u003e\n \u003cli\u003eExtends the coordinated smoky fragrance ritual\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BETTER TOGETHER --\u003e\n \u003csection class=\"ea-together\"\u003e\n \u003cdiv class=\"ea-container\"\u003e\n\n \u003cspan class=\"ea-eyebrow\" style=\"text-align:center;\"\u003e\n Better Together\n \u003c\/span\u003e\n\n \u003ch2 class=\"ea-section-heading\"\u003e\n More than two products. A complete system.\n \u003c\/h2\u003e\n\n \u003cp class=\"ea-section-intro\"\u003e\n Beard Oil and Beard Balm perform different roles. Used together, they\n create a balanced grooming ritual for moisture, softness and control.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ea-together-grid\"\u003e\n\n \u003carticle class=\"ea-together-item\"\u003e\n \u003cspan\u003eI.\u003c\/span\u003e\n \u003ch3\u003eCondition\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil works through the facial hair to soften the beard and\n moisturize the skin beneath it.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-together-item\"\u003e\n \u003cspan\u003eII.\u003c\/span\u003e\n \u003ch3\u003eSeal\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm follows the oil to help preserve moisture and create a\n smoother, more conditioned finish.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-together-item\"\u003e\n \u003cspan\u003eIII.\u003c\/span\u003e\n \u003ch3\u003eControl\u003c\/h3\u003e\n \u003cp\u003e\n The balm adds subtle shaping and definition so the beard looks\n polished without feeling rigid.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FRAGRANCE STORY --\u003e\n \u003csection class=\"ea-fragrance\"\u003e\n \u003cdiv class=\"ea-container\"\u003e\n \u003cdiv class=\"ea-fragrance-grid\"\u003e\n\n \u003cdiv class=\"ea-fragrance-visual\"\u003e\n \u003cspan class=\"ea-fragrance-monogram\"\u003eE\u0026amp;A\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-fragrance-copy\"\u003e\n\n \u003cspan class=\"ea-eyebrow\"\u003e\n The Signature Fragrance\n \u003c\/span\u003e\n\n \u003ch2\u003eEmbers \u0026amp; Ash\u003c\/h2\u003e\n\n \u003cp class=\"ea-fragrance-family\"\u003e\n Burning Woods • Roasted Chestnut • Smoked Vanilla\n \u003c\/p\u003e\n\n \u003cp\u003e\n Embers \u0026amp; Ash opens with a spark of pink pepper and clove,\n creating the impression of warmth beginning to rise from freshly\n split wood. Orange blossom adds subtle brightness before the\n fragrance settles into its darker, smokier heart.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Roasted chestnut, guaiac wood and charred cedar create the feeling\n of a glowing hearth. Soft vanilla, Peru balsam and cashmere woods\n remain close to the skin, balancing the smoke with warmth,\n sweetness and polished masculine depth.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ea-note-grid\"\u003e\n\n \u003cdiv class=\"ea-note\"\u003e\n \u003cstrong\u003eOpening\u003c\/strong\u003e\n \u003cspan\u003e\n Pink Pepper\u003cbr\u003e\n Clove\u003cbr\u003e\n Orange Blossom\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-note\"\u003e\n \u003cstrong\u003eHeart\u003c\/strong\u003e\n \u003cspan\u003e\n Roasted Chestnut\u003cbr\u003e\n Guaiac Wood\u003cbr\u003e\n Charred Cedar\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-note\"\u003e\n \u003cstrong\u003eFinish\u003c\/strong\u003e\n \u003cspan\u003e\n Smoked Vanilla\u003cbr\u003e\n Peru Balsam\u003cbr\u003e\n Cashmere Woods\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-fragrance-mood\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eThe mood:\u003c\/strong\u003e\n Rugged, intimate and deeply comforting. Embers \u0026amp; Ash is made\n for the man who prefers worn leather, wood smoke, cold evenings\n and the quiet luxury of warmth earned rather than displayed.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- HOW TO USE --\u003e\n \u003csection class=\"ea-how-to\"\u003e\n \u003cdiv class=\"ea-container\"\u003e\n\n \u003cspan class=\"ea-eyebrow\" style=\"text-align:center;\"\u003e\n The Daily Grooming Ritual\n \u003c\/span\u003e\n\n \u003ch2 class=\"ea-section-heading\"\u003e\n Condition first. Control second.\n \u003c\/h2\u003e\n\n \u003cp class=\"ea-section-intro\"\u003e\n Apply after showering or cleansing the face, when the beard is clean\n and slightly damp or completely dry.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ea-steps\"\u003e\n\n \u003carticle class=\"ea-step\"\u003e\n\n \u003cspan class=\"ea-step-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003eApply the Oil\u003c\/h3\u003e\n\n \u003cp\u003e\n Dispense a small amount of Embers \u0026amp; Ash Beard Oil into the\n palm. Rub the hands together, then massage the oil through the\n beard and into the skin beneath it.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-step\"\u003e\n\n \u003cspan class=\"ea-step-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003eWork Through\u003c\/h3\u003e\n\n \u003cp\u003e\n Use the fingers or a beard comb to distribute the oil from root to\n end. Focus on dry areas and the skin beneath fuller sections of\n facial hair.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-step\"\u003e\n\n \u003cspan class=\"ea-step-number\"\u003e03\u003c\/span\u003e\n\n \u003ch3\u003eFinish With Balm\u003c\/h3\u003e\n\n \u003cp\u003e\n Warm a small amount of Embers \u0026amp; Ash Beard Balm between the\n palms. Smooth it through the beard, then shape and refine with the\n hands, brush or comb.\n \u003c\/p\u003e\n\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n\n \u003cp class=\"ea-use-note\"\u003e\n Begin with a small amount of each product. Add more gradually according\n to beard length, thickness and personal preference.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BENEFITS --\u003e\n \u003csection class=\"ea-benefits\"\u003e\n \u003cdiv class=\"ea-container\"\u003e\n\n \u003cspan class=\"ea-eyebrow\" style=\"text-align:center;\"\u003e\n The Black Label Difference\n \u003c\/span\u003e\n\n \u003ch2 class=\"ea-section-heading\"\u003e\n A more considered approach to beard care.\n \u003c\/h2\u003e\n\n \u003cp class=\"ea-section-intro\"\u003e\n Designed to transform everyday grooming into a polished and purposeful\n ritual.\n \u003c\/p\u003e\n\n \u003cdiv class=\"ea-benefit-grid\"\u003e\n\n \u003cdiv class=\"ea-benefit\"\u003e\n \u003cspan\u003e01\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSkin-to-Surface Care\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil conditions the facial hair and skin beneath it, while\n Beard Balm smooths and refines the outer surface.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-benefit\"\u003e\n \u003cspan\u003e02\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eImproved Softness\u003c\/h3\u003e\n \u003cp\u003e\n Consistent use helps coarse facial hair feel softer, smoother and\n easier to manage.