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The Black Label Beard Oil Collection

Olde Thyme Tonic Beard Oil

Classic. Clean. Unshakably refined.

A timeless luxury beard oil inspired by the ritual and refinement of the traditional barbershop. Olde Thyme Tonic blends crisp citrus, aromatic herbs, smooth lavender, subtle spice, warm woods, soft musk and a refined powdery finish for a fragrance that feels familiar, polished and unmistakably masculine.

Softens & Conditions Helps improve the texture, flexibility and manageability of coarse facial hair.
Hydrates & Comforts Delivers lightweight moisture to the beard and the skin beneath without a heavy finish.
Classic Fine Fragrance Leaves behind a clean barbershop-inspired scent with timeless masculine polish.
The Fragrance

The Ritual of the Old Barbershop

Olde Thyme Tonic opens with a crisp burst of fresh citrus and aromatic herbs. Bright, sharp and instantly invigorating, the opening recalls the first moments in a well-worn leather chair—the clean sweep of a cape, the scent of tonic in the air and the quiet anticipation of a ritual performed with precision.

As the fragrance develops, smooth lavender and soft florals emerge at the heart. Subtle spice and green aromatic notes add structure and depth, keeping the composition clean, controlled and confidently masculine.

Warm woods, soft musk and a refined hint of powder settle close to the skin in the dry down. The finish is comforting yet elevated, familiar yet distinctly modern—the fragrance equivalent of a perfectly tailored suit.

Inspired by warm towels, polished leather, the hum of clippers and the quiet confidence of a man who takes his time.
Fragrance Profile

The Notes

Opening

Crisp citrus and aromatic herbs create a bright, clean and invigorating first impression.

Heart

Smooth lavender, soft florals, green notes and subtle spice bring classic barbershop refinement.

Dry Down

Warm woods, soft musk and a refined powdery accord leave a clean, polished and timeless finish.

The Conditioning Formula

Tradition Refined by Modern Performance

Olde Thyme Tonic Beard Oil is crafted with a precision blend of premium botanical oils selected to condition coarse facial hair, nourish the skin beneath and support a smooth, disciplined appearance.

Jojoba and argan oils help soften and condition the beard while improving flexibility and manageability. Aloe-infused coconut oil delivers lightweight moisture to help comfort dry skin beneath the beard without creating a heavy or greasy finish.

Grapeseed and hempseed oils support strength, resilience and control, while vitamin E helps maintain a healthy-looking, well-groomed beard. Every ingredient is selected to absorb efficiently and leave the beard feeling soft, refined and effortlessly controlled.

Jojoba Oil Argan Oil Aloe-Infused Coconut Oil Grapeseed Oil Hempseed Oil Vitamin E Premium Fragrance
The Grooming Ritual

How to Use

01

Dispense

Place several drops into the palm. Use less for a shorter beard and add more as needed for additional length and density.

02

Massage

Rub the oil between the hands, then massage it through the beard and into the skin beneath.

03

Refine

Smooth or comb the beard into place. Layer with beard balm when additional shape, definition and control are desired.

Scent Family Aromatic fougère with warm woods and musk
Fragrance Character Classic, clean and unshakably refined
Finish Lightweight and non-greasy
Best For Daily wear, business, daytime and year-round grooming
Crafted By LuLu & Oliver in South Carolina
Collection The Black Label

Clean lines. Timeless ritual. Quiet confidence. This is tradition, sharpened.

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