{"product_id":"viking-valor-luxury-beard-oil","title":"Viking Valor Luxury Beard Oil","description":"\u003cstyle\u003e\n  .bl-product-description {\n    --bl-black: #151410;\n    --bl-charcoal: #28241e;\n    --bl-ivory: #f7f3ee;\n    --bl-cream: #eee5d8;\n    --bl-gold: #b59662;\n    --bl-soft-gold: #d7bd91;\n    --bl-text: #302d28;\n    --bl-muted: #6c665e;\n\n    max-width: 980px;\n    margin: 0 auto;\n    color: var(--bl-text);\n    font-family: inherit;\n  }\n\n  .bl-product-description *,\n  .bl-product-description *::before,\n  .bl-product-description *::after {\n    box-sizing: border-box;\n  }\n\n  .bl-product-description h2,\n  .bl-product-description h3,\n  .bl-product-description p {\n    margin-top: 0;\n  }\n\n  .bl-product-description h2,\n  .bl-product-description h3 {\n    color: inherit;\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-weight: 400;\n    line-height: 1.12;\n  }\n\n  .bl-product-description p {\n    line-height: 1.75;\n  }\n\n  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27px);\n    font-style: italic;\n  }\n\n  .bl-product-intro p {\n    max-width: 780px;\n    margin-bottom: 0;\n    color: rgba(255, 253, 249, 0.78);\n    font-size: 16px;\n  }\n\n  \/* QUICK BENEFITS *\/\n\n  .bl-quick-benefits {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    border: 1px solid rgba(48, 45, 40, 0.14);\n    background: var(--bl-ivory);\n  }\n\n  .bl-quick-benefit {\n    padding: 26px 23px;\n    text-align: center;\n  }\n\n  .bl-quick-benefit + .bl-quick-benefit {\n    border-left: 1px solid rgba(48, 45, 40, 0.14);\n  }\n\n  .bl-quick-benefit strong {\n    display: block;\n    margin-bottom: 7px;\n    color: #5b482f;\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 19px;\n    font-weight: 400;\n  }\n\n  .bl-quick-benefit span {\n    color: var(--bl-muted);\n    font-size: 13px;\n    line-height: 1.55;\n  }\n\n  \/* SCENT STORY *\/\n\n  .bl-scent-story {\n    padding: 51px 42px;\n    background: #fffdf9;\n  }\n\n  .bl-scent-story h2,\n  .bl-formula h2,\n  .bl-how-to h2 {\n    margin-bottom: 22px;\n    font-size: clamp(31px, 4vw, 44px);\n    letter-spacing: -0.02em;\n  }\n\n  .bl-scent-story p {\n    margin-bottom: 17px;\n    font-size: 15px;\n  }\n\n  .bl-scent-signature {\n    margin-top: 29px;\n    padding-left: 20px;\n    border-left: 1px solid var(--bl-gold);\n    color: #554a3d;\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 21px;\n    font-style: italic;\n    line-height: 1.55;\n  }\n\n  \/* FRAGRANCE NOTES *\/\n\n  .bl-notes {\n    padding: 48px 42px;\n    background: var(--bl-cream);\n  }\n\n  .bl-notes-header {\n    margin-bottom: 29px;\n    text-align: center;\n  }\n\n  .bl-notes-header h2 {\n    margin-bottom: 0;\n    font-size: clamp(30px, 4vw, 43px);\n  }\n\n  .bl-note-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 14px;\n  }\n\n  .bl-note-card {\n    padding: 27px 22px;\n    border-top: 1px solid var(--bl-gold);\n    background: rgba(255, 255, 255, 0.48);\n    text-align: center;\n  }\n\n  .bl-note-card h3 {\n    margin-bottom: 9px;\n    font-size: 22px;\n  }\n\n  .bl-note-card p {\n    margin-bottom: 0;\n    color: var(--bl-muted);\n    font-size: 13px;\n  }\n\n  \/* FORMULA *\/\n\n  .bl-formula {\n    padding: 51px 42px;\n    background: var(--bl-black);\n    color: #fffdf9;\n  }\n\n  .bl-formula .bl-eyebrow {\n    color: var(--bl-soft-gold);\n  }\n\n  .bl-formula h2 {\n    color: #fffdf9;\n  }\n\n  .bl-formula p {\n    margin-bottom: 17px;\n    color: rgba(255, 253, 249, 0.74);\n    font-size: 15px;\n  }\n\n  .bl-ingredient-list {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-top: 27px;\n  }\n\n  .bl-ingredient {\n    padding: 9px 12px;\n    border: 1px solid rgba(215, 189, 145, 0.32);\n    color: var(--bl-soft-gold);\n    font-size: 9px;\n    font-weight: 700;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n  }\n\n  \/* HOW TO USE *\/\n\n  .bl-how-to {\n    padding: 51px 42px;\n    background: var(--bl-ivory);\n  }\n\n  .bl-step-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 16px;\n    margin-top: 30px;\n  }\n\n  .bl-step {\n    padding: 25px 22px;\n    border-top: 1px solid var(--bl-gold);\n    background: rgba(255, 255, 255, 0.47);\n  }\n\n  .bl-step-number {\n    display: block;\n    margin-bottom: 15px;\n    color: var(--bl-gold);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 31px;\n  }\n\n  .bl-step h3 {\n    margin-bottom: 9px;\n    font-size: 21px;\n  }\n\n  .bl-step p {\n    margin-bottom: 0;\n    color: var(--bl-muted);\n    font-size: 13px;\n  }\n\n  \/* PRODUCT DETAILS *\/\n\n  .bl-details {\n    padding: 39px 42px;\n    border: 1px solid rgba(48, 45, 40, 0.14);\n    background: #fffdf9;\n  }\n\n  .bl-details-grid {\n    display: grid;\n    grid-template-columns: repeat(2, 1fr);\n    gap: 18px 44px;\n  }\n\n  .bl-detail {\n    padding-bottom: 12px;\n    border-bottom: 1px solid rgba(48, 45, 40, 0.12);\n  }\n\n  .bl-detail strong {\n    display: block;\n    margin-bottom: 5px;\n    color: #5d4b33;\n    font-size: 10px;\n    letter-spacing: 0.13em;\n    text-transform: uppercase;\n  }\n\n  .bl-detail span {\n    color: var(--bl-muted);\n    font-size: 14px;\n  }\n\n  \/* FINAL STATEMENT *\/\n\n  .bl-final-statement {\n    padding: 44px 35px;\n    background: var(--bl-charcoal);\n    color: #fffdf9;\n    text-align: center;\n  }\n\n  .bl-final-statement p {\n    max-width: 710px;\n    margin: 0 auto;\n    color: rgba(255, 253, 249, 0.8);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(20px, 3vw, 27px);\n    font-style: italic;\n    line-height: 1.55;\n  }\n\n  @media screen and (max-width: 760px) {\n    .bl-quick-benefits,\n    .bl-note-grid,\n    .bl-step-grid,\n    .bl-details-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .bl-quick-benefit + .bl-quick-benefit {\n      border-top: 1px solid rgba(48, 45, 40, 0.14);\n      border-left: 0;\n    }\n  }\n\n  @media screen and (max-width: 550px) {\n    .bl-product-intro,\n    .bl-scent-story,\n    .bl-notes,\n    .bl-formula,\n    .bl-how-to,\n    .bl-details {\n      padding-right: 23px;\n      padding-left: 23px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"bl-product-description\"\u003e\n\n  \u003c!-- INTRODUCTION --\u003e\n  \u003csection class=\"bl-product-intro\"\u003e\n\n    \u003cdiv class=\"bl-eyebrow\"\u003e\n      The Black Label Beard Oil Collection\n    \u003c\/div\u003e\n\n    \u003ch2\u003eViking Valor Beard Oil\u003c\/h2\u003e\n\n    \u003cdiv class=\"bl-product-tagline\"\u003e\n      Fearless. Fresh. Unrelenting.\n    \u003c\/div\u003e\n\n    \u003cp\u003e\n      A bold, invigorating luxury beard oil layered with cool citrus,\n      crisp aromatics, fresh herbs, subtle spice, smooth woods and clean\n      musk. Viking Valor is created for the man who moves with purpose,\n      meets every challenge directly and carries his strength without\n      needing to prove it.\n    \u003c\/p\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- QUICK BENEFITS --\u003e\n  \u003csection class=\"bl-quick-benefits\"\u003e\n\n    \u003cdiv class=\"bl-quick-benefit\"\u003e\n      \u003cstrong\u003eSoftens \u0026amp; Conditions\u003c\/strong\u003e\n\n      \u003cspan\u003e\n        Helps improve the texture, flexibility and manageability of coarse\n        facial hair.\n      \u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"bl-quick-benefit\"\u003e\n      \u003cstrong\u003eNourishes the Skin\u003c\/strong\u003e\n\n      \u003cspan\u003e\n        Delivers lightweight moisture to the skin beneath the beard without\n        a heavy or greasy finish.\n      \u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"bl-quick-benefit\"\u003e\n      \u003cstrong\u003eFresh Fine Fragrance\u003c\/strong\u003e\n\n      \u003cspan\u003e\n        Leaves behind a crisp, aromatic scent with a clean, masculine\n        finish.