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LuLu & Oliver • The Black Label

Luxury Cologne Oil

Five distinctive fragrances. One unmistakable signature.

A refined collection of concentrated cologne oils created for the man who understands that presence is not demanded—it is remembered. Smooth, intimate and effortlessly wearable, each fragrance unfolds slowly on the skin to become uniquely his own.


Concentrated Cologne Oil Travel-Friendly Rollerball Five Signature Fragrances Handcrafted in South Carolina
A Different Kind of Fragrance

Quiet confidence, worn close.

The Black Label Luxury Cologne Oil collection was created for men who appreciate fragrance without excess. Each scent is polished, distinctive and designed to sit closer to the skin than a traditional spray cologne.

Rather than entering the room before you do, the fragrance becomes part of your presence—noticed in conversation, remembered in an embrace and rediscovered throughout the day.

Choose from five signature profiles, ranging from crisp and aromatic to smoky, warm, leathery, earthy and deeply refined.

“
A signature fragrance should never overpower the man wearing it. It should reveal him.

The Black Label Philosophy

I.

Concentrated

An oil-based format delivers fragrance directly to the skin, allowing the scent to unfold gradually rather than evaporating all at once.

II.

Intimate

Cologne oil creates a refined personal scent experience that remains closer to the wearer and draws others naturally closer.

III.

Effortless

The sleek rollerball format slips easily into a pocket, desk, travel bag or briefcase for precise application wherever the day leads.

The Fragrance Collection

Choose Your Signature

Five distinct expressions of modern masculinity. Explore each fragrance profile below, then select your preferred scent from the product options.

VV
Signature No. 01

Viking Valor

Fresh Woody Aromatic

Crisp, invigorating and unapologetically confident. Viking Valor opens with bright citrus and cooling aromatics before moving into a heart of fresh herbs and refined woods. A grounded finish of smooth sandalwood, musk and earthy depth creates a fragrance that feels adventurous, composed and undeniably masculine.

Opening Bright Citrus
Cool Aromatics
Heart Fresh Herbs
Refined Woods
Finish Sandalwood
Earthy Musk

Perfect for: Everyday wear, outdoor adventures, travel, the office and year-round confidence.

TM
Signature No. 02

The Monarch

Fresh Fruity Woody

Commanding without being loud, The Monarch balances bright bergamot and sophisticated fruit with a smooth heart of aromatic woods. Smoky depth, dry cedar and clean musk create a polished finish with the confidence of a perfectly tailored suit.

Opening Bergamot
Refined Fruit
Heart Aromatic Woods
Subtle Green Notes
Finish Smoky Cedar
Clean Musk

Perfect for: Business, weddings, special occasions, evening events and everyday luxury.

OTT
Signature No. 03

Old Thyme Tonic

Classic Barbershop Aromatic

Classic, clean and unshakably refined. Old Thyme Tonic reimagines the timeless barbershop ritual with modern precision. Crisp citrus and aromatic herbs create an invigorating opening before smooth lavender, soft florals and subtle spice reveal a polished heart. Warm woods, soft musk and a hint of powder leave a clean, composed finish that feels familiar, confident and unmistakably masculine.

Opening Fresh Citrus
Aromatic Herbs
Heart Lavender
Soft Florals & Spice
Finish Warm Woods
Soft Musk & Powder

Perfect for: The office, everyday grooming, polished daytime wear, traditional fragrance lovers and year-round use.

TH
Signature No. 04

The Huntsman

Fresh Spicy Woody

Bold, rugged and refined. The Huntsman opens with invigorating citrus and fresh notes before cardamom, violet and saffron create a polished, quietly complex heart. Amber and woods form a grounded finish that balances strength with restraint, creating a timeless masculine fragrance for the man who moves with quiet purpose.

Opening Citrus
Fresh Notes
Heart Cardamom
Violet & Saffron
Finish Amber
Woody Notes

Perfect for: Everyday wear, year-round use, outdoor gatherings and anyone drawn to fresh spicy woody fragrance.

CH
Signature No. 05

Cedar Hall

Smoky Woody Leather

Rugged, grounded and quietly commanding. Cedar Hall opens with the distinctive warmth of hickory before settling into a smooth, worn-leather heart. Earthy moss creates a deep, natural finish that feels refined without becoming polished or predictable. It carries the character of aged wood, open land and a well-worn leather jacket.

Top Hickory
Middle Leather
Bottom Moss

Perfect for: Everyday wear, cooler weather, outdoor gatherings, casual evenings and anyone drawn to rugged woods, leather and earthy fragrance.

Make It Yours

Select Your Fragrance

Choose your signature from the fragrance options on this product page, then add The Black Label Luxury Cologne Oil to your collection.

The Oil Difference

Fragrance that becomes part of you.

Traditional alcohol-based colognes often announce themselves quickly and fade as the alcohol evaporates. Cologne oil wears differently. Applied directly to pulse points, it warms against the skin and develops gradually throughout the day.

