{"product_id":"viking-valor-luxury-beard-balm","title":"Viking Valor Luxury Beard Balm","description":"\u003cstyle\u003e\n  .vv-balm-page {\n    --vv-black: #10100f;\n    --vv-charcoal: #252421;\n    --vv-deep-green: #28302c;\n    --vv-forest: #46534b;\n    --vv-cream: #f7f4ed;\n    --vv-sand: #e9e1d5;\n    --vv-gold: #b59763;\n    --vv-soft-gold: #d9c5a0;\n    --vv-ink: #28251f;\n    --vv-muted: #6c665e;\n    --vv-white: #fffdf8;\n\n    max-width: 1040px;\n    margin: 0 auto 45px;\n    color: var(--vv-ink);\n    font-family: inherit;\n  }\n\n  .vv-balm-page *,\n  .vv-balm-page *::before,\n  .vv-balm-page *::after {\n    box-sizing: border-box;\n  }\n\n  .vv-balm-page h2,\n  .vv-balm-page h3,\n  .vv-balm-page p {\n    margin-top: 0;\n  }\n\n  .vv-balm-page h2,\n  .vv-balm-page h3 {\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-weight: 400;\n    line-height: 1.14;\n  }\n\n  .vv-balm-page p {\n    line-height: 1.78;\n  }\n\n  .vv-balm-page section {\n    margin-bottom: 22px;\n  }\n\n  .vv-eyebrow {\n    margin-bottom: 15px;\n    color: #7d6847;\n    font-size: 10px;\n    font-weight: 700;\n    letter-spacing: 0.22em;\n    text-transform: uppercase;\n  }\n\n  .vv-heading {\n    margin-bottom: 21px;\n    font-size: clamp(31px, 5vw, 48px);\n    letter-spacing: -0.025em;\n  }\n\n  .vv-button {\n    display: inline-block;\n    padding: 14px 23px;\n    border: 1px solid var(--vv-soft-gold);\n    background: var(--vv-soft-gold);\n    color: #1d1b18;\n    font-size: 10px;\n    font-weight: 700;\n    letter-spacing: 0.17em;\n    line-height: 1.3;\n    text-decoration: none;\n    text-transform: uppercase;\n    transition:\n      background 0.25s ease,\n      color 0.25s ease;\n  }\n\n  .vv-button:hover {\n    background: transparent;\n    color: var(--vv-white);\n  }\n\n  .vv-button-outline {\n    border-color: var(--vv-gold);\n    background: transparent;\n    color: var(--vv-ink);\n  }\n\n  .vv-button-outline:hover {\n    background: var(--vv-ink);\n    color: var(--vv-white);\n  }\n\n  \/* HERO *\/\n\n  .vv-hero {\n    position: relative;\n    overflow: hidden;\n    padding: 75px 55px;\n    background:\n      radial-gradient(\n        circle at 82% 23%,\n        rgba(217, 197, 160, 0.18),\n        transparent 27%\n      ),\n      linear-gradient(\n        135deg,\n        #0e0f0e 0%,\n        #252b27 56%,\n        #4b5148 100%\n      );\n    color: var(--vv-white);\n  }\n\n  .vv-hero::after {\n    position: absolute;\n    right: -95px;\n    bottom: -145px;\n    width: 365px;\n    height: 365px;\n    border: 1px solid rgba(217, 197, 160, 0.14);\n    border-radius: 50%;\n    content: \"\";\n  }\n\n  .vv-hero-content {\n    position: relative;\n    z-index: 2;\n    max-width: 760px;\n  }\n\n  .vv-hero .vv-eyebrow {\n    color: var(--vv-soft-gold);\n  }\n\n  .vv-hero h2 {\n    max-width: 740px;\n    margin-bottom: 18px;\n    color: var(--vv-white);\n    font-size: clamp(41px, 7vw, 67px);\n    letter-spacing: -0.035em;\n  }\n\n  .vv-hero-tagline {\n    margin-bottom: 24px;\n    color: var(--vv-soft-gold);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(21px, 3vw, 29px);\n    font-style: italic;\n  }\n\n  .vv-hero p {\n    max-width: 700px;\n    margin-bottom: 29px;\n    color: rgba(255, 253, 248, 0.79);\n    font-size: 16px;\n  }\n\n  \/* QUICK BENEFITS *\/\n\n  .vv-pillars {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    border: 1px solid rgba(40, 37, 31, 0.13);\n    background: var(--vv-cream);\n  }\n\n  .vv-pillar {\n    padding: 29px 24px;\n    text-align: center;\n  }\n\n  .vv-pillar + .vv-pillar {\n    border-left: 1px solid rgba(40, 37, 31, 0.13);\n  }\n\n  .vv-pillar strong {\n    display: block;\n    margin-bottom: 8px;\n    color: #5b4a31;\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 20px;\n    font-weight: 400;\n  }\n\n  .vv-pillar span {\n    