\n      \u003c\/span\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- SCENT STORY --\u003e\n  \u003csection class=\"bl-scent-story\"\u003e\n\n    \u003cdiv class=\"bl-eyebrow\"\u003e\n      The Fragrance\n    \u003c\/div\u003e\n\n    \u003ch2\u003eBorn of Cold Air and Open Water\u003c\/h2\u003e\n\n    \u003cp\u003e\n      Viking Valor opens with a striking burst of cool citrus and crisp\n      aromatic notes. Bright, clean and immediately energizing, the opening\n      cuts through the ordinary with unmistakable clarity.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      As the fragrance develops, fresh herbs and subtle spice emerge at the\n      heart. Green, controlled and distinctly masculine, these notes bring\n      depth without weighing down the composition.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      Smooth woods and clean musk settle close to the skin in the dry down,\n      creating a grounded finish that feels disciplined, confident and\n      quietly powerful.\n    \u003c\/p\u003e\n\n    \u003cdiv class=\"bl-scent-signature\"\u003e\n      Inspired by the spirit of the North—where cold air meets open water\n      and strength is earned, never given.\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- FRAGRANCE NOTES --\u003e\n  \u003csection class=\"bl-notes\"\u003e\n\n    \u003cdiv class=\"bl-notes-header\"\u003e\n\n      \u003cdiv class=\"bl-eyebrow\"\u003e\n        Fragrance Profile\n      \u003c\/div\u003e\n\n      \u003ch2\u003eThe Notes\u003c\/h2\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"bl-note-grid\"\u003e\n\n      \u003carticle class=\"bl-note-card\"\u003e\n        \u003ch3\u003eOpening\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Cool citrus and crisp aromatics create a bright, commanding and\n          energizing first impression.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"bl-note-card\"\u003e\n        \u003ch3\u003eHeart\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Fresh herbs and subtle spice bring green depth, discipline and\n          controlled masculine character.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"bl-note-card\"\u003e\n        \u003ch3\u003eDry Down\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Smooth woods and clean musk leave a grounded, confident and\n          enduring finish.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- CONDITIONING FORMULA --\u003e\n  \u003csection class=\"bl-formula\"\u003e\n\n    \u003cdiv class=\"bl-eyebrow\"\u003e\n      The Conditioning Formula\n    \u003c\/div\u003e\n\n    \u003ch2\u003eBuilt for Strength. Crafted for Control.\u003c\/h2\u003e\n\n    \u003cp\u003e\n      Viking Valor Beard Oil is crafted with a high-performance blend of\n      premium botanical oils selected to soften coarse facial hair, nourish\n      the skin beneath and support a smooth, disciplined appearance.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      Jojoba and argan oils help condition and soften the beard while\n      supporting flexibility and manageability. Aloe-infused coconut oil\n      delivers lightweight moisture to help comfort dry skin and reduce the\n      feeling of irritation beneath the beard.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      Grapeseed and hempseed oils provide lightweight strength and\n      resilience without weighing the beard down. Vitamin E completes the\n      formula, supporting a healthy-looking, well-groomed finish suitable\n      for daily use.