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-benefit\"\u003e\n \u003cspan\u003e03\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eLight Everyday Control\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm adds subtle shape without the hard or sticky finish of\n heavier styling products.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-benefit\"\u003e\n \u003cspan\u003e04\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eCoordinated Fragrance\u003c\/h3\u003e\n \u003cp\u003e\n Both products share the Embers \u0026amp; Ash fragrance, preventing\n competing scents within the grooming routine.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-benefit\"\u003e\n \u003cspan\u003e05\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSimple Two-Step System\u003c\/h3\u003e\n \u003cp\u003e\n Two complementary products create an effective daily routine\n without unnecessary complexity.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-benefit\"\u003e\n \u003cspan\u003e06\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSmall-Batch Craftsmanship\u003c\/h3\u003e\n \u003cp\u003e\n Handcrafted with care in South Carolina as part of The Black\n Label Men’s Collective.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- PERFECT FOR --\u003e\n \u003csection class=\"ea-perfect\"\u003e\n \u003cdiv class=\"ea-container\"\u003e\n \u003cdiv class=\"ea-perfect-grid\"\u003e\n\n \u003cdiv class=\"ea-perfect-copy\"\u003e\n\n \u003cspan class=\"ea-eyebrow\"\u003e\n Smoke, Warmth and Quiet Strength\n \u003c\/span\u003e\n\n \u003ch2\u003e\n A signature ritual built for cold air and glowing fires.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Embers \u0026amp; Ash is especially suited to men who prefer smoky,\n woody and subtly sweet fragrance. Its warm character feels at home\n during cooler seasons, relaxed weekends, evenings out and every\n moment that calls for understated masculine depth.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-perfect-list\"\u003e\n \u003cdiv class=\"ea-perfect-item\"\u003eShort Beards\u003c\/div\u003e\n \u003cdiv class=\"ea-perfect-item\"\u003eFull Beards\u003c\/div\u003e\n \u003cdiv class=\"ea-perfect-item\"\u003eDry Facial Hair\u003c\/div\u003e\n \u003cdiv class=\"ea-perfect-item\"\u003eDaily Grooming\u003c\/div\u003e\n \u003cdiv class=\"ea-perfect-item\"\u003eCool Weather\u003c\/div\u003e\n \u003cdiv class=\"ea-perfect-item\"\u003eEvening Wear\u003c\/div\u003e\n \u003cdiv class=\"ea-perfect-item\"\u003eFall and Winter\u003c\/div\u003e\n \u003cdiv class=\"ea-perfect-item\"\u003eLuxury Gifts for Him\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- VALUE --\u003e\n \u003csection class=\"ea-value\"\u003e\n \u003cdiv class=\"ea-container\"\u003e\n\n \u003cdiv class=\"ea-value-box\"\u003e\n\n \u003cdiv class=\"ea-value-copy\"\u003e\n\n \u003cspan class=\"ea-eyebrow\"\u003e\n The Daily Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n The complete foundation of beard care.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n The Embers \u0026amp; Ash Daily Ritual brings two complementary grooming\n steps together in one coordinated set. No competing fragrances. No\n uncertainty about which products work together. Just a focused\n routine created to condition, soften and refine the beard.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"ea-value-panel\"\u003e\n \u003cdiv class=\"ea-value-panel-inner\"\u003e\n\n \u003cspan class=\"ea-eyebrow\"\u003e\n Included in Your Ritual\n \u003c\/span\u003e\n\n \u003ch3\u003e\n One Beard Oil.\u003cbr\u003e\n One Beard Balm.\u003cbr\u003e\n One Signature.\n \u003c\/h3\u003e\n\n \u003cp\u003e\n A complete two-step Embers \u0026amp; Ash grooming experience for\n softness, moisture, polish and everyday control.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- UPGRADE --\u003e\n \u003csection class=\"ea-upgrade\"\u003e\n \u003cdiv class=\"ea-upgrade-inner\"\u003e\n\n \u003cspan class=\"ea-eyebrow\"\u003e\n Take the Ritual Beyond the Beard\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Carry Embers \u0026amp; Ash from beard to skin.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Complete the fragrance experience with the matching Black Label Luxury\n Cologne Oil. Apply it to pulse points after grooming to extend the\n smoky woods, roasted chestnut and warm vanilla signature beyond the\n beard.\n \u003c\/p\u003e\n\n \u003ca class=\"ea-button\" href=\"\/products\/black-label-luxury-cologne-oil\"\u003e\n Explore Luxury Cologne Oil\n \u003c\/a\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FAQ --\u003e\n \u003csection class=\"ea-faq\"\u003e\n \u003cdiv class=\"ea-container\"\u003e\n\n \u003cspan class=\"ea-eyebrow\" style=\"text-align:center;\"\u003e\n The Details\n \u003c\/span\u003e\n\n \u003ch2 class=\"ea-section-heading\"\u003e\n Frequently Asked Questions\n \u003c\/h2\u003e\n\n \u003cdiv class=\"ea-faq-list\"\u003e\n\n \u003carticle class=\"ea-faq-item\"\u003e\n \u003ch3\u003e\n What is included in the Embers \u0026amp; Ash Daily Ritual?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The set includes one full-size Embers \u0026amp; Ash Beard Oil and one\n full-size Embers \u0026amp; Ash Beard Balm.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-faq-item\"\u003e\n \u003ch3\u003e\n Should Beard Oil or Beard Balm be applied first?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Apply Beard Oil first so it can reach the facial hair and skin\n beneath the beard. Follow with Beard Balm to help seal in moisture,\n smooth the beard and add light control.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-faq-item\"\u003e\n \u003ch3\u003e\n Do I need both products?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Beard Oil focuses on conditioning and moisture, while Beard Balm\n adds smoothing, light hold and definition. They may be used\n separately, but they are designed to perform especially well\n together.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-faq-item\"\u003e\n \u003ch3\u003e\n What does Embers \u0026amp; Ash smell like?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Embers \u0026amp; Ash is a warm, smoky and woody fragrance featuring\n pink pepper, clove, roasted chestnut, guaiac wood, charred cedar,\n soft vanilla, Peru balsam and cashmere woods.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-faq-item\"\u003e\n \u003ch3\u003e\n Is Embers \u0026amp; Ash only for fall and winter?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n No. Its smoky warmth is especially appealing during cooler seasons,\n but it may be worn throughout the year by anyone who enjoys\n firewood, chestnut, vanilla and deeply comforting woody fragrance.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-faq-item\"\u003e\n \u003ch3\u003e\n Can I add the matching cologne oil?