color: var(--vv-muted);\n    font-size: 13px;\n    line-height: 1.6;\n  }\n\n  \/* STORY *\/\n\n  .vv-story {\n    padding: 64px 55px;\n    background: var(--vv-white);\n  }\n\n  .vv-story-grid {\n    display: grid;\n    grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr);\n    gap: 58px;\n    align-items: start;\n  }\n\n  .vv-story-title {\n    position: sticky;\n    top: 25px;\n  }\n\n  .vv-story-copy p {\n    margin-bottom: 18px;\n    color: #514c45;\n    font-size: 15px;\n  }\n\n  .vv-pullquote {\n    margin-top: 29px;\n    padding: 5px 0 5px 22px;\n    border-left: 1px solid var(--vv-gold);\n    color: #564a3a;\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(21px, 3vw, 27px);\n    font-style: italic;\n    line-height: 1.55;\n  }\n\n  \/* FRAGRANCE *\/\n\n  .vv-fragrance {\n    padding: 65px 55px;\n    background:\n      radial-gradient(\n        circle at 84% 19%,\n        rgba(181, 151, 99, 0.16),\n        transparent 25%\n      ),\n      var(--vv-charcoal);\n    color: var(--vv-white);\n  }\n\n  .vv-fragrance-header {\n    max-width: 760px;\n    margin-bottom: 35px;\n  }\n\n  .vv-fragrance .vv-eyebrow {\n    color: var(--vv-soft-gold);\n  }\n\n  .vv-fragrance h2 {\n    color: var(--vv-white);\n  }\n\n  .vv-fragrance-header p {\n    color: rgba(255, 253, 248, 0.74);\n    font-size: 15px;\n  }\n\n  .vv-notes-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 15px;\n  }\n\n  .vv-note-card {\n    padding: 29px 24px;\n    border-top: 1px solid var(--vv-gold);\n    background: rgba(255, 255, 255, 0.045);\n  }\n\n  .vv-note-card span {\n    display: block;\n    margin-bottom: 12px;\n    color: var(--vv-soft-gold);\n    font-size: 9px;\n    font-weight: 700;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n  }\n\n  .vv-note-card h3 {\n    margin-bottom: 11px;\n    color: var(--vv-white);\n    font-size: 23px;\n  }\n\n  .vv-note-card p {\n    margin-bottom: 0;\n    color: rgba(255, 253, 248, 0.69);\n    font-size: 13px;\n  }\n\n  \/* PERFORMANCE *\/\n\n  .vv-performance {\n    padding: 65px 55px;\n    background: var(--vv-sand);\n  }\n\n  .vv-performance-header {\n    max-width: 770px;\n    margin-bottom: 36px;\n  }\n\n  .vv-performance-header p {\n    color: var(--vv-muted);\n    font-size: 15px;\n  }\n\n  .vv-performance-grid {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    gap: 14px;\n  }\n\n  .vv-performance-card {\n    padding: 27px 22px;\n    background: rgba(255, 255, 255, 0.6);\n    border-top: 1px solid var(--vv-gold);\n  }\n\n  .vv-performance-number {\n    display: block;\n    margin-bottom: 14px;\n    color: var(--vv-gold);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 29px;\n  }\n\n  .vv-performance-card h3 {\n    margin-bottom: 9px;\n    font-size: 21px;\n  }\n\n  .vv-performance-card p {\n    margin-bottom: 0;\n    color: var(--vv-muted);\n    font-size: 13px;\n  }\n\n  \/* FORMULA STORY *\/\n\n  .vv-formula {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    background: var(--vv-deep-green);\n    color: var(--vv-white);\n  }\n\n  .vv-formula-copy {\n    padding: 65px 55px;\n  }\n\n  .vv-formula .vv-eyebrow {\n    color: var(--vv-soft-gold);\n  }\n\n  .vv-formula h2 {\n    color: var(--vv-white);\n  }\n\n  .vv-formula-copy p {\n    color: rgba(255, 253, 248, 0.74);\n    font-size: 15px;\n  }\n\n  .vv-formula-panel {\n    display: flex;\n    align-items: center;\n    padding: 52px;\n    background:\n      radial-gradient(\n        circle at center,\n        rgba(217, 197, 160, 0.17),\n        transparent 35%\n      ),\n      #171a18;\n  }\n\n  .vv-formula-list {\n    width: 100%;\n  }\n\n  .vv-formula-item {\n    padding: 19px 0;\n    border-bottom: 1px solid rgba(217, 197, 160, 0.18);\n  }\n\n  .vv-formula-item:last-child {\n    border-bottom: 0;\n  }\n\n  .vv-formula-item strong {\n    display: block;\n    margin-bottom: 