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The Daily Ritual
Oud Immortel Beard Oil + Beard Balm
Dark, smoky and woody with an unexpected flash of candied citrus, the Oud Immortel Daily Ritual pairs our conditioning Beard Oil with our smoothing Beard Balm to soften, nourish and refine the beard while surrounding it with limoncello, incense, cardamom, oud, patchouli, rosewood, oakmoss and tobacco leaves.
Grooming after dark.
Oud Immortel feels like stepping into an opulent quiet library filled with yellowed paper and burning incense—dark woods, rising smoke and a flash of sparkling citrus hanging in the air.
The ritual begins with Beard Oil, designed to condition facial hair and replenish moisture in the skin beneath the beard. Beard Balm follows to help seal in that moisture, smooth the surface and add light, natural-looking control.
Both products share the same Oud Immortel fragrance, creating one seamless grooming experience with smoky woods, dry resins and velvety tobacco depth.
Dark. Smoky. Quietly opulent.
The Black Label Daily Ritual
Everything the daily beard ritual requires.
Each Oud Immortel Daily Ritual includes one full-size Beard Oil and one full-size Beard Balm in the same coordinated signature fragrance.
Oud Immortel
Beard Oil
Condition • Moisturize • Soften
The foundation of the ritual. Oud Immortel Beard Oil helps soften coarse facial hair while delivering moisture to the skin beneath the beard. It leaves the beard feeling smoother, more comfortable and easier to manage.
- Helps condition dry and coarse facial hair
- Moisturizes the skin beneath the beard
- Helps reduce the feeling of dryness
- Promotes softness and improved manageability
- Adds a healthy-looking, polished finish
- Carries the Oud Immortel fragrance close to the beard
Oud Immortel
Beard Balm
Seal • Smooth • Control
The finishing step. Oud Immortel Beard Balm helps preserve the conditioning benefits of the oil while smoothing and refining the beard. It provides light definition without leaving facial hair stiff, sticky or overly styled.
- Helps seal in moisture after applying Beard Oil
- Smooths the outer surface of the beard
- Adds light hold and natural definition
- Helps tame flyaways and unruly hairs
- Supports a fuller, more intentional appearance
- Extends the coordinated Oud Immortel fragrance ritual
More than two products. A complete system.
Beard Oil and Beard Balm perform different roles. Used together, they create a balanced grooming ritual for moisture, softness and control.
Condition
Beard Oil works through the facial hair to soften the beard and moisturize the skin beneath it.
Seal
Beard Balm follows the oil to help preserve moisture and create a smoother, more conditioned finish.
Control
The balm adds subtle shaping and definition so the beard looks polished without feeling rigid.
Oud Immortel
Smoky Woody Chypre
Dark, smoky and woody, Oud Immortel is cut by an unexpected flash of sparkling candied citrus. Limoncello, incense and cardamom open with sweet-tart brightness and rising smoke before oud, patchouli, papyrus and Brazilian rosewood reveal a dry, earthy core.
Oakmoss and tobacco leaves settle close to the skin in a velvety, sensual finish—like an opulent quiet library filled with yellowed paper and burning incense.
Incense & Cardamom
Papyrus & Brazilian Rosewood
Tobacco Leaves
The mood: Dark, smoky and quietly opulent. Oud Immortel is made for the man drawn to oud, incense, tobacco and dry woody fragrance with a refined, sensual edge.
Condition first. Control second.
Apply after showering or cleansing the face, when the beard is clean and slightly damp or completely dry.
Apply the Oil
Dispense a small amount of Oud Immortel Beard Oil into the palm. Rub the hands together, then massage the oil through the beard and into the skin beneath it.
Work Through
Use the fingers or a beard comb to distribute the oil from root to end. Focus on dry areas and the skin beneath fuller sections of facial hair.
Finish With Balm
Warm a small amount of Oud Immortel Beard Balm between the palms. Smooth it through the beard, then shape and refine with the hands, brush or comb.
Begin with a small amount of each product. Add more gradually according to beard length, thickness and personal preference.
A more considered approach to beard care.
Designed to transform everyday grooming into a polished and purposeful ritual.
Skin-to-Surface Care
Beard Oil conditions the facial hair and skin beneath it, while Beard Balm smooths and refines the outer surface.
Improved Softness
Consistent use helps coarse facial hair feel softer, smoother and easier to manage.
Light Everyday Control
Beard Balm adds subtle shape without the hard or sticky finish of heavier styling products.
Coordinated Fragrance
Both products share the Oud Immortel fragrance, preventing competing scents within the grooming routine.
Simple Two-Step System
Two complementary products create an effective daily routine without unnecessary complexity.
Small-Batch Craftsmanship
Handcrafted with care in South Carolina as part of The Black Label Men’s Collective.
A signature ritual with smoky depth.
Oud Immortel is especially suited to men who prefer smoky woods, incense, oud and tobacco. Its dark, sensual character feels natural for evening wear, cooler weather, formal occasions and elevated nights out.
The complete foundation of beard care.
Oud Immortel Daily Ritual brings two complementary grooming steps together in one coordinated set. No competing fragrances. No uncertainty about which products work together. Just a focused routine created to condition, soften and refine the beard.
One Beard Oil.
One Beard Balm.
One Signature.
A complete two-step Oud Immortel grooming experience for softness, moisture, polish and everyday control.
Carry Oud Immortel from beard to skin.
Complete the fragrance experience with the matching Black Label Luxury Cologne Oil. Apply it to pulse points after grooming to extend the oud, incense, rosewood, oakmoss and tobacco signature beyond the beard.
Explore Luxury Cologne OilFrequently Asked Questions
What is included in the Oud Immortel Daily Ritual?
The set includes one full-size Oud Immortel Beard Oil and one full-size Oud Immortel Beard Balm.
Should Beard Oil or Beard Balm be applied first?
Apply Beard Oil first so it can reach the facial hair and skin beneath the beard. Follow with Beard Balm to help seal in moisture, smooth the beard and add light control.
Do I need both products?
Beard Oil focuses on conditioning and moisture, while Beard Balm adds smoothing, light hold and definition. They may be used separately, but they are designed to perform especially well together.
What does Oud Immortel smell like?
Oud Immortel is a smoky woody chypre featuring limoncello, incense, cardamom, agarwood, patchouli, papyrus, Brazilian rosewood, oakmoss and tobacco leaves.
Is Oud Immortel only for evening wear?
No. Its dark, smoky character is especially suited to evening wear, cooler weather and formal occasions, but it can be worn anytime by anyone drawn to oud, incense, tobacco and dry woody fragrance.
Can I add the matching cologne oil?
Yes. The Black Label Luxury Cologne Oil is available in Oud Immortel and can be applied to pulse points after the beard-care ritual for a coordinated beard-to-skin fragrance experience.
Does this make a good gift?
Oud Immortel Daily Ritual is an elevated grooming gift for birthdays, Father’s Day, holidays, anniversaries, weddings or any man who appreciates smoky woods, incense and sophisticated daily grooming.
Condition. Control. Leave a darker trail.
Bring softness, polish and the dark, smoky character of Oud Immortel into one complete daily grooming ritual.
Add the Daily Ritual to Your Routine