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. The Black Label Luxury Cologne Oil is available in Embers\n \u0026amp; Ash and may be applied to pulse points after the beard-care\n ritual for a coordinated beard-to-skin fragrance experience.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"ea-faq-item\"\u003e\n \u003ch3\u003e\n Does this make a good gift?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The Embers \u0026amp; Ash Daily Ritual is an elevated grooming gift for\n birthdays, Father’s Day, holidays, anniversaries, weddings or any\n man who appreciates smoky fragrance and sophisticated daily\n grooming.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FINAL CTA --\u003e\n \u003csection class=\"ea-final\"\u003e\n \u003cdiv class=\"ea-final-content\"\u003e\n\n \u003cspan class=\"ea-eyebrow\"\u003e\n Embers \u0026amp; Ash\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Condition. Control. Keep the fire burning.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Bring softness, polish and the smoky warmth of Embers \u0026amp; Ash into\n one complete daily grooming ritual.\n \u003c\/p\u003e\n\n \u003cspan class=\"ea-final-prompt\"\u003e\n Add the Daily Ritual to Your Routine\n \u003c\/span\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"LuLu \u0026 Oliver","offers":[{"title":"Default Title","offer_id":45952822509638,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/files\/BeardBalmPic.2.jpg?v=1785458420"},{"product_id":"black-label-daily-ritual-dapper-man","title":"The Black Label Daily Ritual — Dapper Man","description":"\u003cstyle\u003e\n .dm-ritual {\n --dm-black: #0a0b0a;\n --dm-charcoal: #1b1e1b;\n --dm-forest: #263129;\n --dm-sage: #7b8979;\n --dm-soft-sage: #dce1d9;\n --dm-ivory: #f7f4ed;\n --dm-stone: #e8e5dd;\n --dm-white: #ffffff;\n --dm-gold: #b79a60;\n --dm-dark-gold: #806938;\n --dm-gray: #60655f;\n --dm-border: rgba(183, 154, 96, 0.4);\n --dm-soft-border: rgba(20, 24, 20, 0.13);\n\n width: 100%;\n margin: 0 auto;\n overflow: hidden;\n color: var(--dm-black);\n background: var(--dm-white);\n font-family: Arial, Helvetica, sans-serif;\n line-height: 1.7;\n }\n\n .dm-ritual *,\n .dm-ritual *::before,\n .dm-ritual *::after {\n box-sizing: border-box;\n }\n\n .dm-ritual h1,\n .dm-ritual h2,\n .dm-ritual h3,\n .dm-ritual h4,\n .dm-ritual p {\n margin-top: 0;\n }\n\n .dm-ritual h1,\n .dm-ritual h2,\n .dm-ritual h3,\n .dm-ritual h4 {\n font-family: Georgia, \"Times New Roman\", serif;\n font-weight: 400;\n }\n\n .dm-container {\n width: min(1180px, calc(100% - 40px));\n margin: 0 auto;\n }\n\n .dm-eyebrow {\n display: block;\n margin-bottom: 16px;\n color: var(--dm-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.23em;\n line-height: 1.5;\n text-transform: uppercase;\n }\n\n .dm-section-heading {\n max-width: 880px;\n margin: 0 auto 20px;\n font-size: clamp(38px, 5vw, 66px);\n line-height: 1.07;\n letter-spacing: -0.025em;\n text-align: center;\n }\n\n .dm-section-intro {\n max-width: 790px;\n margin: 0 auto;\n color: var(--dm-gray);\n font-size: 17px;\n line-height: 1.85;\n text-align: center;\n }\n\n .dm-gold-rule {\n width: 68px;\n height: 1px;\n margin: 28px auto;\n background: var(--dm-gold);\n }\n\n .dm-button {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff !important;\n background: transparent;\n border: 1px solid var(--dm-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n line-height: 1.3;\n text-decoration: none !important;\n text-transform: uppercase;\n transition: background 0.25s ease, color 0.25s ease;\n }\n\n .dm-button:hover {\n color: var(--dm-black) !important;\n background: var(--dm-gold);\n }\n\n \/* HERO *\/\n\n .dm-hero {\n position: relative;\n display: flex;\n min-height: 720px;\n align-items: center;\n justify-content: center;\n padding: 115px 24px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 73% 38%,\n rgba(123, 137, 121, 0.32),\n transparent 31%\n ),\n radial-gradient(\n circle at 25% 68%,\n rgba(183, 154, 96, 0.16),\n transparent 34%\n ),\n linear-gradient(\n 135deg,\n #080a08 0%,\n #2d3930 50%,\n #0a0b0a 100%\n );\n text-align: center;\n }\n\n .dm-hero::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(183, 154, 96, 0.44);\n content: \"\";\n pointer-events: none;\n }\n\n .dm-hero-content {\n position: relative;\n z-index: 2;\n width: min(960px, 100%);\n }\n\n .dm-hero h1 {\n max-width: 930px;\n margin: 0 auto 22px;\n color: #ffffff;\n font-size: clamp(52px, 7vw, 96px);\n line-height: 0.98;\n letter-spacing: -0.04em;\n }\n\n .dm-hero-subtitle {\n max-width: 770px;\n margin: 0 auto 24px;\n color: rgba(255, 255, 255, 0.92);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(21px, 3vw, 31px);\n font-style: italic;\n line-height: 1.45;\n }\n\n .dm-hero-copy {\n max-width: 790px;\n margin: 0 auto;\n color: rgba(255, 255, 255, 0.73);\n font-size: 16px;\n line-height: 1.9;\n }\n\n .dm-hero-details {\n display: flex;\n flex-wrap: wrap;\n justify-content: center;\n gap: 10px 26px;\n margin-top: 36px;\n }\n\n .dm-hero-details span {\n position: relative;\n color: rgba(255, 255, 255, 0.81);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n .dm-hero-details span:not(:last-child)::after {\n position: absolute;\n top: 50%;\n right: -15px;\n width: 3px;\n height: 3px;\n border-radius: 50%;\n background: var(--dm-gold);\n content: \"\";\n transform: translateY(-50%);\n }\n\n \/* OPENING *\/\n\n .dm-opening {\n padding: 110px 0;\n background: var(--dm-ivory);\n border-bottom: 1px solid var(--dm-soft-border);\n }\n\n .dm-opening-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 80px;\n align-items: center;\n }\n\n .dm-opening-copy h2 {\n margin-bottom: 26px;\n font-size: clamp(40px, 5vw, 66px);\n line-height: 1.06;\n letter-spacing: -0.025em;\n }\n\n .dm-opening-copy p {\n margin-bottom: 20px;\n color: var(--dm-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .dm-opening-copy p:last-child {\n margin-bottom: 0;\n }\n\n .dm-quote-panel {\n position: relative;\n padding: 62px 54px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 100% 0%,\n rgba(123, 137, 121, 0.3),\n transparent 38%\n ),\n linear-gradient(145deg, #344137, #141714);\n border: 1px solid var(--dm-border);\n }\n\n .dm-quote-panel::after {\n position: absolute;\n right: -70px;\n bottom: -100px;\n width: 260px;\n height: 260px;\n border: 1px solid rgba(183, 154, 96, 0.18);\n border-radius: 50%;\n content: \"\";\n }\n\n .dm-quote-mark {\n display: block;\n margin-bottom: 14px;\n color: var(--dm-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 72px;\n line-height: 0.7;\n }\n\n .dm-quote-panel blockquote {\n position: relative;\n z-index: 2;\n margin: 0 0 26px;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(26px, 3vw, 39px);\n font-style: italic;\n line-height: 1.35;\n }\n\n .dm-quote-panel p {\n position: relative;\n z-index: 2;\n margin: 0;\n color: rgba(255, 255, 255, 0.63);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.2em;\n text-transform: uppercase;\n }\n\n \/* INCLUDED *\/\n\n .dm-included {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .dm-included-header {\n margin-bottom: 62px;\n text-align: center;\n }\n\n .dm-product-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 30px;\n }\n\n .dm-product-card {\n position: relative;\n min-height: 570px;\n padding: 58px 48px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 85% 15%,\n rgba(123, 137, 121, 0.28),\n transparent 36%\n ),\n linear-gradient(\n 145deg,\n #3b493e 0%,\n #151815 100%\n );\n border: 1px solid var(--dm-border);\n box-shadow: 0 18px 48px rgba(10, 12, 10, 0.13);\n }\n\n .dm-product-card::before {\n position: absolute;\n inset: 20px;\n border: 1px solid rgba(183, 154, 96, 0.23);\n content: \"\";\n pointer-events: none;\n }\n\n .dm-product-card-content {\n position: relative;\n z-index: 2;\n }\n\n .dm-product-number {\n display: block;\n margin-bottom: 34px;\n color: var(--dm-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 46px;\n font-style: italic;\n line-height: 1;\n }\n\n .dm-product-card h3 {\n margin-bottom: 10px;\n color: #ffffff;\n font-size: clamp(35px, 4vw, 51px);\n line-height: 1.05;\n }\n\n .dm-product-role {\n margin-bottom: 26px;\n color: var(--dm-gold);\n font-size: 10px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .dm-product-card \u003e .dm-product-card-content \u003e p {\n margin-bottom: 30px;\n color: rgba(255, 255, 255, 0.7);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .dm-product-card ul {\n margin: 0;\n padding: 0;\n list-style: none;\n }\n\n .dm-product-card li {\n position: relative;\n margin-bottom: 13px;\n padding-left: 23px;\n color: rgba(255, 255, 255, 0.85);\n font-size: 14px;\n line-height: 1.6;\n }\n\n .dm-product-card li::before {\n position: absolute;\n top: 11px;\n left: 0;\n width: 9px;\n height: 1px;\n background: var(--dm-gold);\n content: \"\";\n }\n\n \/* BETTER TOGETHER *\/\n\n .dm-together {\n padding: 110px 0;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 0%,\n rgba(123, 137, 121, 0.18),\n transparent 35%\n ),\n var(--dm-black);\n }\n\n .dm-together .dm-section-heading {\n color: #ffffff;\n }\n\n .dm-together .dm-section-intro {\n color: rgba(255, 255, 255, 0.65);\n }\n\n .dm-together-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n margin-top: 62px;\n border-top: 1px solid var(--dm-border);\n border-bottom: 1px solid var(--dm-border);\n }\n\n .dm-together-item {\n padding: 48px 38px;\n text-align: center;\n }\n\n .dm-together-item + .dm-together-item {\n border-left: 1px solid var(--dm-border);\n }\n\n .dm-together-item span {\n display: block;\n margin-bottom: 20px;\n color: var(--dm-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 21px;\n font-style: italic;\n }\n\n .dm-together-item h3 {\n margin-bottom: 13px;\n color: #ffffff;\n font-size: 25px;\n }\n\n .dm-together-item p {\n margin: 0;\n color: rgba(255, 255, 255, 0.64);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* FRAGRANCE *\/\n\n .dm-fragrance {\n padding: 110px 0;\n background: var(--dm-stone);\n }\n\n .dm-fragrance-grid {\n display: grid;\n grid-template-columns: 0.82fr 1.18fr;\n gap: 70px;\n align-items: stretch;\n }\n\n .dm-fragrance-visual {\n position: relative;\n display: flex;\n min-height: 610px;\n align-items: center;\n justify-content: center;\n padding: 50px;\n overflow: hidden;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(183, 154, 96, 0.23),\n transparent 42%\n ),\n linear-gradient(\n 145deg,\n #566557 0%,\n #1d241e 100%\n );\n }\n\n .dm-fragrance-visual::before {\n position: absolute;\n inset: 24px;\n border: 1px solid var(--dm-border);\n content: \"\";\n }\n\n .dm-fragrance-monogram {\n position: relative;\n z-index: 2;\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: clamp(90px, 12vw, 160px);\n font-style: italic;\n letter-spacing: -0.08em;\n }\n\n .dm-fragrance-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 38px 0;\n }\n\n .dm-fragrance-copy h2 {\n margin-bottom: 18px;\n font-size: clamp(42px, 5vw, 68px);\n line-height: 1.05;\n }\n\n .dm-fragrance-family {\n margin-bottom: 28px;\n color: var(--dm-dark-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n }\n\n .dm-fragrance-copy \u003e p {\n margin-bottom: 27px;\n color: var(--dm-gray);\n font-size: 17px;\n line-height: 1.9;\n }\n\n .dm-note-grid {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 18px;\n }\n\n .dm-note {\n padding-top: 17px;\n border-top: 1px solid var(--dm-soft-border);\n }\n\n .dm-note strong {\n display: block;\n margin-bottom: 8px;\n font-size: 10px;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n }\n\n .dm-note span {\n color: var(--dm-gray);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 16px;\n line-height: 1.55;\n }\n\n .dm-fragrance-mood {\n margin-top: 30px;\n padding: 24px 26px;\n background: rgba(255, 255, 255, 0.55);\n border-left: 2px solid var(--dm-gold);\n }\n\n .dm-fragrance-mood p {\n margin: 0;\n color: var(--dm-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n .dm-fragrance-mood strong {\n color: var(--dm-black);\n letter-spacing: 0.08em;\n text-transform: uppercase;\n }\n\n \/* HOW TO USE *\/\n\n .dm-how-to {\n padding: 110px 0;\n background: #ffffff;\n }\n\n .dm-steps {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 28px;\n margin-top: 62px;\n }\n\n .dm-step {\n position: relative;\n min-height: 355px;\n padding: 42px 34px;\n background: var(--dm-ivory);\n border: 1px solid var(--dm-soft-border);\n }\n\n .dm-step-number {\n display: block;\n margin-bottom: 30px;\n color: var(--dm-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 48px;\n font-style: italic;\n line-height: 1;\n }\n\n .dm-step h3 {\n margin-bottom: 14px;\n font-size: 27px;\n }\n\n .dm-step p {\n margin: 0;\n color: var(--dm-gray);\n font-size: 15px;\n line-height: 1.82;\n }\n\n .dm-use-note {\n max-width: 790px;\n margin: 50px auto 0;\n padding: 30px 34px;\n color: var(--dm-gray);\n background: var(--dm-soft-sage);\n border-left: 2px solid var(--dm-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 17px;\n font-style: italic;\n line-height: 1.8;\n text-align: center;\n }\n\n \/* BENEFITS *\/\n\n .dm-benefits {\n padding: 110px 0;\n background: var(--dm-ivory);\n }\n\n .dm-benefit-grid {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n gap: 0 55px;\n margin-top: 58px;\n border-top: 1px solid var(--dm-soft-border);\n }\n\n .dm-benefit {\n display: grid;\n grid-template-columns: 40px 1fr;\n gap: 19px;\n padding: 28px 0;\n border-bottom: 1px solid var(--dm-soft-border);\n }\n\n .dm-benefit span {\n color: var(--dm-gold);\n font-family: Georgia, \"Times New Roman\", serif;\n font-size: 18px;\n