01

A More Personal Scent

The fragrance remains closer to the body, creating an intimate scent experience rather than filling the room.

02

Precise Application

The rollerball places fragrance exactly where you want it without overspray or waste.

03

Gradual Development

Body warmth allows the fragrance notes to reveal themselves slowly and naturally on the skin.

04

Made for Movement

Compact and travel-friendly for work, weekends, the gym, date night or wherever the day takes you.

The Black Label

Wear it close.

Discovered, not announced.

Designed for Everyday Wear

Refined performance without excess.

Created for controlled application, easy layering and effortless fragrance touch-ups throughout the day.

I.

Concentrated

A fragrance-rich oil format designed to release gradually against the warmth of the skin.

II.

Controlled

Apply only where desired, making it easy to adjust the intensity to suit the occasion.

III.

Layerable

Pair with the matching Black Label Beard Oil and Beard Balm for a complete fragrance ritual.

IV.

Portable

A streamlined rollerball presentation designed to travel easily without the bulk of a traditional cologne bottle.

The Fragrance Ritual

How to wear cologne oil.

Apply with restraint. Allow body warmth to do the rest.

01

Roll

Apply a small amount to clean, dry pulse points such as the wrists, neck, chest or behind the ears.

02

Let It Settle

Avoid rubbing the fragrance aggressively into the skin. Allow the oil to warm and develop naturally.

03

Reapply as Desired

Add another light application whenever you want to refresh or deepen your fragrance.

Cologne oil is intended to be discovered at close range. Begin with a small amount and build gradually until the fragrance feels entirely your own.

The Black Label Standard

Considered from formula to finish.

Every detail is chosen to create a fragrance experience that feels polished, personal and worthy of becoming part of a man's daily ritual.

01

Premium Fragrance Blend

Layered fragrance compositions created with dimension, character and a refined masculine finish.

02

Oil-Based Application

A smooth oil format designed for direct pulse-point use and controlled fragrance placement.

03

Phthalate-Free Fragrance

Made with fragrance selected according to the clean product standards of LuLu & Oliver.

04

Cruelty-Free

Created without animal testing as part of our commitment to conscious luxury.

05

Small-Batch Craftsmanship

Handcrafted with care in South Carolina by LuLu & Oliver.

Complete the Black Label Experience

Fragrance from beard to skin.

Each cologne oil is designed to coordinate with its matching Black Label grooming products, allowing one fragrance story to move seamlessly through the entire routine.

The Daily Ritual

Condition.
Soften.
Control.

Pair the matching Beard Oil and Beard Balm for a complete everyday beard care system with a subtle, coordinated fragrance.

  • Matching Black Label Beard Oil
  • Matching Black Label Beard Balm
  • Designed for daily beard care
The Complete Ritual

Grooming meets signature fragrance.

Combine the Beard Oil, Beard Balm and Luxury Cologne Oil to carry the fragrance from beard to skin for the complete Black Label experience.

  • Matching Black Label Beard Oil
  • Matching Black Label Beard Balm
  • Matching Luxury Cologne Oil
III.
From Grooming to Signature Fragrance

Discover the complete Black Label layering ritual.

Beard Oil, Beard Balm and Luxury Cologne Oil each serve a distinct purpose. Together, they create a coordinated ritual that conditions the beard, adds softness and control, and carries one sophisticated fragrance seamlessly from beard to skin.

Learn which product comes first, how much to apply and why layering the matching fragrance creates greater dimension without making the scent feel excessive or overpowering.

01   Beard Oil
02   Beard Balm
03   Cologne Oil
Read How to Layer Beard Oil, Beard Balm & Fragrance
The Details

Frequently Asked Questions

What is the difference between cologne oil and spray cologne?

Cologne oil is applied directly to the skin and generally wears closer to the body. A traditional spray cologne disperses more broadly because of its alcohol-based format. Cologne oil creates a more controlled and intimate fragrance experience.

How much should I apply?

Begin with a light pass across one or two pulse points. Allow the fragrance to settle before adding more. Cologne oil is concentrated, so a restrained application is usually best.

Where should I apply it?

Apply to pulse points such as the wrists, sides of the neck, behind the ears or upper chest. Body warmth helps the fragrance develop over time.

Can I layer it with the beard products?

Yes. Select the same fragrance in the Beard Oil, Beard Balm and Luxury Cologne Oil to create a coordinated Black Label grooming and fragrance ritual.

Is the rollerball suitable for travel?

Its compact format makes it convenient for a pocket, briefcase, gym bag or carry-on. Always secure the cap firmly and store the bottle upright when possible.

Can this be given as a gift?

Absolutely. The Black Label Luxury Cologne Oil is an elevated gift for birthdays, Father's Day, holidays, weddings, anniversaries or anyone building a more refined personal grooming ritual.

The Black Label

Find the fragrance that feels like you.