\n    \u003c\/p\u003e\n\n    \u003cdiv class=\"bl-ingredient-list\"\u003e\n      \u003cspan class=\"bl-ingredient\"\u003eJojoba Oil\u003c\/span\u003e\n      \u003cspan class=\"bl-ingredient\"\u003eArgan Oil\u003c\/span\u003e\n      \u003cspan class=\"bl-ingredient\"\u003eAloe-Infused Coconut Oil\u003c\/span\u003e\n      \u003cspan class=\"bl-ingredient\"\u003eGrapeseed Oil\u003c\/span\u003e\n      \u003cspan class=\"bl-ingredient\"\u003eHempseed Oil\u003c\/span\u003e\n      \u003cspan class=\"bl-ingredient\"\u003eVitamin E\u003c\/span\u003e\n      \u003cspan class=\"bl-ingredient\"\u003ePremium Fragrance\u003c\/span\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- HOW TO USE --\u003e\n  \u003csection class=\"bl-how-to\"\u003e\n\n    \u003cdiv class=\"bl-eyebrow\"\u003e\n      The Grooming Ritual\n    \u003c\/div\u003e\n\n    \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n    \u003cdiv class=\"bl-step-grid\"\u003e\n\n      \u003carticle class=\"bl-step\"\u003e\n        \u003cspan class=\"bl-step-number\"\u003e01\u003c\/span\u003e\n\n        \u003ch3\u003eDispense\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Place several drops into the palm. Use less for a shorter beard\n          and add more as needed for additional length and density.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"bl-step\"\u003e\n        \u003cspan class=\"bl-step-number\"\u003e02\u003c\/span\u003e\n\n        \u003ch3\u003eMassage\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Rub the oil between the hands, then massage it through the beard\n          and into the skin beneath.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n      \u003carticle class=\"bl-step\"\u003e\n        \u003cspan class=\"bl-step-number\"\u003e03\u003c\/span\u003e\n\n        \u003ch3\u003eRefine\u003c\/h3\u003e\n\n        \u003cp\u003e\n          Smooth or comb the beard into place. Layer with beard balm when\n          additional shape, definition and control are desired.\n        \u003c\/p\u003e\n      \u003c\/article\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- PRODUCT DETAILS --\u003e\n  \u003csection class=\"bl-details\"\u003e\n\n    \u003cdiv class=\"bl-details-grid\"\u003e\n\n      \u003cdiv class=\"bl-detail\"\u003e\n        \u003cstrong\u003eScent Family\u003c\/strong\u003e\n        \u003cspan\u003eFresh, green and woody aromatic\u003c\/span\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"bl-detail\"\u003e\n        \u003cstrong\u003eFragrance Character\u003c\/strong\u003e\n        \u003cspan\u003eInvigorating, disciplined and confidently masculine\u003c\/span\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"bl-detail\"\u003e\n        \u003cstrong\u003eFinish\u003c\/strong\u003e\n        \u003cspan\u003eLightweight and non-greasy\u003c\/span\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"bl-detail\"\u003e\n        \u003cstrong\u003eBest For\u003c\/strong\u003e\n        \u003cspan\u003eDaily wear, daytime, business and year-round grooming\u003c\/span\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"bl-detail\"\u003e\n        \u003cstrong\u003eCrafted By\u003c\/strong\u003e\n        \u003cspan\u003eLuLu \u0026amp; Oliver in South Carolina\u003c\/span\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"bl-detail\"\u003e\n        \u003cstrong\u003eCollection\u003c\/strong\u003e\n        \u003cspan\u003eThe Black Label\u003c\/span\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003c!-- FINAL STATEMENT --\u003e\n  \u003csection class=\"bl-final-statement\"\u003e\n    \u003cp\u003e\n      Fresh air. Open water. Quiet strength. A fragrance built for forward\n      motion.\n    \u003c\/p\u003e\n  \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"LuLu \u0026 Oliver","offers":[{"title":"Default Title","offer_id":44922038878278,"sku":"beard oil viking valor","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/1948\/4742\/files\/Beard_Oil_Pic.1.jpg?v=1776862409","url":"https:\/\/luluandoliver.com\/products\/viking-valor-luxury-beard-oil","provider":"LuLu \u0026 Oliver","version":"1.0","type":"link"}