6px;\n    color: var(--vv-soft-gold);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 21px;\n    font-weight: 400;\n  }\n\n  .vv-formula-item p {\n    margin-bottom: 0;\n    color: rgba(255, 253, 248, 0.7);\n    font-size: 13px;\n  }\n\n  \/* HOW TO USE *\/\n\n  .vv-ritual {\n    padding: 65px 55px;\n    background: var(--vv-white);\n  }\n\n  .vv-ritual-header {\n    margin-bottom: 36px;\n    text-align: center;\n  }\n\n  .vv-ritual-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 15px;\n  }\n\n  .vv-ritual-step {\n    padding: 29px 24px;\n    border-top: 1px solid var(--vv-gold);\n    background: var(--vv-cream);\n  }\n\n  .vv-ritual-step span {\n    display: block;\n    margin-bottom: 13px;\n    color: var(--vv-gold);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 30px;\n  }\n\n  .vv-ritual-step h3 {\n    margin-bottom: 9px;\n    font-size: 22px;\n  }\n\n  .vv-ritual-step p {\n    margin-bottom: 0;\n    color: var(--vv-muted);\n    font-size: 13px;\n  }\n\n  \/* PERFECT FOR *\/\n\n  .vv-perfect {\n    padding: 65px 55px;\n    background: var(--vv-cream);\n  }\n\n  .vv-perfect-grid {\n    display: grid;\n    grid-template-columns: 0.9fr 1.1fr;\n    gap: 52px;\n    align-items: center;\n  }\n\n  .vv-perfect-copy p {\n    color: var(--vv-muted);\n    font-size: 15px;\n  }\n\n  .vv-perfect-list {\n    padding: 30px;\n    border: 1px solid rgba(40, 37, 31, 0.13);\n    background: var(--vv-white);\n  }\n\n  .vv-perfect-item {\n    display: flex;\n    gap: 13px;\n    padding: 14px 0;\n    border-bottom: 1px solid rgba(40, 37, 31, 0.1);\n    color: #554e44;\n    font-size: 13px;\n    line-height: 1.55;\n  }\n\n  .vv-perfect-item:last-child {\n    border-bottom: 0;\n  }\n\n  .vv-perfect-mark {\n    flex: 0 0 auto;\n    color: var(--vv-gold);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 18px;\n  }\n\n  \/* LAYERING *\/\n\n  .vv-layering {\n    padding: 67px 55px;\n    background:\n      radial-gradient(\n        circle at 16% 20%,\n        rgba(217, 197, 160, 0.15),\n        transparent 24%\n      ),\n      linear-gradient(\n        135deg,\n        #10100f 0%,\n        #292824 100%\n      );\n    color: var(--vv-white);\n    text-align: center;\n  }\n\n  .vv-layering-content {\n    max-width: 740px;\n    margin: 0 auto;\n  }\n\n  .vv-layering .vv-eyebrow {\n    color: var(--vv-soft-gold);\n  }\n\n  .vv-layering h2 {\n    color: var(--vv-white);\n  }\n\n  .vv-layering p {\n    color: rgba(255, 253, 248, 0.74);\n    font-size: 15px;\n  }\n\n  .vv-layering .vv-button {\n    margin-top: 9px;\n  }\n\n  \/* FINAL *\/\n\n  .vv-final {\n    padding: 68px 42px;\n    background: var(--vv-sand);\n    text-align: center;\n  }\n\n  .vv-final h2 {\n    margin-bottom: 19px;\n    font-size: clamp(34px, 5vw, 52px);\n  }\n\n  .vv-final p {\n    max-width: 700px;\n    margin: 0 auto 28px;\n    color: var(--vv-muted);\n    font-size: 15px;\n  }\n\n  @media screen and (max-width: 850px) {\n    .vv-story-grid,\n    .vv-formula,\n    .vv-perfect-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .vv-story-title {\n      position: static;\n    }\n\n    .vv-performance-grid {\n      grid-template-columns: repeat(2, 1fr);\n    }\n  }\n\n  @media screen and (max-width: 700px) {\n    .vv-pillars,\n    .vv-notes-grid,\n    .vv-ritual-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .vv-pillar + .vv-pillar {\n      border-top: 1px solid rgba(40, 37, 31, 0.13);\n      border-left: 0;\n    }\n  }\n\n  @media screen and (max-width: 550px) {\n    .vv-hero,\n    .vv-story,\n    .vv-fragrance,\n    .vv-performance,\n    .vv-formula-copy,\n    .vv-formula-panel,\n    .vv-ritual,\n    .vv-perfect,\n    .vv-layering,\n    .vv-final {\n      padding-right: 23px;\n      padding-left: 23px;\n    }\n\n    .vv-hero {\n      padding-top: 58px;\n      padding-bottom: 58px;\n    }\n\n    .vv-performance-grid {\n      grid-template-columns: 1fr;\n    }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"vv-balm-page\"\u003e\n\n  \u003c!