font-style: italic;\n }\n\n .dm-benefit h3 {\n margin-bottom: 7px;\n font-size: 21px;\n }\n\n .dm-benefit p {\n margin: 0;\n color: var(--dm-gray);\n font-size: 14px;\n line-height: 1.75;\n }\n\n \/* PERFECT FOR *\/\n\n .dm-perfect {\n padding: 105px 0;\n color: #ffffff;\n background:\n linear-gradient(\n 135deg,\n rgba(123, 137, 121, 0.35),\n transparent 60%\n ),\n var(--dm-charcoal);\n }\n\n .dm-perfect-grid {\n display: grid;\n grid-template-columns: 0.9fr 1.1fr;\n gap: 75px;\n align-items: center;\n }\n\n .dm-perfect h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(40px, 5vw, 64px);\n line-height: 1.06;\n }\n\n .dm-perfect-copy \u003e p {\n margin-bottom: 0;\n color: rgba(255, 255, 255, 0.67);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .dm-perfect-list {\n display: grid;\n grid-template-columns: repeat(2, 1fr);\n border-top: 1px solid var(--dm-border);\n }\n\n .dm-perfect-item {\n padding: 22px 18px 22px 0;\n color: rgba(255, 255, 255, 0.81);\n border-bottom: 1px solid var(--dm-border);\n font-size: 13px;\n font-weight: 700;\n letter-spacing: 0.09em;\n text-transform: uppercase;\n }\n\n .dm-perfect-item:nth-child(even) {\n padding-left: 22px;\n border-left: 1px solid var(--dm-border);\n }\n\n \/* VALUE *\/\n\n .dm-value {\n padding: 105px 0;\n background: #ffffff;\n }\n\n .dm-value-box {\n display: grid;\n grid-template-columns: 1fr 1fr;\n min-height: 420px;\n overflow: hidden;\n border: 1px solid var(--dm-soft-border);\n box-shadow: 0 18px 50px rgba(10, 12, 10, 0.09);\n }\n\n .dm-value-copy {\n display: flex;\n flex-direction: column;\n justify-content: center;\n padding: 58px;\n background: var(--dm-ivory);\n }\n\n .dm-value-copy h2 {\n margin-bottom: 20px;\n font-size: clamp(38px, 5vw, 60px);\n line-height: 1.08;\n }\n\n .dm-value-copy p {\n margin-bottom: 0;\n color: var(--dm-gray);\n font-size: 16px;\n line-height: 1.85;\n }\n\n .dm-value-panel {\n display: flex;\n align-items: center;\n justify-content: center;\n padding: 55px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at center,\n rgba(183, 154, 96, 0.22),\n transparent 42%\n ),\n linear-gradient(145deg, #405045, #151815);\n text-align: center;\n }\n\n .dm-value-panel-inner {\n max-width: 430px;\n }\n\n .dm-value-panel h3 {\n margin-bottom: 17px;\n color: #ffffff;\n font-size: clamp(32px, 4vw, 49px);\n line-height: 1.1;\n }\n\n .dm-value-panel p {\n margin: 0;\n color: rgba(255, 255, 255, 0.69);\n font-size: 15px;\n line-height: 1.8;\n }\n\n \/* UPGRADE *\/\n\n .dm-upgrade {\n padding: 110px 20px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 10%,\n rgba(123, 137, 121, 0.24),\n transparent 38%\n ),\n #090b09;\n text-align: center;\n }\n\n .dm-upgrade-inner {\n max-width: 830px;\n margin: 0 auto;\n }\n\n .dm-upgrade h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(42px, 6vw, 72px);\n line-height: 1.03;\n }\n\n .dm-upgrade p {\n max-width: 710px;\n margin: 0 auto 32px;\n color: rgba(255, 255, 255, 0.7);\n font-size: 17px;\n line-height: 1.85;\n }\n\n \/* FAQ *\/\n\n .dm-faq {\n padding: 110px 0;\n background: var(--dm-stone);\n }\n\n .dm-faq-list {\n max-width: 900px;\n margin: 55px auto 0;\n padding: 5px 38px;\n background: rgba(255, 255, 255, 0.66);\n border: 1px solid var(--dm-soft-border);\n }\n\n .dm-faq-item {\n padding: 30px 0;\n border-bottom: 1px solid var(--dm-soft-border);\n }\n\n .dm-faq-item:last-child {\n border-bottom: 0;\n }\n\n .dm-faq-item h3 {\n margin-bottom: 11px;\n font-size: 22px;\n line-height: 1.4;\n }\n\n .dm-faq-item p {\n margin: 0;\n color: var(--dm-gray);\n font-size: 15px;\n line-height: 1.85;\n }\n\n \/* FINAL CTA *\/\n\n .dm-final {\n position: relative;\n padding: 115px 22px;\n color: #ffffff;\n background:\n radial-gradient(\n circle at 50% 5%,\n rgba(123, 137, 121, 0.28),\n transparent 38%\n ),\n linear-gradient(\n 145deg,\n #3c4a40 0%,\n #080a08 100%\n );\n text-align: center;\n }\n\n .dm-final::before {\n position: absolute;\n inset: 24px;\n border: 1px solid rgba(183, 154, 96, 0.39);\n content: \"\";\n }\n\n .dm-final-content {\n position: relative;\n z-index: 2;\n max-width: 830px;\n margin: 0 auto;\n }\n\n .dm-final h2 {\n margin-bottom: 22px;\n color: #ffffff;\n font-size: clamp(44px, 6vw, 76px);\n line-height: 1.02;\n }\n\n .dm-final p {\n max-width: 670px;\n margin: 0 auto 31px;\n color: rgba(255, 255, 255, 0.71);\n font-size: 17px;\n line-height: 1.85;\n }\n\n .dm-final-prompt {\n display: inline-block;\n padding: 16px 28px;\n color: #ffffff;\n border: 1px solid var(--dm-gold);\n font-size: 11px;\n font-weight: 700;\n letter-spacing: 0.16em;\n text-transform: uppercase;\n }\n\n \/* RESPONSIVE *\/\n\n @media screen and (max-width: 900px) {\n .dm-opening-grid,\n .dm-fragrance-grid,\n .dm-perfect-grid,\n .dm-value-box {\n grid-template-columns: 1fr;\n }\n\n .dm-product-grid,\n .dm-steps,\n .dm-together-grid {\n grid-template-columns: 1fr;\n }\n\n .dm-together-item + .dm-together-item {\n border-top: 1px solid var(--dm-border);\n border-left: 0;\n }\n\n .dm-product-card {\n min-height: auto;\n }\n\n .dm-fragrance-visual {\n min-height: 390px;\n }\n\n .dm-benefit-grid {\n grid-template-columns: 1fr;\n }\n\n .dm-value-panel {\n min-height: 380px;\n }\n }\n\n @media screen and (max-width: 640px) {\n .dm-container {\n width: min(100% - 28px, 1180px);\n }\n\n .dm-hero {\n min-height: 650px;\n padding: 90px 23px;\n }\n\n .dm-hero::before,\n .dm-final::before {\n inset: 13px;\n }\n\n .dm-hero-details {\n display: grid;\n gap: 10px;\n }\n\n .dm-hero-details span:not(:last-child)::after {\n display: none;\n }\n\n .dm-opening,\n .dm-included,\n .dm-together,\n .dm-fragrance,\n .dm-how-to,\n .dm-benefits,\n .dm-perfect,\n .dm-value,\n .dm-faq {\n padding: 78px 0;\n }\n\n .dm-quote-panel,\n .dm-product-card {\n padding: 44px 29px;\n }\n\n .dm-product-card::before {\n inset: 13px;\n }\n\n .dm-note-grid {\n grid-template-columns: 1fr;\n gap: 10px;\n }\n\n .dm-note {\n padding: 13px 0;\n }\n\n .dm-fragrance-copy {\n padding: 0;\n }\n\n .dm-steps {\n gap: 18px;\n }\n\n .dm-step {\n min-height: auto;\n padding: 36px 27px;\n }\n\n .dm-perfect-list {\n grid-template-columns: 1fr;\n }\n\n .dm-perfect-item,\n .dm-perfect-item:nth-child(even) {\n padding: 18px 0;\n border-left: 0;\n }\n\n .dm-value-copy,\n .dm-value-panel {\n padding: 44px 28px;\n }\n\n .dm-faq-list {\n padding: 4px 21px;\n }\n\n .dm-upgrade,\n .dm-final {\n padding: 90px 27px;\n }\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"dm-ritual\"\u003e\n\n \u003c!-- HERO --\u003e\n \u003csection class=\"dm-hero\"\u003e\n \u003cdiv class=\"dm-hero-content\"\u003e\n\n \u003cspan class=\"dm-eyebrow\"\u003e\n LuLu \u0026amp; Oliver • The Black Label\n \u003c\/span\u003e\n\n \u003ch1\u003eThe Daily Ritual\u003c\/h1\u003e\n\n \u003cp class=\"dm-hero-subtitle\"\u003e\n Dapper Man Beard Oil + Beard Balm\n \u003c\/p\u003e\n\n \u003cp class=\"dm-hero-copy\"\u003e\n Crisp, refined and effortlessly composed. The Dapper Man Daily Ritual\n pairs our conditioning Beard Oil with our smoothing Beard Balm to\n soften, nourish and refine the beard while surrounding it with bright\n citrus, aromatic herbs, cool lavender, cardamom, vetiver and polished\n woods.