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The Black Label Beard Oil Collection

The Monarch Beard Oil

Power. Precision. Unmistakable presence.

A commanding luxury beard oil layered with bright citrus, crisp fruit, smoky woods, subtle spice, refined earthiness, rich woods and soft musk. The Monarch is crafted for the man who leads with restraint, moves with purpose and leaves a lasting impression without ever demanding attention.

Softens & Conditions Helps improve the texture, flexibility and manageability of coarse facial hair.
Strengthens & Hydrates Delivers lightweight botanical moisture to both the beard and the skin beneath.
Commanding Fine Fragrance Leaves behind a polished woody scent with warmth, depth and quiet authority.
The Fragrance

The Scent of Quiet Authority

The Monarch opens with a sharp, invigorating burst of bright citrus and crisp fruit. Clean, confident and immediately attention-grabbing, the opening creates a striking first impression without becoming overpowering.

As the fragrance develops, smoky woods, subtle spice and refined earthiness emerge at the heart. These notes add structure and authority, creating a balance that feels fresh yet grounded, bold yet completely controlled.

Rich woods, soft musk and lingering warmth settle close to the skin in the dry down. The finish is powerful, polished and undeniably masculine, leaving behind the kind of presence that remains long after the man has left the room.

Inspired by a lineage of power—where presence is inherited, restraint is mastered and authority is never questioned.
Fragrance Profile

The Notes

Opening

Bright citrus and crisp fruit create a sharp, clean and invigorating first impression.

Heart

Smoky woods, subtle spice and refined earthiness bring strength, depth and controlled authority.

Dry Down

Rich woods, soft musk and lingering warmth leave a polished, powerful and enduring finish.

The Conditioning Formula

High Performance. Impeccable Control.

The Monarch Beard Oil is formulated with a commanding blend of premium botanical oils selected to condition, strengthen and maintain control without leaving the beard feeling heavy or greasy.

Jojoba and argan oils provide targeted hydration, helping soften coarse facial hair while restoring a smooth, disciplined finish. Aloe-infused coconut oil works beneath the beard to condition the skin and help reduce dryness and discomfort.

Grapeseed and hempseed oils deliver lightweight strength, resilience and flexibility, allowing for control without heaviness. Vitamin E completes the formula, supporting a healthy-looking beard and a clean, well-groomed appearance.

Jojoba Oil Argan Oil Aloe-Infused Coconut Oil Grapeseed Oil Hempseed Oil Vitamin E Premium Fragrance
The Grooming Ritual

How to Use

01

Dispense

Place several drops into the palm. Use less for a shorter beard and add more as needed for additional length and density.

02

Massage

Rub the oil between the hands, then massage it through the beard and into the skin beneath.

03

Refine

Smooth or comb the beard into place. Layer with beard balm when additional shape, definition and control are desired.

Scent Family Woody aromatic with warm musk
Fragrance Character Commanding, refined and unmistakably masculine
Finish Lightweight and non-greasy
Best For Business, evening wear, date night and special occasions
Crafted By LuLu & Oliver in South Carolina
Collection The Black Label

Bold. Refined. Regal. The fragrance of a man whose presence is never questioned.

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