-- HERO --\u003e\n  \u003csection class=\"vv-hero\"\u003e\n    \u003cdiv class=\"vv-hero-content\"\u003e\n\n      \u003cdiv class=\"vv-eyebrow\"\u003e\n        The Black Label Grooming Collection\n      \u003c\/div\u003e\n\n      \u003ch2\u003e\n        Viking Valor Beard Balm\n      \u003c\/h2\u003e\n\n      \u003cdiv class=\"vv-hero-tagline\"\u003e\n        Strength without noise. Presence without pretense.\n      \u003c\/div\u003e\n\n      \u003cp\u003e\n        A conditioning beard balm created for the man who moves with purpose.\n        Viking Valor softens coarse facial hair, helps control unruly texture\n        and leaves the beard lightly shaped with a fresh aromatic fragrance of\n        bright citrus, cooling herbs, refined spice and grounded woods.\n      \u003c\/p\u003e\n\n      \u003ca class=\"vv-button\" href=\"#viking-valor-details\"\u003e\n        Discover Viking Valor\n      \u003c\/a\u003e\n\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- QUICK BENEFITS --\u003e\n  \u003csection class=\"vv-pillars\"\u003e\n\n    \u003cdiv class=\"vv-pillar\"\u003e\n      \u003cstrong\u003eConditions and Softens\u003c\/strong\u003e\n      \u003cspan\u003e\n        Helps coarse or dry facial hair feel smoother, fuller and more\n        manageable.\n      \u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"vv-pillar\"\u003e\n      \u003cstrong\u003eFlexible Beard Control\u003c\/strong\u003e\n      \u003cspan\u003e\n        Provides light-to-medium hold for shaping, smoothing and taming\n        flyaways.\n      \u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"vv-pillar\"\u003e\n      \u003cstrong\u003eFresh Aromatic Fragrance\u003c\/strong\u003e\n      \u003cspan\u003e\n        Citrus, herbs, spice and woods create a clean masculine signature.\n      \u003c\/span\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- FRAGRANCE STORY --\u003e\n  \u003csection class=\"vv-story\" id=\"viking-valor-details\"\u003e\n\n    \u003cdiv class=\"vv-story-grid\"\u003e\n\n      \u003cdiv class=\"vv-story-title\"\u003e\n\n        \u003cdiv class=\"vv-eyebrow\"\u003e\n          The Fragrance Story\n        \u003c\/div\u003e\n\n        \u003ch2 class=\"vv-heading\"\u003e\n          Created for the Man Who Moves Forward\n        \u003c\/h2\u003e\n\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"vv-story-copy\"\u003e\n\n        \u003cp\u003e\n          There is a particular kind of strength that does not ask to be\n          noticed. It is steady, grounded and entirely certain of itself.\n          Viking Valor was created to capture that presence.\n        \u003c\/p\u003e\n\n        \u003cp\u003e\n          Inspired by open water, crisp northern air and the enduring spirit\n          of exploration, the fragrance begins with a bright rush of citrus\n          and bergamot. Peppermint and aromatic green notes introduce an\n          invigorating freshness, while subtle spice gives the opening a\n          sharper, more commanding edge.\n        \u003c\/p\u003e\n\n        \u003cp\u003e\n          Lavender, rosemary and sage form a clean aromatic heart, bringing\n          balance and refinement to the composition. As the fragrance settles,\n          sandalwood, cedarwood and vetiver create a dry, grounded foundation\n          with warmth, depth and quiet masculine strength.\n        \u003c\/p\u003e\n\n        \u003cp\u003e\n          The result feels polished rather than overpowering—fresh enough for\n          daily wear, substantial enough to leave an impression and timeless\n          enough to become part of a gentleman’s signature grooming ritual.\n        \u003c\/p\u003e\n\n        \u003cdiv class=\"vv-pullquote\"\u003e\n          Clean. Masculine. Uncompromising.