\n \u003c\/p\u003e\n\n \u003cdiv class=\"dm-gold-rule\"\u003e\u003c\/div\u003e\n\n \u003cdiv class=\"dm-hero-details\"\u003e\n \u003cspan\u003eBeard Oil + Beard Balm\u003c\/span\u003e\n \u003cspan\u003eCitrus • Aromatic • Woody\u003c\/span\u003e\n \u003cspan\u003eDaily Conditioning Ritual\u003c\/span\u003e\n \u003cspan\u003eHandcrafted in South Carolina\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- OPENING STORY --\u003e\n \u003csection class=\"dm-opening\"\u003e\n \u003cdiv class=\"dm-container\"\u003e\n \u003cdiv class=\"dm-opening-grid\"\u003e\n\n \u003cdiv class=\"dm-opening-copy\"\u003e\n\n \u003cspan class=\"dm-eyebrow\"\u003e\n The Dapper Man Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n The art of looking effortless.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Dapper Man is built around quiet refinement. It is the crisp white\n shirt, the tailored jacket, the polished shoe and the subtle\n confidence of a man who never needs to announce his arrival.\n \u003c\/p\u003e\n\n \u003cp\u003e\n The ritual begins with Beard Oil, created to condition facial hair\n and replenish moisture in the skin beneath the beard. Beard Balm\n follows to help seal in moisture, smooth the surface and add light,\n natural-looking control.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Both products share the same fresh aromatic fragrance, creating one\n coordinated grooming experience that feels clean, intelligent and\n impeccably put together.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-quote-panel\"\u003e\n\n \u003cspan class=\"dm-quote-mark\"\u003e“\u003c\/span\u003e\n\n \u003cblockquote\u003e\n Never overdressed. Never underprepared. Always unmistakably refined.\n \u003c\/blockquote\u003e\n\n \u003cp\u003eThe Black Label Daily Ritual\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- WHAT IS INCLUDED --\u003e\n \u003csection class=\"dm-included\"\u003e\n \u003cdiv class=\"dm-container\"\u003e\n\n \u003cdiv class=\"dm-included-header\"\u003e\n\n \u003cspan class=\"dm-eyebrow\"\u003e\n Two Essential Steps\n \u003c\/span\u003e\n\n \u003ch2 class=\"dm-section-heading\"\u003e\n Everything the daily beard ritual requires.\n \u003c\/h2\u003e\n\n \u003cp class=\"dm-section-intro\"\u003e\n Each Dapper Man Daily Ritual includes one full-size Beard Oil and one\n full-size Beard Balm in the same coordinated signature fragrance.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-product-grid\"\u003e\n\n \u003carticle class=\"dm-product-card\"\u003e\n \u003cdiv class=\"dm-product-card-content\"\u003e\n\n \u003cspan class=\"dm-product-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003e\n Dapper Man\u003cbr\u003e\n Beard Oil\n \u003c\/h3\u003e\n\n \u003cp class=\"dm-product-role\"\u003e\n Condition • Moisturize • Soften\n \u003c\/p\u003e\n\n \u003cp\u003e\n The foundation of the ritual. Dapper Man Beard Oil helps soften\n coarse facial hair while delivering moisture to the skin beneath\n the beard. It leaves the beard feeling smoother, more comfortable\n and easier to manage.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps condition dry and coarse facial hair\u003c\/li\u003e\n \u003cli\u003eMoisturizes the skin beneath the beard\u003c\/li\u003e\n \u003cli\u003eHelps reduce the feeling of dryness\u003c\/li\u003e\n \u003cli\u003ePromotes softness and improved manageability\u003c\/li\u003e\n \u003cli\u003eAdds a healthy-looking, polished finish\u003c\/li\u003e\n \u003cli\u003eCarries the Dapper Man fragrance close to the beard\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-product-card\"\u003e\n \u003cdiv class=\"dm-product-card-content\"\u003e\n\n \u003cspan class=\"dm-product-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003e\n Dapper Man\u003cbr\u003e\n Beard Balm\n \u003c\/h3\u003e\n\n \u003cp class=\"dm-product-role\"\u003e\n Seal • Smooth • Control\n \u003c\/p\u003e\n\n \u003cp\u003e\n The finishing step. Dapper Man Beard Balm helps preserve the\n conditioning benefits of the oil while smoothing and refining\n the beard. It provides light definition without leaving facial\n hair stiff, sticky or overly styled.\n \u003c\/p\u003e\n\n \u003cul\u003e\n \u003cli\u003eHelps seal in moisture after applying Beard Oil\u003c\/li\u003e\n \u003cli\u003eSmooths the outer surface of the beard\u003c\/li\u003e\n \u003cli\u003eAdds light hold and natural definition\u003c\/li\u003e\n \u003cli\u003eHelps tame flyaways and unruly hairs\u003c\/li\u003e\n \u003cli\u003eSupports a fuller, more intentional appearance\u003c\/li\u003e\n \u003cli\u003eExtends the coordinated Dapper Man fragrance ritual\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c\/div\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BETTER TOGETHER --\u003e\n \u003csection class=\"dm-together\"\u003e\n \u003cdiv class=\"dm-container\"\u003e\n\n \u003cspan class=\"dm-eyebrow\" style=\"text-align:center;\"\u003e\n Better Together\n \u003c\/span\u003e\n\n \u003ch2 class=\"dm-section-heading\"\u003e\n More than two products. A complete system.\n \u003c\/h2\u003e\n\n \u003cp class=\"dm-section-intro\"\u003e\n Beard Oil and Beard Balm perform different roles. Used together, they\n create a balanced grooming ritual for moisture, softness and control.\n \u003c\/p\u003e\n\n \u003cdiv class=\"dm-together-grid\"\u003e\n\n \u003carticle class=\"dm-together-item\"\u003e\n \u003cspan\u003eI.\u003c\/span\u003e\n \u003ch3\u003eCondition\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil works through the facial hair to soften the beard and\n moisturize the skin beneath it.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-together-item\"\u003e\n \u003cspan\u003eII.\u003c\/span\u003e\n \u003ch3\u003eSeal\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm follows the oil to help preserve moisture and create a\n smoother, more conditioned finish.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-together-item\"\u003e\n \u003cspan\u003eIII.\u003c\/span\u003e\n \u003ch3\u003eControl\u003c\/h3\u003e\n \u003cp\u003e\n The balm adds subtle shaping and definition so the beard looks\n polished without feeling rigid.