Crisp and adventurous. Polished and commanding. Warm and atmospheric. Whatever your signature, wear it with confidence—and wear it close.

Select Your Fragrance Above
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Customer Reviews

Overall rating: 4.8 / 5 from 9 reviews.

Customer video review of The Black Label Luxury Perfume Oil

I really enjoyed trying LULU & OLIVER Old Thyme Tonic. The fragrance oil has a smooth, masculine scent that feels refined and sophisticated without being overpowering. I especially like that it sits close to the skin while still lasting for hours. The rollerball packaging is convenient, mess-free, and perfect for throwing in a bag or taking while traveling. Overall, I was impressed with the quality, longevity, and presentation, and I’d definitely recommend giving this fragrance oil a try.

The Black Label Luxury Perfume Oil

Store owner replied: Kyle, thank you so much! We absolutely loved your video and truly appreciate you taking the time to share your experience. We’re so glad you’re enjoying The Black Label and love hearing your take on the fragrance.

Customer video review of The Black Label Luxury Perfume Oil

Very classic smell, a crisp citrus with clean aromatic mid. A nice concentration oil with enough projection to be noticed.

The Black Label Luxury Perfume Oil

Store owner replied: Thank you so much, Nef! We love how you described the fragrance — classic, crisp and clean. And thank you for taking the time to share a video with your review! We truly appreciate your support of The Black Label.

Customer video review of The Black Label Luxury Perfume Oil

I love the scent of this cologne. It's very sophisticated and subtle, but elevates the experience I wear it to. Definitely a scent I would purchase again!

The Black Label Luxury Perfume Oil

Store owner replied: Kyle, thank you so much! We absolutely loved your video and truly appreciate you taking the time to share your experience. We’re so glad you’re enjoying The Black Label and love hearing that you found the fragrance sophisticated, subtle, and elevated. Reviews like this mean more to our small business than you know. Thank you for choosing LuLu & Oliver — we hope you enjoy every last drop!

I’ve had a hard time finding a scent that did not have a lot of citrus. I wanted something that was masculine, with woody and leather scents. Cedar Hall was perfect for me!

The Black Label Luxury Perfume Oil

Store owner replied: Thank you so much, Jake! We’re thrilled Cedar Hall was exactly what you were looking for. That rich, woody leather character is what makes it such a standout in our Black Label collection. We truly appreciate the 5-star review and are so glad you found your scent! 🖤

Customer video review of The Black Label Luxury Perfume Oil

This definitely was a great experience. The fragrance oil is nice and subtle enough to be noticed but not overpowering. I work in a kitchen and it was nice to have a clean and crisp scent that lasted all day. Will be checking the other ones!

The Black Label Luxury Perfume Oil

Store owner replied: Thank you so much, Yarden! We’re so glad you enjoyed the fragrance and the overall experience. We created The Black Label to feel refined, subtle and easy to wear, so we love hearing this. Thank you for the 5 stars and for sharing a video with us!

Customer video review of The Black Label Luxury Perfume Oil

This roll on fragrance smells amazing, fresh woody and masculine and really brings out the night vibes. Goes on easily and doesn’t come off on clothing

The Black Label Luxury Perfume Oil

Store owner replied: Hey, This is fantastic to hear! We're thrilled that The Black Label Luxury Perfume Oil delivers such an amazing, fresh, woody, and masculine scent, truly capturing those "night vibes" for you. It's wonderful to know that the roll-on applies easily and, importantly, doesn't transfer onto clothing, ensuring a perfect experience. Your detailed feedback truly highlights what we aim for with our products. Thanks again for sharing your experience, and we eagerly await your next visit to LuLu & Oliver.

Customer video review of The Black Label Luxury Perfume Oil

I have enjoyed the manly sent, it last for the day and how easy it is to apply with the ball.

The Black Label Luxury Perfume Oil

Store owner replied: Thank you so much, Josh! We’re so glad you’re enjoying The Black Label and that the scent lasts throughout the day. We designed our perfume oils to be easy to apply, long-lasting and perfect for everyday wear, so we love hearing this. Thank you for the 5 stars and for sharing a video with us!

Customer video review of The Black Label Luxury Perfume Oil

I amazed by the scent! My friend even made a comment on it when I met them and they loved it as well. Kept saying it was great and what it was!

The Black Label Luxury Perfume Oil

Store owner replied: Thank you so much, Robbie! We love hearing that The Black Label made an impression — especially when someone else noticed it too! That’s one of the best compliments a fragrance can get. So glad you’re loving it, and thank you for taking the time to share this with us!

Customer video review of The Black Label Luxury Perfume Oil

Quality perfume oil. Good for layering or for solo wear. Great sillage.

The Black Label Luxury Perfume Oil

Store owner replied: Thank you, Brandon! We’re glad you’re enjoying the quality, versatility and sillage of The Black Label. We especially love that you mentioned layering — fragrance layering is such a great way to make a scent your own. Thank you for giving it a try and for sharing your experience with us!