\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- FRAGRANCE NOTES --\u003e\n  \u003csection class=\"vv-fragrance\"\u003e\n\n    \u003cdiv class=\"vv-fragrance-header\"\u003e\n\n      \u003cdiv class=\"vv-eyebrow\"\u003e\n        The Scent Profile\n      \u003c\/div\u003e\n\n      \u003ch2 class=\"vv-heading\"\u003e\n        Fresh Aromatic Notes Grounded in Woods\n      \u003c\/h2\u003e\n\n      \u003cp\u003e\n        An invigorating composition that moves from bright citrus and cool\n        herbs into refined spice, dry woods and clean musk.\n      \u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"vv-notes-grid\"\u003e\n\n      \u003carticle class=\"vv-note-card\"\u003e\n        \u003cspan\u003eTop Notes\u003c\/span\u003e\n\n        \u003ch3\u003eBright and Invigorating\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Calabrian bergamot, Sicilian lemon, peppermint, pink pepper,\n          absinthe and orange.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"vv-note-card\"\u003e\n        \u003cspan\u003eHeart Notes\u003c\/span\u003e\n\n        \u003ch3\u003eAromatic and Refined\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Lavender, clove, Bulgarian rose, allspice and softly polished orris.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"vv-note-card\"\u003e\n        \u003cspan\u003eBase Notes\u003c\/span\u003e\n\n        \u003ch3\u003eGrounded and Masculine\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Sandalwood, cedarwood, Haitian vetiver, white musk and smooth tonka\n          bean.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- PERFORMANCE --\u003e\n  \u003csection class=\"vv-performance\"\u003e\n\n    \u003cdiv class=\"vv-performance-header\"\u003e\n\n      \u003cdiv class=\"vv-eyebrow\"\u003e\n        Grooming Performance\n      \u003c\/div\u003e\n\n      \u003ch2 class=\"vv-heading\"\u003e\n        Condition. Control. Refine.\n      \u003c\/h2\u003e\n\n      \u003cp\u003e\n        Viking Valor Beard Balm combines conditioning care with natural,\n        flexible control to help the beard look more polished without feeling\n        heavy, stiff or overworked.\n      \u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"vv-performance-grid\"\u003e\n\n      \u003carticle class=\"vv-performance-card\"\u003e\n        \u003cspan class=\"vv-performance-number\"\u003e01\u003c\/span\u003e\n\n        \u003ch3\u003eSoftens\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Helps improve the feel of coarse, dry or difficult beard hair.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"vv-performance-card\"\u003e\n        \u003cspan class=\"vv-performance-number\"\u003e02\u003c\/span\u003e\n\n        \u003ch3\u003eConditions\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Nourishing oils and aloe help care for both the beard and the skin\n          beneath it.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"vv-performance-card\"\u003e\n        \u003cspan class=\"vv-performance-number\"\u003e03\u003c\/span\u003e\n\n        \u003ch3\u003eShapes\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Natural waxes help guide the beard into place with flexible,\n          touchable hold.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"vv-performance-card\"\u003e\n        \u003cspan class=\"vv-performance-number\"\u003e04\u003c\/span\u003e\n\n        \u003ch3\u003eFinishes\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Leaves the beard looking healthy, intentional and naturally refined.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- FORMULA --\u003e\n  \u003csection class=\"vv-formula\"\u003e\n\n    \u003cdiv class=\"vv-formula-copy\"\u003e\n\n      \u003cdiv class=\"vv-eyebrow\"\u003e\n        The Conditioning Formula\n      \u003c\/div\u003e\n\n      \u003ch2 class=\"vv-heading\"\u003e\n        Rich Enough to Condition. Light Enough for Daily Wear.