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FRAGRANCE STORY --\u003e\n \u003csection class=\"dm-fragrance\"\u003e\n \u003cdiv class=\"dm-container\"\u003e\n \u003cdiv class=\"dm-fragrance-grid\"\u003e\n\n \u003cdiv class=\"dm-fragrance-visual\"\u003e\n \u003cspan class=\"dm-fragrance-monogram\"\u003eDM\u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-fragrance-copy\"\u003e\n\n \u003cspan class=\"dm-eyebrow\"\u003e\n The Signature Fragrance\n \u003c\/span\u003e\n\n \u003ch2\u003eDapper Man\u003c\/h2\u003e\n\n \u003cp class=\"dm-fragrance-family\"\u003e\n Bright Citrus • Aromatic Herbs • Polished Woods\n \u003c\/p\u003e\n\n \u003cp\u003e\n Dapper Man opens with crisp bergamot, lemon and a subtle flash of\n pink pepper. The opening feels clean and immediate, like cool air\n through an open window and the first moments of a well-planned day.\n \u003c\/p\u003e\n\n \u003cp\u003e\n Lavender, cardamom and geranium form the aromatic heart, bringing\n classic refinement without feeling old-fashioned. Vetiver, moss,\n musk and polished woods settle underneath, creating a fresh,\n composed masculine finish with quiet depth.\n \u003c\/p\u003e\n\n \u003cdiv class=\"dm-note-grid\"\u003e\n\n \u003cdiv class=\"dm-note\"\u003e\n \u003cstrong\u003eOpening\u003c\/strong\u003e\n \u003cspan\u003e\n Bergamot\u003cbr\u003e\n Lemon Peel\u003cbr\u003e\n Pink Pepper\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-note\"\u003e\n \u003cstrong\u003eHeart\u003c\/strong\u003e\n \u003cspan\u003e\n Lavender\u003cbr\u003e\n Cardamom\u003cbr\u003e\n Geranium\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-note\"\u003e\n \u003cstrong\u003eFinish\u003c\/strong\u003e\n \u003cspan\u003e\n Vetiver\u003cbr\u003e\n Oakmoss\u003cbr\u003e\n Polished Woods\n \u003c\/span\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-fragrance-mood\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eThe mood:\u003c\/strong\u003e\n Crisp, confident and impeccably composed. Dapper Man is made for\n the man who values timeless style, thoughtful details and the\n confidence of always being prepared.\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- HOW TO USE --\u003e\n \u003csection class=\"dm-how-to\"\u003e\n \u003cdiv class=\"dm-container\"\u003e\n\n \u003cspan class=\"dm-eyebrow\" style=\"text-align:center;\"\u003e\n The Daily Grooming Ritual\n \u003c\/span\u003e\n\n \u003ch2 class=\"dm-section-heading\"\u003e\n Condition first. Control second.\n \u003c\/h2\u003e\n\n \u003cp class=\"dm-section-intro\"\u003e\n Apply after showering or cleansing the face, when the beard is clean\n and slightly damp or completely dry.\n \u003c\/p\u003e\n\n \u003cdiv class=\"dm-steps\"\u003e\n\n \u003carticle class=\"dm-step\"\u003e\n \u003cspan class=\"dm-step-number\"\u003e01\u003c\/span\u003e\n\n \u003ch3\u003eApply the Oil\u003c\/h3\u003e\n\n \u003cp\u003e\n Dispense a small amount of Dapper Man Beard Oil into the palm. Rub\n the hands together, then massage the oil through the beard and into\n the skin beneath it.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-step\"\u003e\n \u003cspan class=\"dm-step-number\"\u003e02\u003c\/span\u003e\n\n \u003ch3\u003eWork Through\u003c\/h3\u003e\n\n \u003cp\u003e\n Use the fingers or a beard comb to distribute the oil from root to\n end. Focus on dry areas and the skin beneath fuller sections of\n facial hair.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-step\"\u003e\n \u003cspan class=\"dm-step-number\"\u003e03\u003c\/span\u003e\n\n \u003ch3\u003eFinish With Balm\u003c\/h3\u003e\n\n \u003cp\u003e\n Warm a small amount of Dapper Man Beard Balm between the palms.\n Smooth it through the beard, then shape and refine with the hands,\n brush or comb.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n\n \u003cp class=\"dm-use-note\"\u003e\n Begin with a small amount of each product. Add more gradually according\n to beard length, thickness and personal preference.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- BENEFITS --\u003e\n \u003csection class=\"dm-benefits\"\u003e\n \u003cdiv class=\"dm-container\"\u003e\n\n \u003cspan class=\"dm-eyebrow\" style=\"text-align:center;\"\u003e\n The Black Label Difference\n \u003c\/span\u003e\n\n \u003ch2 class=\"dm-section-heading\"\u003e\n A more considered approach to beard care.\n \u003c\/h2\u003e\n\n \u003cp class=\"dm-section-intro\"\u003e\n Designed to transform everyday grooming into a polished and purposeful\n ritual.\n \u003c\/p\u003e\n\n \u003cdiv class=\"dm-benefit-grid\"\u003e\n\n \u003cdiv class=\"dm-benefit\"\u003e\n \u003cspan\u003e01\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSkin-to-Surface Care\u003c\/h3\u003e\n \u003cp\u003e\n Beard Oil conditions the facial hair and skin beneath it, while\n Beard Balm smooths and refines the outer surface.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-benefit\"\u003e\n \u003cspan\u003e02\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eImproved Softness\u003c\/h3\u003e\n \u003cp\u003e\n Consistent use helps coarse facial hair feel softer, smoother and\n easier to manage.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-benefit\"\u003e\n \u003cspan\u003e03\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eLight Everyday Control\u003c\/h3\u003e\n \u003cp\u003e\n Beard Balm adds subtle shape without the hard or sticky finish of\n heavier styling products.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-benefit\"\u003e\n \u003cspan\u003e04\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eCoordinated Fragrance\u003c\/h3\u003e\n \u003cp\u003e\n Both products share the Dapper Man fragrance, preventing\n competing scents within the grooming routine.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-benefit\"\u003e\n \u003cspan\u003e05\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSimple Two-Step System\u003c\/h3\u003e\n \u003cp\u003e\n Two complementary products create an effective daily routine\n without unnecessary complexity.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-benefit\"\u003e\n \u003cspan\u003e06\u003c\/span\u003e\n \u003cdiv\u003e\n \u003ch3\u003eSmall-Batch Craftsmanship\u003c\/h3\u003e\n \u003cp\u003e\n Handcrafted with care in South Carolina as part of The Black\n Label Men’s Collective.\n \u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- PERFECT FOR --\u003e\n \u003csection class=\"dm-perfect\"\u003e\n \u003cdiv class=\"dm-container\"\u003e\n \u003cdiv class=\"dm-perfect-grid\"\u003e\n\n \u003cdiv class=\"dm-perfect-copy\"\u003e\n\n \u003cspan class=\"dm-eyebrow\"\u003e\n Fresh, Polished and Always Appropriate\n \u003c\/span\u003e\n\n \u003ch2\u003e\n A signature ritual for the man who notices every detail.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Dapper Man is especially suited to men who prefer clean citrus,\n aromatic herbs and understated woods. Its refined versatility makes\n it ideal for the office, travel, daytime events, evenings out and\n any occasion where effortless polish matters.