\n      \u003c\/h2\u003e\n\n      \u003cp\u003e\n        Viking Valor is crafted from a nourishing blend of botanical oils,\n        aloe and natural waxes selected to support a softer, smoother and more\n        manageable beard.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Beeswax provides natural structure and helps tame stray hairs without\n        creating a rigid finish. Conditioning oils work through the beard to\n        improve softness and reduce the dry, rough feeling common with longer\n        or coarser facial hair.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        The balm melts easily between the hands, distributes through the beard\n        and settles into a flexible finish that feels comfortable throughout\n        the day.\n      \u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"vv-formula-panel\"\u003e\n\n      \u003cdiv class=\"vv-formula-list\"\u003e\n\n        \u003cdiv class=\"vv-formula-item\"\u003e\n          \u003cstrong\u003eBotanical Oils\u003c\/strong\u003e\n          \u003cp\u003e\n            Help soften coarse facial hair and support a smoother beard feel.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"vv-formula-item\"\u003e\n          \u003cstrong\u003eAloe\u003c\/strong\u003e\n          \u003cp\u003e\n            Adds another layer of conditioning care for the beard and skin.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"vv-formula-item\"\u003e\n          \u003cstrong\u003eNatural Waxes\u003c\/strong\u003e\n          \u003cp\u003e\n            Provide flexible shaping and help bring flyaways under control.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"vv-formula-item\"\u003e\n          \u003cstrong\u003eFine Fragrance\u003c\/strong\u003e\n          \u003cp\u003e\n            Finishes the grooming ritual with Viking Valor’s distinctive\n            aromatic signature.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- HOW TO USE --\u003e\n  \u003csection class=\"vv-ritual\"\u003e\n\n    \u003cdiv class=\"vv-ritual-header\"\u003e\n\n      \u003cdiv class=\"vv-eyebrow\"\u003e\n        The Black Label Ritual\n      \u003c\/div\u003e\n\n      \u003ch2 class=\"vv-heading\"\u003e\n        How to Apply Viking Valor Beard Balm\n      \u003c\/h2\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"vv-ritual-grid\"\u003e\n\n      \u003carticle class=\"vv-ritual-step\"\u003e\n        \u003cspan\u003e01\u003c\/span\u003e\n\n        \u003ch3\u003eBegin With Less\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Remove a small amount of balm with the back of a fingernail. Add more\n          only as needed for the length and density of your beard.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"vv-ritual-step\"\u003e\n        \u003cspan\u003e02\u003c\/span\u003e\n\n        \u003ch3\u003eWarm the Balm\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Rub between the palms and fingertips until the balm softens and is\n          distributed evenly across the hands.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"vv-ritual-step\"\u003e\n        \u003cspan\u003e03\u003c\/span\u003e\n\n        \u003ch3\u003eWork Through and Shape\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Massage through the beard from root to end, then shape with the\n          hands, a beard comb or a grooming brush.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- PERFECT FOR --\u003e\n  \u003csection class=\"vv-perfect\"\u003e\n\n    \u003cdiv class=\"vv-perfect-grid\"\u003e\n\n      \u003cdiv class=\"vv-perfect-copy\"\u003e\n\n        \u003cdiv class=\"vv-eyebrow\"\u003e\n          Perfect For\n        \u003c\/div\u003e\n\n        \u003ch2 class=\"vv-heading\"\u003e\n          Daily Grooming With Quiet Confidence\n        \u003c\/h2\u003e\n\n        \u003cp\u003e\n          Viking Valor is an excellent choice for the gentleman who prefers\n          fresh, aromatic fragrances and wants conditioning with enough control\n          to create a polished, intentional finish.\n        \u003c\/p\u003e\n\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"vv-perfect-list\"\u003e\n\n        \u003cdiv class=\"vv-perfect-item\"\u003e\n          \u003cspan class=\"vv-perfect-mark\"\u003e◇\u003c\/span\u003e\n          \u003cspan\u003eDaily beard conditioning and styling\u003c\/span\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"vv-perfect-item\"\u003e\n          \u003cspan class=\"vv-perfect-mark\"\u003e◇\u003c\/span\u003e\n          \u003cspan\u003eMedium to longer beards requiring added control\u003c\/span\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"vv-perfect-item\"\u003e\n          \u003cspan class=\"vv-perfect-mark\"\u003e◇\u003c\/span\u003e\n          \u003cspan\u003eCoarse, dry or difficult facial hair\u003c\/span\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"vv-perfect-item\"\u003e\n          \u003cspan class=\"vv-perfect-mark\"\u003e◇\u003c\/span\u003e\n          \u003cspan\u003eTaming flyaways without a stiff finish\u003c\/span\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"vv-perfect-item\"\u003e\n          \u003cspan class=\"vv-perfect-mark\"\u003e◇\u003c\/span\u003e\n          \u003cspan\u003eMen who prefer fresh aromatic and woody fragrances\u003c\/span\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"vv-perfect-item\"\u003e\n          \u003cspan class=\"vv-perfect-mark\"\u003e◇\u003c\/span\u003e\n          \u003cspan\u003eLayering with Viking Valor Beard Oil\u003c\/span\u003e\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- LAYERING --\u003e\n  \u003csection class=\"vv-layering\"\u003e\n\n    \u003cdiv class=\"vv-layering-content\"\u003e\n\n      \u003cdiv class=\"vv-eyebrow\"\u003e\n        Complete the Ritual\n      \u003c\/div\u003e\n\n      \u003ch2 class=\"vv-heading\"\u003e\n        Layer With Viking Valor Beard Oil\n      \u003c\/h2\u003e\n\n      \u003cp\u003e\n        Apply Viking Valor Beard Oil first to condition the facial hair and\n        skin beneath the beard. Allow it to absorb, then finish with the beard\n        balm to add softness, shape and flexible control.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Layering the matching fragrance creates a seamless grooming experience\n        built around bright citrus, aromatic herbs, clean spice and grounded\n        woods.\n      \u003c\/p\u003e\n\n      \u003ca class=\"vv-button\" href=\"\/collections\/the-black-label-luxury-beard-oils\/products\/viking-valor-luxury-beard-oil\"\u003e\n        Explore Viking Valor Beard Oil\n      \u003c\/a\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- FINAL CTA --\u003e\n  \u003csection class=\"vv-final\"\u003e\n\n    \u003cdiv class=\"vv-eyebrow\"\u003e\n      Viking Valor\n    \u003c\/div\u003e\n\n    \u003ch2\u003e\n      For the Man Who Moves Forward\n    \u003c\/h2\u003e\n\n    \u003cp\u003e\n      Conditioning care, flexible control and a fresh aromatic fragrance\n      created for the gentleman who carries strength quietly and wears\n      confidence naturally.\n    \u003c\/p\u003e\n\n    \u003ca class=\"vv-button vv-button-outline\" href=\"#product-form\"\u003e\n      Add Viking Valor to Your Ritual\n    \u003c\/a\u003e\n\n  \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"LuLu \u0026 Oliver","offers":[{"title":"Default Title","offer_id":44928758317126,"sku":"beard balm viking valor","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/files\/BeardBalm-VikingValor.1.jpg?v=1776810611","url":"https:\/\/luluandoliver.com\/products\/viking-valor-luxury-beard-balm","provider":"LuLu \u0026 Oliver","version":"1.0","type":"link"}