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-perfect-list\"\u003e\n \u003cdiv class=\"dm-perfect-item\"\u003eShort Beards\u003c\/div\u003e\n \u003cdiv class=\"dm-perfect-item\"\u003eFull Beards\u003c\/div\u003e\n \u003cdiv class=\"dm-perfect-item\"\u003eDry Facial Hair\u003c\/div\u003e\n \u003cdiv class=\"dm-perfect-item\"\u003eDaily Grooming\u003c\/div\u003e\n \u003cdiv class=\"dm-perfect-item\"\u003eProfessional Wear\u003c\/div\u003e\n \u003cdiv class=\"dm-perfect-item\"\u003eTravel\u003c\/div\u003e\n \u003cdiv class=\"dm-perfect-item\"\u003eYear-Round Use\u003c\/div\u003e\n \u003cdiv class=\"dm-perfect-item\"\u003eLuxury Gifts for Him\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- VALUE --\u003e\n \u003csection class=\"dm-value\"\u003e\n \u003cdiv class=\"dm-container\"\u003e\n\n \u003cdiv class=\"dm-value-box\"\u003e\n\n \u003cdiv class=\"dm-value-copy\"\u003e\n\n \u003cspan class=\"dm-eyebrow\"\u003e\n The Daily Ritual\n \u003c\/span\u003e\n\n \u003ch2\u003e\n The complete foundation of beard care.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n The Dapper Man Daily Ritual brings two complementary grooming steps\n together in one coordinated set. No competing fragrances. No\n uncertainty about which products work together. Just a focused\n routine created to condition, soften and refine the beard.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv class=\"dm-value-panel\"\u003e\n \u003cdiv class=\"dm-value-panel-inner\"\u003e\n\n \u003cspan class=\"dm-eyebrow\"\u003e\n Included in Your Ritual\n \u003c\/span\u003e\n\n \u003ch3\u003e\n One Beard Oil.\u003cbr\u003e\n One Beard Balm.\u003cbr\u003e\n One Signature.\n \u003c\/h3\u003e\n\n \u003cp\u003e\n A complete two-step Dapper Man grooming experience for softness,\n moisture, polish and everyday control.\n \u003c\/p\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- UPGRADE --\u003e\n \u003csection class=\"dm-upgrade\"\u003e\n \u003cdiv class=\"dm-upgrade-inner\"\u003e\n\n \u003cspan class=\"dm-eyebrow\"\u003e\n Take the Ritual Beyond the Beard\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Carry Dapper Man from beard to skin.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Complete the fragrance experience with the matching Black Label Luxury\n Cologne Oil. Apply it to pulse points after grooming to extend the\n bright citrus, aromatic lavender, vetiver and polished woods beyond the\n beard.\n \u003c\/p\u003e\n\n \u003ca class=\"dm-button\" href=\"\/products\/black-label-luxury-cologne-oil\"\u003e\n Explore Luxury Cologne Oil\n \u003c\/a\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FAQ --\u003e\n \u003csection class=\"dm-faq\"\u003e\n \u003cdiv class=\"dm-container\"\u003e\n\n \u003cspan class=\"dm-eyebrow\" style=\"text-align:center;\"\u003e\n The Details\n \u003c\/span\u003e\n\n \u003ch2 class=\"dm-section-heading\"\u003e\n Frequently Asked Questions\n \u003c\/h2\u003e\n\n \u003cdiv class=\"dm-faq-list\"\u003e\n\n \u003carticle class=\"dm-faq-item\"\u003e\n \u003ch3\u003e\n What is included in the Dapper Man Daily Ritual?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The set includes one full-size Dapper Man Beard Oil and one\n full-size Dapper Man Beard Balm.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-faq-item\"\u003e\n \u003ch3\u003e\n Should Beard Oil or Beard Balm be applied first?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Apply Beard Oil first so it can reach the facial hair and skin\n beneath the beard. Follow with Beard Balm to help seal in moisture,\n smooth the beard and add light control.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-faq-item\"\u003e\n \u003ch3\u003e\n Do I need both products?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Beard Oil focuses on conditioning and moisture, while Beard Balm\n adds smoothing, light hold and definition. They may be used\n separately, but they are designed to perform especially well\n together.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-faq-item\"\u003e\n \u003ch3\u003e\n What does Dapper Man smell like?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Dapper Man is a fresh aromatic masculine fragrance featuring\n bergamot, lemon, pink pepper, lavender, cardamom, geranium, vetiver,\n oakmoss, musk and polished woods.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-faq-item\"\u003e\n \u003ch3\u003e\n Is Dapper Man suitable for professional settings?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. Its clean citrus, aromatic herbs and refined woody finish make\n it especially well suited to the office, business travel, daytime\n events and other polished professional environments.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-faq-item\"\u003e\n \u003ch3\u003e\n Can Dapper Man be worn year-round?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. Its fresh aromatic profile is versatile enough for every\n season, with crisp citrus for warmer weather and vetiver, moss and\n woods providing depth during cooler months.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-faq-item\"\u003e\n \u003ch3\u003e\n Can I add the matching cologne oil?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n Yes. The Black Label Luxury Cologne Oil is available in Dapper Man\n and may be applied to pulse points after the beard-care ritual for\n a coordinated beard-to-skin fragrance experience.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003carticle class=\"dm-faq-item\"\u003e\n \u003ch3\u003e\n Does this make a good gift?\n \u003c\/h3\u003e\n\n \u003cp\u003e\n The Dapper Man Daily Ritual is an elevated grooming gift for\n birthdays, Father’s Day, holidays, anniversaries, weddings,\n graduations, promotions or any man who appreciates fresh fragrance\n and sophisticated daily grooming.\n \u003c\/p\u003e\n \u003c\/article\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n \u003c!-- FINAL CTA --\u003e\n \u003csection class=\"dm-final\"\u003e\n \u003cdiv class=\"dm-final-content\"\u003e\n\n \u003cspan class=\"dm-eyebrow\"\u003e\n Dapper Man\n \u003c\/span\u003e\n\n \u003ch2\u003e\n Condition. Control. Look effortlessly composed.\n \u003c\/h2\u003e\n\n \u003cp\u003e\n Bring softness, polish and the crisp sophistication of Dapper Man into\n one complete daily grooming ritual.\n \u003c\/p\u003e\n\n \u003cspan class=\"dm-final-prompt\"\u003e\n Add the Daily Ritual to Your Routine\n \u003c\/span\u003e\n\n \u003c\/div\u003e\n \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"LuLu \u0026 Oliver","offers":[{"title":"Default Title","offer_id":45952860848198,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/files\/DapperManBeardBalm.3_7196af02-13f8-426c-ab77-b791ef6e0da2.jpg?v=1785459078"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/collections\/BeardOilPic.2.jpg?v=1785460523","url":"https:\/\/luluandoliver.com\/collections\/the-black-label-daily-ritual.oembed","provider":"LuLu \u0026 Oliver","version":"1.0","type":"link"}